E magazine May issue

1www.varindia.com May 2016
VOLUME XVII ISSUE 09 MAY 2016 PRICE Rs. 50
Wiproextends partnership with Qlik Jaipur becomes Cisco’s First Lighthouse City in SA

Dell and EMC announce
new identity
Upon the close of the pending
transaction, Dell and EMC
together have revealed that the combined
family of businesses will be called Dell
Technologies. Dell Technologies will
includethebrands,companies
and capabilities re�ected
across the current Dell
and EMC portfolios.
Dell Chairman &
CEO Michael Dell made
the announcement during
a keynote presentation at the
EMC World. He said, “Our vision is a
strategically aligned family of businesses
that brings together customers’ entire
infrastructure, from hardware to software
to services, from the edge to the core to
the cloud. Dell Technologies will create
more value for customers and partners
than any other technology solutions
provider today. we will deliver world-
class products and solutions to customers
of all shapes and sizes.”
HPE solutions for better
business performance
In line with technology solutions,
Hewlett Packard Enterprise has
expanded its portfolio of products and
services to help customers transform
to a hybrid infrastructure. Technology
innovations include solutions that deliver
agility, performance advantages and
overcome business complexity enabling
customers transform
their IT departments
using SAP HANA.
The latest
products and
solutions from
HPE and SAP will
provide customers
access to tightly
integrated, full-stack solutions that will
give them real-time business analytics and
applications,managedin a secure,scalable,
cost-effective cloud environment.
Smart Cities – A Big Prospect in Need of Systematic Planning
SAP Education ties up withTASK Lenovo unveils Converged HX Series Appliances
SUBSCRIPTION COPY NOT FOR SALEVOLUME XVII ISSUE 09 MAY 2016 PRICE Rs. 50
32pg
32pg
Smart Cities – A Big Prospect in
Need of Systematic Planning

GET FIT. IN STYLE.
Work out. Night out. Stand out.
Whether you’re working out or going out, the new Fitbit Blaze™
is about to ignite your everyday fitness routine. With features like
guided workouts, continuous heart rate, call and text alerts, and
interchangeable bands, finding your fit has never looked better.

6 May 2016 www.varindia.com
Small DataVs Big data
.......Importance of understanding Consumer Behaviour
HELLO INDIA
It has been found that many �rms use Big Data analysis to determine business strategies. However, the growing importance of Big Data,
at times, confuses organizations. They may not make the best business decisions if they do not take into
consideration the small data, generated from the internet, on customer’s behaviour. Explosion of Big Data
and that being used by many makes more or less similar decisions as the organizations happen to reach
similar conclusions. But they may make the wrong bets if they forget to look at the small data analysis
on the consumer’s behaviour.
Research reveals that Big Data might be useful, but it might also not give a company the full picture
it needs. Small data analysis, on the other hand, relies not only on large volume of data, but also uses a
more structural analysis to �nd out why customers behave the way they do, which is more important.
The probable answer would be, demand for value addition is becoming prevalent that matches the tastes
of the new generation of customers, as a better customer’s experience.
Secondly, it is an absolute fact that digital transformation of businesses is having huge effects on every
industry. Innovations are happening across organizations of all types, but they share a common theme:
the ability to transform processes and business models, empowering workforce ef�ciency and innovation,
and personalizing customer/citizen experiences. There is a sense of urgency for companies that need to
have a Digital Business Platform which is outcome driven and enabled by technology. The live example
is the growth of e-commerce sector in India, which is expected to see revenues rise from the present US$30 billion at the end of last �scal to
US$120 billion by 2020. The increase would be mainly on the back of young demographic pro�le, rising Internet penetration and relatively
better economic performance.
Lastly, the future will not be just about the connected devices. It will be about the transformation in the
creation and delivery of services that will accompany the deluge of big and open data. It is not just connecting a
mobile phone, car, a refrigerator or a health device – it is the combination of all of these. Networked devices in
India are expected to swell to 1.8 billion by 2018 and create a better, stronger digital economy for providing citizens
a better infrastructure and quality of life.
With this, there seems to be a promising opportunity for the industry to partner with the government in the
Digital India programme!

Copyright © 2016 Red Hat, Inc. Red Hat and the Shadowman logoare
trademarks of Red Hat, Inc., registered in the U.S. and other countries.
* Red Hat client data and Fortune 500 list, 2014
BY FORTUNE GLOBAL 500 COMPANIES*

Canon catches up with India’s
growth momentum
Years of continued support and understanding have made the Channel topmost
priority for Canon. Supporting this idea, K. Bhaskhar, Vice-President – Business
Imaging Solutions Division, Canon India, shares as to how this has been made possible
and the key features that have kept this relationship going in these years –
Canon nurtures a strong and healthy relation with its partners. The
company considers them to be crucial for its business and to make it
grow in the industry. In fact, it believes that the continuous growth
that Canon has witnessed over the years is a direct result of its partners’
growth. The partners are the strongest linkage between Canon and its
customers.
“We are closely working with our channel partners on expanding
our business in the tier-II and tier-III cities. We provide them with the
best product knowledge, service infrastructure and adequate training to
ensure the quality of after-sales support to meet Canon standards. We
also ensure that the best product and service training is imparted to the
partner’s sales staff so that they are ready to provide the customer with
value proposition and offerings,” explains K. Bhaskhar, Vice-President –
Business Imaging Solutions Division, Canon India.
As a matter of fact, about 55% of Canon’s sales contribution comes
from its Channel operations.
Canon has a very strong channel ecosystem, with the BIS division
alone having approximately 200 channel partners. However, with the
diversi�cation of the division, it is looking at more extensive channel
partner association in the year 2016. “Our focus is to help partners in
building trained sales force by enhancing their knowledge and skills by
trainings with various programmes so that partners sales team is at par
with corporate sales team and engineers. We would like our partners to
act as solution consultants in giving complete solutions to the customers,”
he says.
Canon has a very large base of loyal partners in India and to ensure
that it tries to create a win-win scenario, wherein it takes partner and
customer feedback constantly to improvise on its offerings. Canon
believes that maintaining extensive and close partnerships with channels
is prudent for gaining success in the market.
Opportunities in India… A big growth story
The surveillance market in India is in the midst of a signi�cant upsurge
and undergoing major technology advancements. With the advancement
in technology, the customer is moving towards IP-based surveillance
solutions from analog. Market is converging towards solution- centric
approach where customer wants to collaborate multiple solutions
like intelligent functions, video management, and analytics on a single
platform.
The Indian industry is also making remarkable progress in various
industries like manufacturing, food processing, pharmaceuticals, textiles
& garments, retail, IT and service sectors. Small and medium enterprises
alsoplayavitalroleforthegrowthoftheIndianeconomy.Theyaretoday
exposed to greater opportunities for expansion and diversi�cation across
the sectors. SMEs are �nding increasing opportunities to enhance their
business activities in core sectors. This segment is roughly contributing
about 8% towards the GDP and we �nd this as hugely dynamic business
environment.
Canon understands the potential this segment holds in the current
business scenario and is focussing on increasing its penetration in this
segment with its diverse product portfolio. For instance, Canon BIS
divisionhasgrownabout10%lastyear,outofwhich60%wascontributed
by the SME space. “We have our energies focussed towards this segment.
The SME segment is growing at a faster pace today and we would like
to leverage this through our strong network of partners by providing
products and solutions which act as the biggest differentiator and retain
our market leadership,” adds Bhaskhar.
Along with this growth, Indian organizations are also extensively
focussed on improving of�ce ef�ciency and productivity. With the
fast-changing technology scenario and rapid consumerization of
smartphones and tablets coming to business, employees want to use
their own smartphones and tablets to work because they believe their
mobile applications are necessary to get jobs done. Keeping this in view,
Canon is constantly working on its product R&D and evolving with
the competitive IT landscape of India. Its focus in the coming days is to
provide value products to the consumers which provide better RoI to
their businesses. �
samrita@varindia.com
K. Bhaskhar
Vice-President – Business Imaging Solutions Division
Canon India

Website: www.varindia.com
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ROUND ABOUT
Globalization and NeoliberalThinking
– Have they become hackneyed?
What do people like Ronald Reagan,
Margaret Thatcher and Milton Friedman have
in common? The �rst two are well known
in their own right, while the third is a well-
known economist. Freidman was the person
who propounded the concept of a global
economy and proved its bene�ts in theoretical
terms for the �rst time through his well-crafted
empirical studies.
There are more similarities between
Margaret Thatcher and Ronald Reagan. When
they were running their campaigns, many
doubted their capacity to rule. But both won.
It does not end there: they scripted their
own form of governance – Reagonomics and
Thatcherism which were dyed in the glue of
neoliberalism.BothReaganandThatcher,who
were Presidents of USA and Prime Minister of
UK respectively, were benevolent dictators.
The decline of trade union movement and
centralization of corporations coupled with
privatization gave prime importance to the
rule of market. Those who can master the
market had become movers and shakers. There
was no rulebook in the private sector, as to
what should be done and what not to achieve
the goal. Success was measured in terms of
money, power, aggression and the tenacity to
manage the external environment by hook or
crook. The government interventions sank
to the minimal. Think tanks spread across
the world supported this new mantra and
thought it was the most desirable way to get
out of the trappings of under development,
unemployment and thought that it would pave
the way for an equitable society by granting
everyone equal opportunity to pursue their
business.
How does it play out on the ground?
Opinions differ. There are people who
believe that such models have yielded rich
results. They point out that the global growth
during the last three decades or so has been
remarkable and was de�nitely higher than
what it could have been in any other previous
trajectories. They feel that with the concept of
globalization catching up, many thought that
it was important to relocate the production
processes to locations which are advantageous
in terms of cheap labour, where land cost
is minimal, where there is availability of
technical skills, raw materials and what have
you. Emerging economies in Asia, such as India
and China, have got a boost in this bargain.
Many multinational corporations, which
were primarily operating in the developed
world for so many years, have relocated to
these destinations. That is why China has
emerged as a manufacturing hub and India a
software destination leveraging their inherent
strengths.
To a great extent, the collapse of the Soviet
Union and East European countries was on
account of the radical neoliberal thoughts.
With the development of mass media, people
across the world started knowing what was
happening in the developed world, importance
assigned to human freedom, quality of life,
better healthcare and education system.
Every facet of life was informed by the
new credo – political, social and, of course,
economic and business. Pro�t was pushed
to the epicenter of economic discourse. Lean
and mean were the criteria for success in the
corporateworld.Therighttorationalizelabour
and exit operations had become inalienable
with the corporate world. Companies were
allowed to go to public for raising funds. In
the process, despite the advocacy for strong
regulators, operations became shrouded in
opaqueness. Transparency had become a
rhetoric for public consumption.
The steam of the neo was lost with the
East Asian meltdown. Before that there was a
�nancial crisis in Mexico close on the heels of
that country switching over to capital account
convertibilityofitscurrency.Thiswasfollowed
by East Asian meltdown which sapped these
emerging economies of all energy gathered in
the previous years. But the intervention of the
US stemmed the rot in these countries. The
international monetary watchdog – IMF – had
advocated capital account convertibility as
a panacea for all ills for countries which are
gaping to cope up with mounting debts and
balance of payments. Everyone thought, East
Asian crisis was localized to countries in the
region and blamed the governance structures
in those countries for their insensitivity in
diagnosing the problems in time and taking
ameliorative measures.
For a few years, there was respite since the
East Asian economies were gradually picking
up and everyone thought that the crisis was
an aberration in a globalized world created by
governments, which lacked �nesse in solving
economic issues. But the sub-prime crisis in
the US preceded by busting of international
corporations like Arthur Anderson and several
other well-known corporations scripted a new
imminent crisis. Reckless �nancial dealings,
creationofjunkbonds,stonewallingoperations
of companies, etc accelerated the pace of the
crisis. The US had become the worst victim
of the crisis. Soon Europe followed. A few
years later, China, which weathered the crisis
adroitly in the initial stages, had become a
victim of the crisis now driven by slackening
on account of the contraction in global trade.
The Indian economy initially was not that
affected since its external sector was not as
exposed as that of China’s. But the continued
fall of exports for several months together had
had its own impact on the Indian economy.
While the US is showing signs of recovery,
Europe is in deep slumber. Still it is not clear
when the euro zone will come out of the
woods.
Whatwillbethenewschisminthemaking?
Inclusive growth has now become a mantra to
keep the democratic tradition intact but also to
restorethefaithinthesystem.Startingfromthe
most developed country – US – to a relatively
unknown country in the sub-Saharan region,
everyone is pitching for a growth model,
which is equitable and egalitarian. Look at
what Donald Trump is pitching for in his
election campaigns. More jobs, more bene�ts,
more facilities to every US citizen. When he
started off, everyone laughed at him for his
antics and intemperate views and irresponsible
utterances. But the self-made billionaire never
lost his heart and soul. He persisted with his
rhetoric sometimes bordering on jingoism.
When he is ascending and has become the
candidate of the Republicans in the coming
Presidential elections, possibly against Hillary
Clinton, many are keeping their guess in the
unknown zone about the possible outcome.
What does it portend? Is the US still gung-
ho about the neoliberal schism, which it once
nurturedthereandspreadtodifferentcountries.
The Republicans, who are known for their
advocacy on free enterprise and everything to
do with minimal government interference in
the policy matters, are taking a U-turn of their
established stand. They are becoming more
inward looking than their rank opponents
– Democrats. Why this is happening? Is it
because that they have realized the pernicious
effect of neoliberalism or a change of tactics to
corner more votes among those who have got
fed up with the uncertainties cast on their lives
by neoliberalists. Or, is it an election gimmick
to come to power and then continue with the
existing framework? One has to wait for a
few months more to see how these things will
play out. In the meantime, for certain, there
is a rethinking on the neoliberal thoughts and
ponti�cations. Which way it will swing is
again a guess game!

HOT BYTES
NIIndiasupports
Make in India
programme
In support of the
government’s Make
in India programme,
National Instruments
(NI) India has launched
the NI India Business
Incubator Programme
and announced expansion
of their R&D Centre in
India.Boththeseinitiatives
aim to enable Indian
engineers to become
global knowledge partners
in driving innovation
and development across
industries and domains.
The expansion of the
IndiaR&DCentreensures
that NI has access to the
top talent instrumental
in building a platform
that meets the needs of
all engineers and scientists
today. NI works with
leading universities to
hire the best and brightest
talent within the region
and provides world-class,
formal and on-the-job
training to create a long-
term and sustained career
progression.
BT enhances its
global network
with Zscaler
Cloud Security
BT has announced
direct connection
of Zscaler access points
into its global network.
BT’s Assure Managed
Cloud with Zscaler
service scans and �lters
every byte of network
traf�c, including SSL-
encrypted sessions, as it
passes to and from the
internet. Mark Hughes,
CEO, BT Security, said,
“We are pleased to add
this improvement to
our growing portfolio
of solutions helping
customers take advantage
of the cloud. Based
on Zscaler’s cutting-
edge technology, this
latest enhancement of
Assure Managed Cloud
brings to our customers
increased con�dence
and convenience at no
additional cost .
NASSCOM and Facebook together
to boost product design
ManageEngine forays into Self-
Service IT Analytics Market
SAP Education ties up withTASK
WiproextendspartnershipwithQlik
F-Secure and Europol join
forces to fight Cybercrime
DigitalTransformation
business unit by Honeywell
NASSCOM has
tied up with
Facebook to build a
“ProductDesignInitiative”
in India. This programme
of NASSCOM Product
Council aims to support
500+ product start-ups
on product design and
train 5,000+ product
designers over a period of
two years.
Ravi Gururaj,
Chairman, NASSCOM
Product Council, said,
“India’s product landscape
is rapidly maturing and
innovative solutions
are getting built across
a spectrum of verticals
and business needs. The
NASSCOM Product
Council has been running
design workshops and
an annual design summit
to create awareness on
product design and its
imperatives. The Design
Initiative will aim to build
and diffuse a design culture
across our ecosystem,
link up with academia,
recognize outstanding
designs and overall ensure
India's software products
delivery delightful
customer experiences.”
ManageEngine has
announced its
entry into the self-service
IT analytics market with
the launch of Analytics
Plus. Designed for mid- to
large-size organizations
that want to draw insights
from their IT data,
Analytics Plus integrates
easily with various data
sources and tools, analyzes
vast data volumes and
presents �ndings with
rich visualizations.
“Most companies want
theITanalyticspayoff,but
few want to pay the steep
IT analytics price. We
are uniquely positioned
to drive the widespread
adoption of this powerful
technology. We know IT
management and how to
make it both powerful
and simple. We know IT
admins, managers, CIOs
and CEOs and what they
expect in analytics-driven
insights. And we know
business intelligence
and analytics, thanks to
the 10 years our sister
division, Zoho.com,
has spent re�ning those
technologies, which we
are leveraging in Analytics
Plus,”saidSridharIyengar,
VP, ManageEngine.
Te l a n g a n a
Academy for Skill
and Knowledge (TASK)
has tied up with SAP India
Education to boost IT
education in the region.
These courses from the
SAP Student Academy
Programme have been
designed with the vision
of upskilling youth of
Telangana to promote
professional expertise in
the latest trendsetting
applications.
The Memorandum of
Understanding(MoU)was
exchanged in the presence
of Shri ESL Narashiman,
Hon’ble Governor of
Telangana & AP; Shri K.
ChandrasekharRao,Chief
Minister of Telangana;
other ministers and
distinguished members
from the government,
academia and industry.
Shri K. T. Rama
Rao, Minister for IT,
Telangana, said, “The
new initiatives by TASK
will boost the dynamic
and evolving IT industry
and help increase the job
prospects of talented,
deserving youngsters in
Telangana. This will give
an overall impetus to the
industry at large.”
Wipro and
Qlik will
work together to offer
advanced enterprise
analytics solutions to
joint customers across
industry sectors. Wipro’s
competency in delivering
end-to-end Business
Intelligence (BI) solutions
combined with QlikView
will widen the scope and
scale of visualization
solutions offered to
customers.
Pallab Deb,V.P&
Global Head – Analytics,
WiproLimited,said,“Data
Visualization enables
faster and better decision-
making for businesses
and that is the reason
why organizations across
the globe are investing
in newer and more
sophisticated business
intelligence solutions that
incorporate visualization
tools. QlikView is a great
platform. Wipro’s SNIPE-
BI Transformation and
Smart View business
intelligence solutions,
powered by Qlik’s
advanced visual analytics
platform.
F-Secure has signed
a Memorandum of
Understanding
(MoU) with
E u r o p o l ’ s
C y b e r c r i m e
Centre (EC3)
that will allow
for enhanced
cooperation in
the �ght against
the growing problem of
cybercrime. The MoU
was signed at Europol’s
headquarters in The
Hague.
Kimmo Kasslin, Head,
F-Secure Labs, said, “Our
mission is to protect
people and
business from
cyber threats,
and cooperation
with law
enforcementisan
important part
of that mission.
We are glad to
be able to provide threat
intelligence to Europol to
aid in their investigation
and enforcement efforts to
make the online world a
safer place for everyone.”
Ho n e y w e l l
has come up
with its new Digital
Transformation business
unit within Honeywell
Process Solutions (HPS),
focused on technologies
and industrial solutions
to help manufacturers
harness the Industrial
Internet of Things (IIoT).
IIoT by Honeywell
willdeliverenterprise-wide
analytics and applications
that leverage a deep
ecosystem of knowledge
partners, including data
scientists, equipment
manufacturers and the
world-leading process
expertise of Honeywell
UOP to collaborate to
identify issues before they
become problems.
On this, Andrew
Hird, VP & GM, Digital
Transformation, said,
“We are entering a new era
in the process industries.
Advanced computing,
mobility, cloud-based
solutions, enterprise
digitization are beginning
to enable the next big
revolution in performance
and operations: turning
data into actionable
knowledge.”

Huawei and CIPL come together
on DGS&D Rate Contract
will certainly boost the procurement by
Govt. departments and DGS&D rate
contracts will play a major role in the
procurement process.
Huawei is a global leader of ICT
solutions. Continuously innovating
based on customer needs, they are
committed to enhancing customer
experiences and creating maximum value
for their customers across 170 countries
and regions. By leveraging their strong
R&D capabilities and comprehensive
technical expertise, Huawei’s strategy
in the enterprise domain focuses on
close cooperation and integration with
partners to deliver a wide range of
highly efficient customer-centric ICT
solutions and services that are based on
a deep understanding of customer needs.
In line with the strategy, Huawei offers
a broad portfolio of innovative ICT
solutions that cater to global vertical
industry and enterprise customers across
government and public sector, finance,
transportation, energy, large enterprises
and Small and Midsize Enterprises
(SMEs). Their portfolio covers enterprise
networking, Unified Communications &
Collaboration (UC&C), cloud computing
& data center, enterprise wireless,
network energy and infrastructure
services.
CIPL is a Delhi based SI who already
have expertise in this domain. Huawei is
a new addition to their existing portfolio
on DGS&D which is complementing the
vision of CIPL, which is to be “ONE
STOP TECHNOLGY DESTINATION”
for its customer & partners. They are
also running other rate contracts with
Vinod Kumar
Managing Director
CIPL
Jack.Zeng Yong
National Head, Channel
Huawei Enterprise India
In an exclusive interview with
Vinod Kumar, MD, CIPL on the latest
development in the organisation, he spoke
about the opportunity in Digital India,
Smart Cities and e-Governance being the
in thing today in Indian IT market, Huawei
along with M/s. Corporate InfotechPvt.
Ltd have entered into an exclusive rate
contract with DGS&D for their various
range of networking products. These rate
contracts stand to play very crucial role.
All these key initiatives by Govt. of India
DGS&D which include Microsoft,
NetApp, Trend Micro & Schneider
etc. They already have an existing sales
team across country along with channel
partners to leverage these RC while
selling to Govt. customers. It brings
huge business opportunity on table
for partners across India. Their range
includes complementing products which
can be sold to any customer for better
business prospects and making more
money.
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VAR BUZZ

HOT BYTES
Jaipur becomes Cisco’s First
Lighthouse City in SA
HDS adds NAS andVMware
Integration into itsVSP
Deskera LaunchesTechnology
Training Programme for SMEs
Trend Micro
ropes in NNR
IT Solutions
as its ND
Trend Micro has
appointed Pune-
based NNR IT Solutions
L.L.P. as the exclusive
national distributor for
its consumer products
line. NNR IT will
distribute Trend Micro’s
PC Antivirus, Internet
Security, Maximum
Security and Mobile
security products and
servicestochannelpartners
and customers across the
subcontinent.
Commenting on this
occasion, Nilesh Jain,
Country Manager (India
and SAARC), Trend
Micro, said, “It gives
us immense pleasure to
associate with NNR IT
Solutions.Wearecon�dent
that this partnership will
help us in reaching out to
a large channel partner’s
base in India. India is a
strategic market for us and
we understand the PC and
mobile security concerns
faced by today’s netizens
in this internet and
information age. Our state-
of-the-art security solution
ispoweredbyTrendMicro
SmartProtectionNetwork
global threat intelligence
and is supported by over
1,200 security experts
around the globe.”
Tally solutions marks its reach
to million customers
Mitel to acquire Polycom
for $1.96 Billion
Supertron Concludes Annual
Business meet at Goa
Thermaltake
displays
innovative
products
Thermaltake has
showcased their
innovativerangeofgaming
PC cabinets, power
supplies, cooling products
as well as accessories at an
event held in Mumbai.
The event was graced
by Thermaltake India
distributor for the West
and North Region, Savera
Digital India Pvt. Ltd and
their partners. Gamers,
modders and enthusiasts
also attended the event.
Jerry Lee, Director,
Integrated Sales &
Marketing, Thermaltake,
expressed his appreciation
towards the Indian gaming
Tally solutions has
announced that
it powers one million
customers across the
globe with its solutions. It
offers its solutions in over
100 countries, including
India, Middle East and
North Africa, sub-Saharan
Africa, Asia-Paci�c, and
SAARC countries.
Tejas Goenka,
Executive Director, Tally
Solutions, said, “In our
three-decade-longjourney,
our customers and
partners have contributed
immensely to our growth.
MitelandPolycom
have entered
into a de�nitive merger
agreement in which Mitel
will acquire Polycom.
Under this agreement,
Mitel will acquire all
outstanding shares of
Polycom common stock
in a cash-and-stock
transaction valued at
approximately $1.96
billion.
Under the terms of
the agreement, Polycom
stockholders will be
entitled to $3.12 in cash
and 1.31 Mitel common
Hitachi Data
Systems has
announced new upgrades
and additions to its Hitachi
Virtual Storage Platform
(VSP) G series portfolio
designed to reduce the
ongoingcostsoftraditional
environments and exploit
and monetize data, which
is too often trapped in
silos of technology. To
help break down data silos
and modernize storage
management, Hitachi Data
Systems has embedded
NAS functionality, cloud
optimizationandenhanced
VMware integration into
VSP G400, VSP G600
On the occasion
of the National
Technology Day, Deskera
has launched a technology
enabler programme to
enable SMEs and youth on
Cloud ERP technology to
enhancetheirtechnological
expertise and help them
thrive.
As part of the
programme, Deskera
would be providing
training to the SMEs
and VSP G800 storage
platforms to simplify
and accelerate data center
modernization efforts.
The new
announcement adds the
option to include two
high-performance NAS
modules in the VSP G400,
VSP G600 and VSP G800
systems. These modules
help to reduce capital
expenditures by providing
a single, SAN and NAS
storage platform for all
workloads in a compact
form-factor. Operating
costs also decline, as VSP
G series systems require
less power, cooling and
space in the data center.
and university students
on Enterprise Resource
Planning (ERP). After the
completion of the practical
sessions, Deskera, would
be granting free licences
to these enterprises while
the students would be
learning a new skill set to
add to their professional
pro�le. This initiative
will help increase SMEs
productivity by providing
them technology training.
On this momentous
occasion, we thank all
our stakeholders for their
continued support and
commitment towards
Tally. Looking ahead, we
aggressively aim to add to
the million and penetrate
deeper globally while
continuously enhancing
the product experience.”
shares for each share of
Polycom common stock,
or $13.68 based on the
closing price of a Mitel
common share on April
13, 2016. The transaction
represented a 22%
premium to Polycom
shareholders based on
Mitel’s and Polycom’s
“unaffected” share prices
as of April 5, 2016, and
it is expected to close in
the third quarter of 2016,
subject to shareholder and
regulatory approvals and
other customary closing
conditions.
Su p e r t r o n
Electronics Pvt
Ltd has organized Annual
Business Meet from 8th
May to 11th May in
Goa to plan the future
roadmap. A total 175
team members attended
the meet from 39 branches
and 18 satellite branches
across the country.
Supertron Annual
Business Meet had the
theme “Embracing
Change, empowering
partnerships”. There are
various issues discussed
in the meet, along with
branch wise performance
scrutiny was one of the
agenda. All RMs, BMs &
ASMs have shown their
con�dence level in peak to
reach the new target.
As a remarkable
change Supertron has
reinvented and launched
new company logo, and
slogan “empowering
partnerships” partnerships
inallaspect.V.K.Bhandari,
CMD of SEPL had given
a speech for change, road
map emphasizing on belief
systems, passion, attitude
and inter personalized
skills, motivation and
leadership qualities.
Cisco has
a n n o u n c e d
the city of Jaipur,
Rajasthan to be the
�rst Smart+Connected
Community ‘Lighthouse
City’ in South Asia.
Cisco Lighthouse City
status credential is
assigned to a select list of
cities all over the world.
With this development,
Jaipur will gain access
to Cisco’s huge global
network and channel
program capabilities; and
the city will also bene�t
from the economic and
social transformation set
to occur as the country
embarks on the next
phase of the Digital India
program. The Lighthouse
City engagement will
be enabled through a
joint working group,
which will focus on
deploying next generation
technologies to impact
citizens and society.
With this announcement,
Jaipur joins the league of
Cisco Lighthouse Cities
globally such as Hamburg
(Germany), Barcelona
(Spain) and Adelaide
(Australia).
Cisco is collaborating
with the city of Jaipur on
a number of key initiatives
aimedatadvancingJaipur’s
vision of becoming a
global model and standard
for sustainable urban
development.

Lenovo going from strength to
strength with its Channel
Lenovo has successfully established itself as a leading global PC+ player. It is a major technology business that offers an
end-to-end hardware portfolio of the industry’s finest innovations for the enterprise market. We have the Product Managers of
Lenovo’s different business divisions talk about how this growth has been possible and what lies beneath this growth story –
Lenovo is recognized as a strong leader
today in the Asia-Paci�c region,
across all the key categories it has presence in,
namely PCs, mobiles and enterprise. Apart
from being a global leader in the market, in
India it is #1 in PCs, #3 in smartphones and #3
in x86 servers. It has a strong customer base in
India for its legendary Think products and is
expanding its market here with a wider range
of products for the domestic market.
Lenovo has also recently launched its
first set of entry-level ThinkServers – TS
140 and RD450 for SMBs in the Indian
market, post the acquisition of IBM’s
server business.
But this incredible milestone would
not have been possible for Lenovo to
achieve if it had not been for its partners.
Lenovo’s partners form a critical part of
the company’s customer-centric approach.
This helps the company fashion products
based on customer’s feedback to meet
specific business needs. It is constantly
looking for newer ways to engage with
them, to ensure they are empowered at all
times.
Lenovo is investing heavily in its
Enterprise divisions and Commercial
Channel, laying the groundwork to
rapidly accelerate its business. In line
with its goal of leading in the Enterprise
Business Group (EBG) space, its plan is
to ramp up the business so as to grow and
meet its internal revenue targets in the
coming year.
Lenovo remains confident that EBG
can accomplish this through the right
offerings, capabilities and people. In the
Commercial Channel space too, a lot of
investments are being made to improve
engagement and ease of business for
partners.
As far as sustaining its partner
relationships is concerned, Lenovo
continues to regularly reach out to and
appreciate them for the support and
commitment to Lenovo, through various
awards and incentive programmes. It looks
forward to working with them efficiently,
as a cohesive team in the coming years.
Vikram Mulye
Head, Enterprise Business
Group, Lenovo India
“Lenovo’s partners form a critical
part of the company’s customer-centric
approach. This helps us fashion products
based on customer’s feedback to meet
speci�c business needs. We are constantly
looking for newer ways to engage with
them, to ensure they are empowered at
all times. For this, we regularly organize
various enablement programmes by
engaging with the partners and ensuring
their understanding of the latest range
of Lenovo products. In addition, we
emphasize on keeping them at par with
industry trends and their competitive skills.
Additionally, we also connect with them on a quarterly basis, training them on innovative
skill sets for sales. This is mostly executed in the form of interactive face-to-face engagements,
across all major cities in India.
During our association, we also keep in mind the monetary aspect, which is the key for
a strong and mutually bene�cial relationship with our partners. We recently launched the
“Lenovo ka Sikandar” initiative to reward partner sales personnel for not only generating
sales but also for effective lead generation.
Lenovo’s Expert Achievers Programme (LEAP) is another initiative programme directed
at the sellers. On registration, the partners earn points for various products sold. In turn, the
partner organizations reward them with points which can be later reimbursed for incentives
in gift or kind.
Through its various partnerships, Lenovo aims to build, strengthen and sustain their
relationship with its Channel community. For this quarter, Lenovo has refreshed its range of
products, along with the Intel new CPU launches. For this, we have targeted multiple cities,
where we aim to help enable our partners with new products.
Additionally, post our partnership with Nutanix, hyperconvergence continues to be a big
focus area for Lenovo. We will be running an enablement initiative across cities, including
Delhi, Bangalore and Mumbai, for a focussed set of partners.”
VAR CORPORATE

Dinesh Nair
Head – Product Management & 4P integration (India HSB)
“For training and development, we have outsourced to a third-party agency which helps in
product training and �oor sales. There is also an online training module which aids as a tool
to the partners. In addition, we have a certi�cation programme which the promoters and sales
force have to go through
Lenovo also conducts a roadshow – Lenovo Pro every six months which coincides with the
product refresh cycle. It is conducted in 18–20 cities and this becomes like an engagement to
connect with our partners.
Lenovo has a core channel philosophy which is exclusive to a product, a state and a
territory. Hence, there is a clear demarcation between each partner leading to building a more
sustainable channel strategy and lesser con�icts. It is also empowering its partners by investing
in a revenue-led approach rather than a volume generating model. It is keen to make Lenovo
stores an experience for customers and investing in market hygiene, merchandising and creating
touch points for consumers.”
Sharath Sreenivasan
Head of Products, Commercial Business, Lenovo India
“We believe face to face product training is the key to empowering our partners. We engage
in focussed and hands-on training twice a year, where partners get abreast with the latest
products available in the market and the must know-hows about the devices. Most importantly,
the partners get to know how our products are different from the competition.
Additionally, Lenovo also has a portal titled WinQ, which provides access to all the
relevant product information and required marketing collaterals. “Being informed” and “being
informed on time” is the key. We provide partners with individual accounts and log-in details,
where our partners have access to all the info they require. These are the various enablement
initiatives Lenovo offers from a products perspective.”

ON THE RAMP
Western Digital
expands its
colour portfolio
Western Digital
has announced
the expansion of its
colour portfolio with a
new line of WD Gold
datacenter hard drives.
WD Gold datacenter hard
drives feature up to 8TB
capacity with optimal
performance, high
capacity and enhanced
reliability for Datacenter
Applications.
This newly enhanced
portfolio has been
designed for a broad range
of applications – including
small- to medium-scale
enterprise servers and
storage, and rack-mount
datacenter servers and
storage enclosures. With
8TBoption,ithelpsreduce
the TCO (Total Cost of
Ownership) of servers and
storage systems, bene�t IT
administrators challenged
with growing storage
capacity needs on limited
budgets. It also includes
dedicated support line for
customers worldwide.
Juniperenhances
securityofferings
Juniper Networks
has extended its
cloud and virtualized
service offerings as part
of its Software-Defined
Secure Networks
(SDSN) framework.
These enhancements
include a new compact
and containerized
virtual firewall called
Juniper Networks cSRX,
a firewall providing
advanced security
services for Software-
Defined Networks, as
well as a multi-core
version of the Juniper
Networks vSRX, the
virtual firewall that is
expected to be capable
of reaching 100 Gigabits
per second (Gbps).
The cSRX is expected
toprovideacost-effective
way to wrap advanced
security services around
every workload and the
ability to scale up to
high multi-tenancy.
Xeroxextends its document
management services portfolio
IBM Flash Storage
Solutions expanded
Dell revolutionizes its campus
and data center environments
Sophos introduces Sophos Central
SanDisk introduces Z410 SSD for
Mainstream Computing Platform
PROLiNK unleashes 4G Mi-Fi
Xerox has
a n n o u n c e d
multivendor �eet
management services – a
“�rst-of-its-kind” service
in the industry. Under this
service, Xerox now has
the capability and capacity
to offer Document
Management Services and
Managed Print Services
acrossmulti-brandprinting
devices at customer
locations spread across
India. “Xerox has always
been the �rst movers in the
document management
industry to innovate and
introduce new services.
This new capability gives
IBM has expanded its
�ashstorageportfolio
tohelpclientsmorequickly
extract value from data.
IBM launched three new
all-�ash array products
incorporating industry-
leading performance – a
minimum latency of 250µs
(microsecond) – to solve
the challenge of accessing
the massive amounts of
data quickly for cloud-
based applications and
workloads.
IBM’s new Hyper-
Scale Manager is a
simpli�ed user interface
us the opportunity to
reach out to a larger base
of enterprises and SMEs
across the country, which
are currently on non-
Xerox equipment and
devices. Furthermore, this
service will be a boon for
CIOs and IT Managers as
they do not need to worry
on replacing their existing
assets and IT infrastructure
for deployment of MPS,”
said Sushant Dwivedy,
Director – Global
Document Outsourcing,
Xerox India.
that streamlines data
movementandcanmanage
more than one hundred
units from a single user
interface.TheHyper-Scale
Manager reduces mouse
clicks by more than 50 per
cent and eliminates time
wasted toggling between
the user interface and
corresponding �les. All-
�ash solutions announced
complement IBM’s
existing all-�ash portfolio,
including FlashSystem
900 and V9000 that also
leverage IBM’s FlashCore
technology.
Dell Networking
has enhanced
its campus and data
center environments
with the launch of new
cloud-managed wired
and wireless solutions
powered by Dell and
Aerohive, Operating
System 10 milestones and
in-rack platforms for the
data center.
“Rapid increase in the
adoption of virtualization,
cloud and big data
analysis is presenting new
workload challenges for
organizations.tWith our
advanced campus and
data center networking
solutions, customers will
have access to solutions
that are secure and easy to
manage. These solutions
are built to scale based
on customers’ needs,
delivering wired and
wireless convergence,
public and private cloud-
based management with
industry-leading support
and the capability to
handleemergingworkload
demands,” said Amandeep
Singh, Country Manager,
Dell Networking.
Sophos has launched
the next evolution
of its cloud-based
management platform
with the release of Sophos
Central. Sophos Central is
an integrated management
platform that simpli�es
the administration of
multiple Sophos products
and enables more ef�cient
business management for
Sophos partners.
The integrated
security platform of
Sophos Central has three
core components - Sophos
Central – Admin, Sophos
Central – Partner and
Sophos Central – Self
Service.
"We see too many
customers crushed under
an avalanche of security
tools that are too complex
to manage effectively..
The synchronized real-
time information sharing
enables a faster response
to incidents and improved
security for organizations
of all sizes," commented
Bill Lucchini, General
Manager & Senior Vice-
President, Sophos.
SanDisk has
announced the
SanDisk Z410 SSD. A
cost-competitive, half-
terabyte solid-state drive
(SSD), the 15-nanometer,
three-bits-per-cell based
Z410 SSD delivers the
performance, capacities
and form-factor ideal for
mainstream computing
platforms.
“SSDs are being rapidly
adopted as the preferred
storage option across the
entire spectrum of the PC
marketplace,” said Tarun
Loomba, VP & GM of
Client Platform Solutions,
SanDisk. “In addition
to the performance and
durability bene�ts that
SSDs provide, the SanDisk
Z410 SSD delivers storage
that is ample for most
consumers and the right-
size for typical corporate
users. The Z410 is an
important addition to our
overall SSD portfolio, as
our customers require a
complete range of storage
options, from home/of�ce
PCs to the latest high-
performance, ultra-thin
laptops.”
PROLiNK will
launch a new
150Mbps 4G LTE Wi-
Fi hotspot model –
PRT7007L. The new
4G LTE Wi-Fi hotspot
comes with a slim casing
and a convenient clear
LCD display that shows
important information
like the Wi-Fi signal
strength, a number of
connected users and the
network the device is
running on.
Designed for frequent
travellers, the device has
a long battery life of up
to 10 hours, a slim and
lightweight casing and
also supports up to 15 Wi-
Fi users or devices. With
supported speeds of up
to 150Mbps on 4G LTE
spectrum, users can easily
maximize their internet
sur�ng speeds received
on their mobile devices
that are connected to the
hotspot.
This model has a
concurrent dual-band
feature which means user
will get two separate Wi-
Fi networks operating
simultaneously on the
2.4Ghz and 5Ghz bands,
and it also supports LTE
FDD and TDD frequency
bands.

We provide end to end IT Infrastructure services with a clear focus to drive maximum value for our customers. Our clients rely on us as a one-stop-shop
for their technology needs in IT and IT services. Our partnerships with various Technology leaders helps us enable our customers with cutting edge
technology solutions and the best customer support at most reliable of costs.
Simplify Technology Maximize Value
Our Partners
VSM TECHNOLOGIES PVT LTD, D – 98, OKHLA INDUSTRIAL AREA, NEW DELHI – 110020 inquiry@vsm.co.in +91 7204031230 +91 9711411845 +91 11-47994706
Hardware Software Storage
Sales and service of
Storage & Servers Desktop & Laptops IT Services
IT Security Solution
Engineering Services
IT Security Implementation
Services
Platform Migration
Messaging and collaboration
services
IT Security Services
IT Operations services
Helpdesk
Operations
FMS
Messaging & Collaboration Services
Management Platform
Services
Application Packaging & Rollout Services
Platform Services
IT Infrastructure Services
Design Consulting
Services Deployment Guidance
Services
Technical Project
Management Services
Network Services
Canon imageFormula DR-F120
This scanner is made for small of�ces that need to scan
a wide range of document types quickly and easily. Enjoy
an effortless and speedy scanning solution with versatile
image FORMULA DR-F120 scanner, featuring an integrated
automatic document feeder and �atbed unit. It is perfect for
capturing a wide range of document types in high quality.
The DR-F120 gives you complete �exibility to scan a wide
range of materials despite its compact body size and small
footprint. The straight-through ADF path accommodates
A4-width documents, and media of up to 1,000mm in length.
You will enjoy increased reliability and time-savings when
scanning mixed documents as a result of the separation roller
in the feeding mechanism. The �atbed scanner is ideal for
handling media like books, passports or magazines, and
effortlessly captures pages up to legal size. It is equally at home
with photos or other thick, thin and delicate documents.
The DR-F120 delivers superior quality, due to its 2400dpi
scanning, wide range of built-in image enhancement features
and Canon’s renowned imaging technology. You will achieve
unprecedented colour accuracy that stays true to the original
document via the scanner’s 3-Dimensional Color Correction
function. The DR-F120 offers a simple and intuitive scanning
experience using Canon’s CaptureOnTouch 3 software. Users
can scan, edit and send their documents even more easily with this
versatile scanning solution. Its step-by-step icon-based user interface lets
users quickly convert their paper documents to multiple �le formats
(PDF, TIFF, JPEG, BMP, PNG and PowerPoint). CaptureOnTouch
is equally capable as a simple document �ling solution that lets users
scan and create searchable PDF documents – including easy text-
based search and retrieval. Cloud plug-ins to SharePoint, SugarSync,
OneDrive, Dropbox, Google Drive and Evernote are included, ISIS
and TWAIN drivers are also provided.
PRODUCT OF THE MONTH

ON THE RAMP
R&M introduces
Netscale
R&M has
i n t r o d u c e d
Netscale, the �ber cable
management solution
and the �rst to feature
integrated intelligent
i n f r a s t r u c t u r e
m a n a g e m e n t
functionality. Designed
as an ultra-high density
platform that utilizes
the smallest diameter
uniboot patch cord for
minimal cabling bulk,
this solution boasts up
to 67% higher density
than its competitors and
promises to eliminate a
host of cable management
problems that plague data
centers today.
R&M has speci�cally
designed its new solution
keeping these challenges
in mind. Netscale is the
next-generation�ber-optic
solution, based on the
quality and reliability for
which the R&M brand is
renowned.Itscombination
of market-leading features
saves considerable
amounts of costly space
at large companies in the
�nancial,
Konica Minolta
MFPs Printer
Portfolio
enhanced
Adding to its
existing product
lines, Konica Minolta has
launched its new range
of of�ce and production
printers. It includes
bizhub 165e/185e,
bizhub 206/226, bizhub
227/287/367, bizhub
C227 and bizhub C368
/ C308/ C258 series of
colour and monochrome
multifunctional products
(MFP-print, copy, scan
and fax all-in-one system).
As an enhanced
series of MFPs and
production printers,
With this customers can
�nd solutions to manage
information faster and
more ef�ciently," said
Balakrishnan, Executive
General Manager (EGM),
Konica Minolta solutions.
LogitechIntroduces Keyboard and
PanasonicWirelessVideo
Intercom rolled out
Micromax powers“Digital
India”initiative
ZebraTechnologies
launches RFD8500
Lenovo unveils Converged
HX Series Appliances
Thinnest 2TB Mobile Hard
Drive launched by SeagatePanasonic has
rolled out its new
range of Wireless Video
Intercom models, the
VL-SW251BX and VL-
SF70BX.
The VL-SW251BX
comes with a 5-inch
wide screen to deliver
clear images with the
ability of recording
up to 400 pictures at a
time. Its special voice
changing function enables
answering unwanted
visitors by changing ones
voice. The intercom call
feature enables the main
monitor station and the
Micromax has
come up with
new Canvas Lapbook
L1160atanattractiveprice
of Rs.10,499/-. Targeted
at youth, students and
�rst-time laptop users, the
new launch will accelerate
the PC adoption in the
country.
Shubhajit Sen, Chief
Marketing Of�cer,
Micromax said, “This is
yet another step from
Micromax towards
making ‘Digital India’ a
reality by providing every
Indian with an affordable,
creative multimedia tool
that will enable them to
Lenovo has
unveiled the new
Lenovo Converged HX
Series appliances featuring
Nutanix Acropolis and
Prism software, at the
Gartner Data Center
Conference in Mumbai.
“We are really excited
about bringing the
Converged HX Series
appliances to India and
launching it at such a
prestigious platform.
With this new range of
servers, we aim to cater
to disruptive market
trends in IT consumption
Mouse Combo
Logitech has
introduced the
Logitech MK235 Wireless
Keyboard and the
Logitech M171 Wireless
Mouse Combo, a spill-
resistant keyboard and
mouse combination with
wireless connectivity and
a durable design.
“The MK235 Wireless
Keyboard and M171
Mouse Combo provide a
simpleandreliablesolution
– with no learning curve
– for desktop users,” said
Ashok Jangra, Cluster
Category Manager
India & South West
Asia. “Choose reliable
connectivity now with
the simple plug-and-play
setup of this combo.”
The new MK235
Wireless Keyboard and
M171 Mouse Combo are
built to last and provide a
long-lasting solution that
allows you to be more
productive for much
longer.
sub-monitor station to
transfer a door call using
the same operation.
Furthermore, the door
station is equipped with
LED lights It enables the
colour display of visitors
at a distance of about 50
cm at night.
The VL-SF70BX
comes with a 7-inch
wide monitor – great
for enhancing family
security, this model can be
easily installed anywhere
at home. The picture
recording function allows
up to 50 images to be
recorded at a time.
live, learn and work in an
information-rich society.
After successful launches
of Canvas Laptab I, Laptab
II and Canvas Lapbook,
Micromax is ardently
building its presence in the
laptops category in India.
With the new Lapbook
L1160, Micromax aims to
provide students, small-
time business owners, on-
the-move executives, an
extremely convenient and
ef�cient way to handle
everyday computing
tasks.”
Ze b r a
T e c h n o l o g i e s
has announced the
availability of RFD8500,
its �rst multi-operating
system RFID sled
designed to easily add
high-performance RFID
and 1D/2D barcode
scanning to Android and
iOS mobile devices in
Asia-Paci�c. RFD8500
also cost-effectively
transforms Zebra mobile
devices, such as TC55
and MC40 into handheld
RFID readers.
“Zebra’s RFD8500
sled provides investment
protection to businesses
that want to leverage
their existing mobile
device strategy and
augment it with our
RFID and barcode data
collection capabilities.
The RFD8500 offers
numerous innovative
design and technology
features that will help
organizations improve
worker productivity
and simplify inventory
processes with the mobile
device and operating
system that best meet
their needs,” says Bob
Sanders, Senior Vice-
President, Data Capture
SolutionsandEngineering
Shared Services, Zebra
Technologies.
and data center design,
while also offering the
biggest bene�t of driving
down operating time and
expense. Our partnership
with Nutanix has made
this objective possible for
us. We are focussed on
driving synergies through
such collaborations and
strengtheningourposition
in the enterprise space,”
said Rahul Agarwal,
Managing Director,
Lenovo India.
Seagate has launched
Seagate Backup
Plus Ultra Slim, claimed
to be the thinnest 2TB
mobile hard drive.
This new hard drive is
built with Backup Plus
Slim drive, delivering a
stunning new design with
the same leading capacity
in an even slimmer pro�le.
The Backup Plus Ultra
Slim also includes 200GB
of Microsoft OneDrive
cloud storage and Lyve
software compatibility, so
users can back up, access
and share their favourite
�les from any device or
location.
Tim Bucher, Vice-
President for Seagate’s
Consumer Group, said,
“The launch of the Backup
Plus Ultra Slim builds on
Seagate’s rich history of
award-winninginnovation
to give users even more
capacity in an incredibly
small form-factor. Based
on our breakthrough
ultra-mobile hard drive
technology, this new
storage solution gives
them a better way to
manage the increase in
both data volumes and
number of devices.”

CORPORATE EVENT
Sensing Newer Growth
Canon Delights Everyone in Shanghai
Shanghai witnessed Canon EXPO 2016 in the Shanghai
International Convention Center on May 19, 2016. The show
continued for four days.
The EXPO happens to be the largest exhibition organised
by the Canon Group and is conducted in every five years. The
EXPO showcases the latest, cutting-edge technologies of Canon
products, Digital Imaging solutions and Printing services. The
Canon EXPO in the previous years took place in New York,
Paris and Tokyo. The Expo covers more than 7,000 m2 and
is divided into 13 exhibition zones, showcasing exhibits from
Mainland China, Hong Kong, South Korea, America, Japan,
etc.
The EXPO this year was inaugurated by Fujio Mitarai,
Chairman and CEO of Canon Inc. and Hideki Ozawa, President
of Canon Asia Marketing Group in the Pudong, Shangri-
La Hotel, Shanghai, China. He introduced the vision and the
roadmap for five-year development strategies of both Canon
Group and Canon Asia Marketing Group in detail.
Fujio Mitarai gave his visionary speech on the Internet
of Things (IOT) which is opening up a new world in which
things & things and things & people are connected through
data exchanges. He further stated that the Internet of Things
is to a large extent built on imaging technology. 87 % of all the
information that human beings receive from the outside world is
processed visually. Canon’s leadership in imaging, lens, sensors
and processor technology will enable the company to stand out
from the competition in this new era. As for how to achieve this
goal, Mitarai raised the plan of boldly reforming the current
business management structure - Canon will build a ‘Network
of Canon Companies’, which is an ecosystem of innovation to
leverage local assets while managing it globally.
The EXPO area was converged with the power of Canon
across the world; not only displays but currently available
Fujio Mitarai, Chairman and CEO of Canon Inc in an
exclusive interview spoke on developing Factory automation
systems, IoT and Medical Technology. An excerpt from it -
“By 2018, we aim to have most of the digital cameras
we manufacture in Japan produced on a fully automated
line. Increasing automation leads to higher quality control
and lower manufacturing costs, both of which translate into
increased profitability.
To us, IoT really is the Imaging of Things. IoT is the
network of physical objects or things embedded with
electronics, software, sensors and network connectivity,
which enables these objects to collect and exchange data.
All of that requires imaging technology. With our strong R &
D efforts, last year Canon has announced the development
of 25- megapixel sensor, around five times the number of
pixels in the company's top-of-line DSLR cameras. When we
attached this sensor to a test camera, we were able to read
the registration number of a plane in flight over 11 miles
away. On Medical Technology too, we have been making
medical-related equipment for over 50 years, but it's only in
the last decade that it has shown serious growth potential
for us.”

Hideki Ozawa, President of Canon Asia Marketing Group,
addressed the power packed audience with his vision for the
coming ﬁve years. He reiterated that Canon Asia Marketing
Group will be confronted with a steady growth under the
inﬂuence of the macroeconomic environment and the
explosive growth of the tourism market. Adding to this will
be the abundance of big international sports events to be
held in Asian countries that will bring various opportunities
for Canon.
Canon products and solutions (Printers, Plotters, Camera,
Surveillance cameras, Lenses, 3D Printers, Health care products
and visual solutions etc) were on display. The newly introduced
next generation CINEMA EOS SYSTEM 8K camera (helpful
for shooting ultra-high-definition content) allowed visitors to
experience 8K image technology and products, Mixed Reality
technology and other future technologies on the site, thus
turning the exhibition into a true “Image Carnival”.
The EXPO attracted approximately 40,000 visitors from
more than 10 Asian countries.
Canon will continue to deepen various forms of
communication and exchange with its Asian customers and
convey “Delighting You Always” to all 4.3 billion Asian people.
With the aim of innovating new businesses in each of its key
markets, Canon will strive to give expression to the happiness
and delight brought into its personal and professional lives by
images that serve as “connections”. �
Unveiling the vision of “Closer and Connect”, Hideki Ozawa
explained that “Closer” means to be closer to customers, and
“Connect” refers to the close-knit connections between people
and people, people and things, and things and things. Based
on this concept of “Closer & Connect”, Canon Asia Marketing
Group will create new customers, cultivate and develop
merging regional markets in Asia, expand its business scope
for B2B products, and strengthen the brand image of Canon
in Asia. With these four strategies, Canon strives to become a
USD $10 billion Group by 2020.
Latest Products of Canon

VOICE-N-DATA
Idea expands its
4G LTE network
to 61 towns
Idea Cellular has
expanded of its hi-
speed 4G LTE service
to 22 more towns in
Karnataka circle, taking
the total tally to 61.
Covering all major towns
across all 27 districts, the
company has increased its
presence exponentially in
a short span of time.
In 29 out of these over
61 towns, Idea has also
become the sole operator
to provide 4G LTE
services.
Siva Ganapathi, Chief
Operating Of�cer –
Karnataka, Idea Cellular,
said, “As a part of the
aggressive rollout of Idea
4G LTE service, our focus
has remained on providing
our customers with world-
class mobile broadband
experience coupled with
superior service delivery.
Vodafone
introduces
SuperNet in
Haryana
To provide
seamless network
experience that empowers
customers to remain
con�dently connected
at all times, for their
voice and data needs,
Vodafone welcomes all
mobile phone users in
Haryana to be a part of
the Vodafone SuperNet.
This can be availed
by existing Vodafone
customers as well as
other mobile phone users
who want to port into
the Vodafone network
through the Mobile
Number Portability
(MNP) facility.
Vodafone now has
over 5,000 sites in the
Haryana circle, covering
over 99.7 per cent of
the region’s population.
Pursuing an accelerated
growthstrategy,Vodafone
has expanded its network
footprint by adding 800+
new sites across the circle
in the last one year alone.
Nokia mobile phones to be
manufactured globally by HMD
GBI and Airtel Business join hands
NETGEAR Introduces ProSAFE
10Gigabit (10G) Switches
DIGISOL rolls out 8 PoE
Ports Fast Ethernet
Telenor modernizes its network
sites to deliver better service
Huawei along withVodafone
sets up NB-IoT Lab
Nokia has planned
to bring Nokia
brand back to the mobile
phone and tablet markets
on a global basis. The
company has signed
a strategic brand and
intellectual property
licensing agreement
enabling HMD to create
Nokia-branded mobile
phones and tablets for
the next ten years. Under
the agreement, Nokia
Technologies will receive
royalty payments from
HMD for sales of Nokia-
branded mobile products,
covering both brand and
intellectual property
rights.
HMD has been
founded to provide a
focused, independent
home for a full range of
Nokia-branded feature
phones, smartphones
and tablets. Also, HMD
has conditionally agreed
to acquire rights from
MicrosofttousetheNokia
brand on feature phones,
and certain related design
rights. The Microsoft
transaction is expected to
close in H2 2016.
To increase Airtel's
reach to multiple
new countries in the
Middle East and provide
better connectivity, GBI
and Airtel Business have
announced a strategic
partnership. GBI is a
global service provider
that owns and operates a
multilayer carrier neutral
network connecting the
world to the Middle East
Ajay Chitkara,
Director & CEO – Global
Voice and Data Business,
Bharti Airtel Ltd, said,
“We are committed to
providing the best-in-class
service experience to our
customers in the region
and globally. This new
partnership with GBI is
a signi�cant step in that
direction. GBI being a
key network asset for
the region will not only
improve our customers’
experience and reach but
would also enable GBI’s
customers to experience
a seamless extension
on the Airtel Global
network spanning across
50 countries across �ve
continents.”
The partnership is in
line with the long-term
strategy of Airtel business,
considering the long-term
potential for the Middle
East market.
NETGEAR has
introduced two
new ProSAFE 10Gigabit
(10G) switching
platforms – ProSAFE
M4200 and M4300
Managed Intelligent Edge
Series, each of which
offers industry-�rst
capabilities for small- and
medium-sized businesses
(SMBs) looking to scale
their Wave 2 Wireless-
AC networks.
S u b h o d e e p
Bhattacharya, Regional
Director, India &
SAARC, NETGEAR,
said, "With the M4200
and M4300 switches,
we have taken the
complexity out of
delivering Layer 2/3/4-
rich services, making
them more affordable
and easier to deploy for
small and medium-sized
organizations. We are
con�dent that both of our
Managed Intelligent Edge
Switch Series will grab
the attention of network
managers looking to
make a wise investment
in advanced switching
solutions to better enable
advanced application
delivery, especially for
Wave 2 Wireless-AC
wireless networks.”
DIGISOL has
i n t r o d u c e d
its new eight port Fast
Ethernet PoE unmanaged
switch DG-FS1009PF-A
with 1 uplink port. The
new switch is designed
to enhance network
performance in a compact
form-factor.
The DG-FS1009PF-A
Switch offers 8x10/100
Mbps Fast Ethernet ports
with Power over Ethernet
support. These PoE
ports are IEEE 802.3af
compliant and can supply
up to 15.4 watt.The
switch provides �exibility
to users for connecting
a PoE or non-PoE
device. The PoE devices
connected to switch can
be easily identi�ed by the
separate PoE LED status
indicators for each port.
The auto-negotiation
and auto-sensing feature
of the switch eliminates
the need to manually
con�gure the switch for
optimum performance.
These features enable
the switch to operate out
of the box without any
manual con�guration.
Telenor has
modernized its
10,000 network sites
in all its six operating
circles. This is the fastest
upgrade on a live network
in the telecom industry
with nearly 50 sites being
swapped in a day.The
network modernization
programme shows our
commitment to offer
enhanced network
quality experience and
enrich the lives of our
customers with affordable
and relevant services. In
a spectrum constrained
and highly competitive
business environment, the
ef�ciencies we derive from
the new network will
help us maintain a cost-
ef�cient operation and be
future ready to manage
the increasing demand
from our customers for
data services,” said Sharad
Mehrotra, CEO, Telenor
(India) Communications.
The modernized sites
have deployed Lean GSM
solution that improves
the network capacity by
nearly 25% using the same
spectrum resources and
provides superior voice &
data experience.
To further develop
products and
applications relating to
Narrowband Internet
of Things (NB-IoT)
technology, Huawei
and Vodafone together
came up with an Open
IoT Lab. The lab will
provide a pre-integration
testing environment for
application developers
and device, module and
chip manufacturers. The
lab will offer support to
developers and partners.
DavidWang,President
of Wireless Product
Line, Huawei, said,
“With our decade-long
strategic partnership with
Vodafone, the creation
of this lab is another
importantmilestoneinour
long-term relationship.
Working with Vodafone,
we have accelerated
standardization of the
technologyandcarriedout
successful pre-commercial
trials. This facility will be
crucial in supporting the
deployment of NB-IoT
globally and contribute
to the promotion of its
ecosystem.”
The narrowband
technology provides
signi�cantly improved
network coverage for
IOTcommunications,

User Experience GoesWell Beyond
What’s on the Screen
By Michael Frendo, Executive Vice President of
Worldwide Engineering,
Polycom
One of my personal pet peeves is the
way the tech industry de�nes “user
experience.” If you listen closely, you’ll
notice many identify that experience as only
what is seen on screen. We often hear a device
or application has a “terrible UI” or that it
“didn’t have a real user in mind.” While that
can be true, it shortchanges the work that
many, many engineers and user experience
professionals do every day.
The best user experience, after all, is one
that doesn’t call attention to itself because it
seems so natural. User experience goes well
beyond the graphical user interface (GUI)
and, as a technology community; we need
to think this way. Let me explain.
Some companies have recognized the
value of the experience goes well beyond
the interface and havedeveloped a dedicated
customer experience organization designed
to champion the end-to-end experience.
They have groups which focus on everything
the user experiences - from unboxing a
device and setting it up for its �rst use to
identifying and eliminating dissatisfactions
that only arise after extended use. Sure there
are minute details including things like
“where is the “send” button” is or “what
is the color of the “microphone mute?”
However these are also major hurdles that
need to be overcome in order to avoid
eventual user disuse or disfavor.
If you’re an engineer, you’ve likely
heardcustomer irritations about various
product qualities, such as poor sound
quality, erratic wireless connectivity,
constant updates, lousy battery life and
more. While some of these complaints
might have nothing to do with the product
itself, all of these issues ultimately impact
and in�uence the user’s experience and
need to be taken into consideration by any
product developer.
As I focus on video collaboration
technologies, taking this end-to-end
approachto the overall experience is a
critical element for dedicated teams using
these platforms.These users do care about
the GUI, but really they are about making
the technology “disappear” as much as
possible.
When you are trying to connect with
colleagues, friends or family on the other
end of the video call, you don’t want to
be distracted or sidetracked when the
technology asserts itself in the form of
“glitchy” video, or accentuates background
noises. Or even a remote that won’t work.
This is particularly important in video
collaboration, because video technologies
are the most sensitive to any network
issues.
Background noise is also a constant
irritation cited by many users. How many
times have you heard, “whoever is typing,
can you please go on mute?” Wouldn’t
it be great if the system could recognize
non-verbal noises and automatically mute
them? No more keys clacking or chip bags
crinkling!
As video is inherently visual, your
ultimate goal is to see and interact with
the people on the other end as if you were
physically present in the same room. In
most cultures, eye contact with others in
the conversation is an essential component
of communicating with credibility. If the
speaker is moving in a room or a person
who isn’t on the camera asks a question,
you automatically lose the reason you’re
using video in the �rst place.
Wouldn’t it be great if the camera
automatically detected the speaker? What if
the camera could detect the number of faces
in the room, and adjusted its frame of view
to accommodate accordingly?
Until people become familiar and
comfortable with using high-quality video
regularly, any hurdle to joining can be the
reason they default back to the known
quantity of just joining by audio.The
biggestobstacles are in scheduling, and then
joining, a video teleconference. Wouldn’t it
be great if everything were integrated into
the calendaring systems we already use with
intuitive ways to join video conferences?
I encourage you to take a look at user
experience with a broader lens and let me
know what you think. What user experience
would you most like addressed?
(Michael Frendo is executive vice
president of worldwide engineering at
Polycom) �
FACE TO FACE

CHANNEL BUZZ
Kaspersky concludes Customer Pitstop event
TAIT empowers its members with
Knowledge SeriesWorkshop
Honeywell honours its Partners at
2016 Channel Partner Conference
Sound Solution takes its Partners to IPL
Kaspersky Lab has
concluded its �rst event
of Non-Endpoint centric End-
customer Pitstop series on 29th
April, 2016 in Pune. The event
was conducted along with SEA
Infonet, National distributors
for enterprise products. The key
content of the programme was
focused on technical overview
of Kaspersky Security for
Virtualization and Kaspersky
Security for Storage.
This series focused on
customers using virtual
infrastructures and network
attachedstorages.Themeetsought
to explore business opportunities
with a focus to develop market in
emerging geographies.
Over 25 prospective
end-customers attended the
event. Technical experts from
Kaspersky Lab discussed about
the need for security for virtual
environment and network
attached storages and how to �nd
the right balance between security
and performance. Kaspersky
Security for Virtualization
delivers protection for VDI and
virtual server environments such
as VMware, Citrix, Microsoft and
KVM platforms; while Kaspersky
Security for Storage provides
protection for data stored on
NetApp, Dell, Hitachi, IBM and
Oracle storage appliance systems.
Altaf Halde, MD, Kaspersky
Lab, South Asia, said, "Increasing
use of virtualized environments to
reduce cost and increase �exibility
has created speci�c areas of IT
security complexity and we
have seen that security is not
given importance when it comes
to virtualization and storage
platforms. Virtualization and
Storage platforms are prone to
attacks, if not protected well. This
series of customer pitstop is more
to educate CIOs and IT Heads, on
the dangers and offer them ways
to address this loophole."
The Trade Association of
Information Technology
(TAIT) has conducted its
Knowledge Series Workshop on
how managing team is easier and
powerful for their members in
Mumbai.
The session on “Taking
your business to the next level”
elaborated on the techniques as
to accomplish the goals related to
Developing Strategy, Planning,
Implementation & Performance
Management Process to escalate
the growth of the companies
to the next level in a simpli�ed
manner, using the revolutionary
methodology, and thereby
contribute to the economy of the
country.
Ajay Jain, CEO, Master
Class, said, "For a company's
organizational growth its
mission and vision are the most
standard and critical elements as
it serves as a foundational guide
in the establishment of company's
objectives."
Limesh Parekh, CEO,
Enjay IT Solutions, said, "Every
work related to the growth
of the business is all about
task management. Ef�cient
management of the tasks helps us
in managing business easily. There
are various task management tools
available in the market to increase
the productivity of the business
and one should explore them."
Rushabh Shah, President,
TAIT, said, "Workshops under
TAIT Knowledge Series help
the members in understanding
and implementing best business
practices to achieve better results
for their organizations."
Honeywell Process
Solutions (HPS)
has honored its top regional
distributors at the annual Asia-
Paci�c (APAC) Channel Partner
of the Year awards ceremony that
was held during the 2016 Channel
Partner Conference in Phuket,
Thailand.
The APAC conference
hosted Honeywell channel
partners from 16 countries across
the region, including Australia,
China, India, Malaysia, the
Philippines, Singapore, South
Korea, Thailand, Japan, Sri
Lanka, Indonesia and Vietnam. It
featured a broad range of topics,
including Honeywell business
updates, Honeywell’s innovative
global channel strategy, partner
case-studies, tools for customer
development, and Honeywell
solutions presentations.
Honeywell has acknowledged
12channelpartnersforexcellence,
innovation and service among
more than 110 companies
supplying and integrating
Honeywell solutions in Asia-
Paci�c. Honorees surpassed
their business goals by delivering
superior value to customers.
“We empower our channel
partners to capitalize on the
business opportunities by
offering them the innovative
solutions that suit the customer’s
needs. We also facilitate strong
channel partner programmes that
will drive revenue opportunities
for both Honeywell and our
partners. There is tremendous
potential in the APAC market
and our partners with their
proven domain expertise, as well
as in-depth knowledge of the local
markets have the ability to deliver
exceptional service and support to
customers located in the region,”
said Andrew D’Amelio, Vice-
President – Global Channels,
HPS.
There were four regional
award-winners, including
Ditap-V Automation Private Ltd
for India, Victor Control Systems
for China, Duam Engineering for
the South Korea/Japan region,
and Paci�c Central Teknik for
the South-East Asia and Paci�c
region.
Mumbai-based Sound
Solutions is the distributor
for Acer, Dell, Canon,
Epson and Lenovo. On 20th
April, the distributor took
its 120 partners to watch
the IPL match between the
Mumbai Indians and Royal
Challengers, Bangalore at
the Wankhede stadium in
Mumbai.
Itwasathrillingmoment
for the partners as they got to
cheer for their favourite team and
many of them also had a chance
to meet their cricket heroes.
Vendors like Acer, Dell, Epson
and Canon were also present to
cheer with the partners.

FACE TO FACE
Reliability in Storage devices
is the need of the hour
Seagate offers ef�cient and stylish solutions for data storage,
sharing, entertainment, enterprise storage, etc. to its consumers. Since
its inception, Seagate has achieved a number of milestones in terms
of product innovations. Seagate’s innovation in the consumer space
includes Seagate’s Backup Plus Ultra Slim - a thin 2TB mobile hard
drive, Mobile HDD, 1TB Laptop SSHD with a huge 32GB of NAND
�ash, Wireless Plus, NAS HDD 8TB, 10TB Helium Enterprise drive,
SSD Flash Drive, etc.
Global demand for digital storage continues to explode. As per
a recent report, by 2020 the virtual space will reach 44 zetabytes (44
trillion gigabytes). But the bad news is that there will not be suf�cient
storage available to meet this growing demand. This creates even
greater need for deployed storage to perform as expected. Consumers
increasingly are leaning toward hybrid strategies, employing both
cloud-based storage services as well as more quickly restored direct-
and network-attached storage solutions. Businesses have even more
diverse needs.
“This diversity leads to two inescapable demands. First, like a
�ne suit to a body, storage must be tailored and tweaked if it’s going
to deliver the desired results. One design does not �t all and second,
storage must be reliable. This is the most important reality of all
storage, because if you don’t have reliability, everything else, from
uptime to data protection to total, long-term solution cost, falls apart,”
commented Rajesh Khurana - Country Manager for India & SAARC,
Seagate Technology.
Need for Reliablility in Storage products...
Reliability means that a storage drive will operate at expected
performance levels, within its appropriate environmental and
workload contexts, throughout its prescribed service life. “Therefore
across organizations, Seagate devotes hundreds of millions of dollars
annually to make sure that its hard drives and the technological
innovation behind the drives are as reliable as man and machine can
possibly craft them.The methods that Seagate employs to push the
boundaries of storage science while continually improving reliability
are complex and fascinating,” he stated.
Over the 35 years, Seagate has devoted considerable resources
to evolving and re�ning its R&D. Today, the company relies on a
methodology it calls Product Development Process (PDP). In essence,
PDP is a nine-stage development cycle, managed over a 36-month
life cycle, calculated to hone a new drive design practically from the
blueprint stage all the way through hand-off to factories for mass
production. The PDP methodology serves to help Seagate design new
drives, but its true utility lies in ensuring that drive designs are battle-
hardened and reliable enough to withstand the rigors of real world
use.
It is however not necessary to understand the thousands of steps
and countless hours that go into designing a drive. But one should have
con�dence in the reliability of the storage product that the consumer
is using, and understand that reliability is not a �xed object. It scales
according to the demands of the storage market, and it depends on the
consumer deploying the drive in an environment-appropriate manner.
When the consumer does his part in the reliability equation, only then
the resources that Seagate has poured into its offerings can deliver as
promised.
Seagate is so con�dent that it has nailed this reliability and
optimization process that it now offers a two-year warranty on
Desktop HDD models. NAS HDD and Surveillance drives enjoy �ve
years of coverage while Enterprise-class drives get �ve. �
Changing needs and
demands of people
has always triggered
Innovations and to cater
to the evolving needs of
consumers, Seagate has
always been innovating its
product range. Pointing
towards the same, Rajesh
Khurana - Country Manager
for India & SAARC,
Seagate Technology
shared some of Seagate’s
product innovations -

Smart Cities – A Big Prospect in
Need of Systematic Planning
Smart cities will surely open up opportunities for lot of businesses. There is
every possibility that innovative technologies will disrupt the markets for
the legacy companies. But in view of the lack in resource and planning, the
bigger question however is how to turn these existing cities Smart -
Smart City has emerged as a buzzword
in India ever since Prime Minister
Narendra Modi outlined his vision for
creating 100 Smart cities. At a simple level,
a Smart City refers to a well- planned city
that relies on IT as an enabler to solve many
of its problems - from the use of sensors to
smart grids and data analytics that allow
city infrastructure and services to meet city
problems and citizen demands ef�ciently and
reliably.
Smart cities will surely open up
opportunities for lot of businesses. It will
have technology at its core. There is every
possibility that innovative technologies will
disrupt the markets for the legacy companies.
Moreover, Smart city initiatives are driven by
public sector initiatives and will on the long
run have a big impact on businesses.
However it is not an easy task to build
these cities smart. The Government of India
has undoubtedly taken the �rst steps through
their focus on developing 100 'smart cities’,
but technology infrastructure is obviously
critical and that needs to be built up rapidly
so that valuable services can be delivered.
Like for instance, between 2014 and 2050
India will add 404 million people to its cities,
according to the United Nations. And it is
not possible to scale and provide the urban
services like education, healthcare, security,
and government services with limited
resources.
Indian cities are facing increasing
pressures on their existing resources already.
Transforming towns into their smart
versions that more ef�ciently deliver citizen
services and amenities is critical to sustain
the attractiveness and growth of these urban
centers. These services need to be innovative
and factor in the local realities like local
practices, (computer) literacy, privacy, and
device accessibility. They need to take into
consideration the citizens’ expectations of
tomorrow and technologies of the future like
IOT so that we build cities that are “Smart”
not just today but also tomorrow.
Sounding a bit skeptical, GK Bhat,
Rohit Magotra
Assistant Director, Integrated Research and Action for Development, CoE - Urban
Development and Climate Change, Ministry of Urban Development
COVER STORY

Chairman – TARU says, “It is most necessary
to value the local natural resources and their
ecological functions (such as �ood control,
groundwater recharge, biodiversity etc.) If
these are integrated with city wide systems,
the city development will be ef�cient more
resilient.”
He points out that �rst of all, the smart
city development is expected to close the
waste loops in water and energy loops, which
are currently “use and waste” systems. There
is considerable scope to reduce water use
through recycling waste water at local levels,
A variety of measures would be required to
reduce peak demands, which is a major cause
of power breakdowns. “Our summer demands
are growing due to widespread adoption of air
conditioning. A small part of the energy can
be generated by solar and other renewables on
small scales. These energy systems can reduce
peak external energy demand to some extent.
Cooling of cities can be done through higher
vegetation cover and managing water bodies
to some extent,” he says.
Next comes public transport, which is
again a big challenge. Public Transport would
require both large investments as well as
buildingtrustandbehaviourchange,according
to him. “This is going to be a challenge.
Transportation systems of tomorrow are
likely to shift to buying of service kilometres,
which can reduce overall requirement of
vehicles and reduce parking problems faced
today. Shift to such systems can reduce overall
vehicle demand and reduce the use of roads
for parking and resultant congestion, which
is a major problem today. Reduction number
of vehicles on road and resultant congestion
and traf�c jams can signi�cantly reduce air
pollution,” Bhat admits.
Urban management is another
transdisciplinary issue requiring synergistic
inputs from various disciplines such as natural
resource management, ecology, technology,
sociology, economy and behaviour sciences.
Also there is the need to explore clumsy
solutions to complex problems, through
engagement of multiple stakeholders, who
in�uence the ultimate outcomes.
Rohit Magotra, Assistant Director,
Integrated Research and Action for
Development, CoE - Urban Development
and Climate Change, Ministry of Urban
Development cites that there is the need to
include service level bench marks which are
now used very extensively in describing cities.
“The Ministry of Urban Development has
well de�ned Service Level Benchmarks (SLBs)
which are objectively veri�ed indicators to
measure the resilience of city as well. The
indicators should cover the prescribed SLBs
and smart city plans should include a road
map of how SLBs can be achieved by each
city.”
The Road to a Smart & Resilient City…
However a whole lot depends on how
muchthecityplannerswillbeabletobuildand
integrate climate and city growth scenarios in
urban planning. Smart cities can be resilient
if the climate and economic uncertainties are
GK Bhat
Chairman – TARU
Voice of the IT Industry
taken into account. This year’s droughts as
well as recurrent urban �oods in many cities
indicate that we need to account for these
uncertainties while planning our water and
energy systems for the cities. “Resilience has
geo-physical, ecological, social and economic
dimensions. It is necessary to integrate these
factors in smart city planning. We need to
be resource ef�cient, reduce wastage and
develop circular economy across scales to
deal with challenges of climate, ecology and
economy,” Bhat says.
GIS based city mapping is an important
indicator for climate resilient infrastructure
and be included in the planning framework,
according to Magotra. GIS offers decision-
Dr AS Prasad
General Manager- Product Management
and Marketing at Emerson Network Power,
India
“While the Smart Cities mission and
Mobility Technologies are slowly gaining
traction, we still have a long way to go when
it comes to offering quality bandwidth and
good network infrastructure. The current
Average Revenue Per User (ARPU) is not
very promising and if we are to see a marked
improvement in this �gure, then we will have
to undertake high-end upgradation of our
network infrastructure to make connectivity
a reality, only then will it impact the digital
economy in a big way. We see Emerson
Network Power participating in a big way
in the Smart Cities Mission with our wide
variety of solutions and products which can
help in enhancing critical infrastructure to
maximize ef�ciency of not only organizations
but also government agencies thus helping the
vision of Digital India and smart cities.”
Vishwanath Kulkarni
Director of Sales, Physical Access Control,
India and SAARC - HID Global
“With a more connected environment
comes security risks. Organizations are
realizing that one of the best ways to manage
security is with an identity management
solution, which offers mobile support, and
two-factor authentication. From a HID
Global perspective with respect to enterprises,
organizations will get the best user experience,
and security, by investing in ActivID Tap
Authentication, which offers two-factor
authentication. A recent study found that
two-factor authentication was used by many
of the respondent’s respective organizations.
44 percent of the respondents also said that
they require their customers to use two-factor
authentication for accessing services from
their mobile devices. Securing employee, as
well as customer access, is crucial since these
points of access can be targeted, and used, to
access enterprise resources.”
making system for city authorities and
citizens to map and update the status of
natural and manmade infrastructure.
Magotra further points it out that
Critical service mapping is another essential
component considering
worst scenarios (as was found in
Srinagar and Vishakhapatnam where critical
infrastructure collapsed and it took several
days to start functioning back to normal).
“Contingency plans are important attribute
of resilience and such plans should be
salient feature for smart city plan. This
should be prioritized on the basis of the
climate vulnerability of each city,” he
concludes.

Rajesh Maurya
Regional Director, India & SAARC -
Fortinet
“Smart city technologies like IoT and data
analytics are expected to drive innovative
business ideas in the future. But the new wave
of smart city services and technologies are also
expected to create new security vulnerabilities.
One constant in smart city deployments, it
is that more data will be generated, processed
and stored. Connected devices will generate
huge data repositories. Businesses that adopt
big data systems will see an even larger
data deluge. Unfortunately, such data will
also become attractive targets for corporate
hackers. To protect huge amounts of data with
large in�ows and out�ows, the bandwidth
capabilities of security appliances will come to
the fore. And when dealing with data analytics,
it often isn’t just a single data set, but multiple
repositories of data that may be combined
and analyzed together by different groups of
people.”
Bijoe George
Head, Brand Advertising and Digital
Marketing - Cisco
“While there is a tendency to focus the
entire discussion about smart cities around
technologylikesensors,cameras,andsoftware,
these are important only because they allow
for faster and better use of data to manage
scarce resources and improve execution. What
was once a visionary notion is now the new
normal - Information and Communications
technology (ICT) is as essential as the water,
air and electricity.
Smart cities will establish radically new
standards to ensure the effective use of
technology to deliver services and manage
complex civic problems. Cities will have to
rely on true Public-Private Partnerships (PPP)
to build and operate both physical and digital
infrastructure, especially given continually
tightening civic budgets and enormous
infrastructural requirements.”
Meetul Patel
General Manager, Marketing and Operations - Microsoft India
“The platforms on which citizen services will be delivered must be secure and be able to
withstand cyber attacks and protect citizen privacy. And it will be critical to build services and
platforms that can cost-effectively and rapidly scale to be leveraged across India so that we can
expand from 100 cities to all in a generation.
Microsoft has helped cities across the world become more ef�cient and improve the lives
of its citizens. Microsoft CityNext is a citizen-�rst program that helps create smarter cities
that cost-effectively meet citizens expectations on services from their civic institutions. We
have identi�ed more than 40 solution areas across eight domains that help address the vast
majority of the challenges cities face today and have worked with our partners across the world
to help cities transform though the latest technologies. And, our local partners and Azure
cloud datacenters in India position us to help serve the great ambition of Smart Cities in this
country.”
Sandeep Aurora
Director, Marketing & Market Development – Intel South Asia
“Experts predict the world’s urban population will double by 2050 – which means we’re
adding the equivalent of seven cities the size of New Delhi to the planet every single year.
In India, the urban population is currently 31% of the total population and it contributes
over 60% of India’s GDP. It is projected that urban India will contribute nearly 75% of the
national GDP in the next 15 years. Cities are therefore being referred to as the engines of
economic growth. There is a crying need for the cities to get smarter to handle this large-scale
urbanization and �nding new ways to manage complexity, increase ef�ciency, reduce expenses,
and improve quality of life.
Smart cities have the potential of becoming fertile grounds for innovation and the creation
of new localized, smart products and services.. Increasing demand for everything from reliable
energy to improved air quality and traf�c �ows will require innovation in these Smart Cities.
Intel provides building blocks for IoT solutions that address these changing needs.”
Suchita Vishnoi
Director - Marketing (India & SAARC) -
Trend Micro
“Considering the prospects of socio
economic development the urban areas of
India have to offer, migrating to those cities
are today identical to opportunities and
prosperity for millions of people around
the world. Consequently, urban areas are
over�lled along with the associated natural
population growth, local and national policies
and environmental changes and this trend will
continue. Urbanization has its own pros and
cons, while the pros are known to all, if we
have to focus on the cons, swift urbanization
adds to the stress of the resource base, adds
to the swelling demand for energy, water and
sanitationalongwithpublicservices,education
and healthcare. This establishes the fact that
the social, economic and environmental issues
are tightly interconnected. Moreover, urban
areas greatly contribute to environmental
degradation on local, regional and global
scales.”
COVER STORY

E magazine May issue

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