A print design process, step by step motif and pattern derivation, colour ways and final design collection. If any questions or doubts, please write to me at sekhanivarsha@gmail.com. I'll be happy to help :)

1. P O R T -
F O L I O
VARSHA SEKHANI
2019

2. My name is Varsha Sekhani. I have been born and
brought up in Bangalore and currently I'm living with
my parents.
I am a graduate in Bachelor in Business Management
and I have completed my Post Graduation in Fashion
Designing.
After graduating, I've been actively working as a
design professional and currently, I'm studying in
National Institute of Fashion Technology, Bangalore.
My goal is to build a platform where I can transform
my creativity and imagination into reality ethically,
sustaining the environment.

3. C O L L E C -
T I O N
1
D E S I C I R C U S

4. The collection is inspired by the brand Chumbak of the
quirky colourful feel of Desi Circus in India.
Bringing bold colours, modest silhouettes, accentuating
prints to life and the story that lies within.
Captivating the motifs inspired by the Indian circuses
by giving them a perfect mix of something feminine,
playful and exciting for our customer.
An approach to maintain the Indian aesthetic,
the Spring Summer Collection is designed to entice the
depiction of Desi Circus and the beauty that it offers.
# m a k i n g h a p p y

5. B R A N D I D E N T I T Y
Chumbak was founded in 2010, by Vivek Prabhakar
and Shubhra Chadda, as an idea for creating a range of fun
souvenirs for India. It was a simple thought.
Chumbak is one of the leading brands of India which is
known for its bright colors, funky prints and pieces of art.
Today, it’s a Design Lifestyle Brand for products
across Apparel, Home and Accessories.
What started with souvenirs stocked in multi brand
outlets soon transformed itself into a business spanning stores
across the country in both our large format, full experience
stores and pop up stores across popular malls and high streets.
This is Chumbak’s philosophy and those big
words that are synonymous with it.
T h i s i s # m a k e h a p p y !

6. #moodboard

7. #inspirationboard

8. PANTONE
14-4214 TCX
PANTONE
15-1062 TCX
PANTONE
18-2143 TCX
PANTONE
18-1561 TCX
PANTONE
19-3938
TCX
PANTONE
19-3220
TCX
PANTONE
19-3220
TCX
PANTONE
19-0230
TCX
#colourboard

9. PROFESSION: PHOTOGRAPHER
AGE: 22-28
GENDER: FEMALE
SEASON: SPRING SUMMER 2020
MARKET: DOMESTIC
INCOME: 80,000 p.m
SOCIAL STATUS: UPPER MIDDLE CLASS
HOBBIES: TRAVELLING, JOURNAL MAKING
PERSONALITY: EXPRESSIVE, ECCENTRIC,
JOVIAL, ADVENTUROUS
#clientboard

10. M O T I F
D E R I V A T I O N S

12. C O L O U R
V A R I A T I O N S

14. P R I N T
V A R I A T I O N S

20. C O L O U R
W A Y S

26. F I N A L
C O L L E C T I O N