product specification process 1.Set Target Specifications 2.Refine Specifications 3.Reflect on Results concept generation process 1. Clarify the Problem 2. External Search 3. Internal Search 4. Systematic Exploration 5. Reflect on the solutions

1. Product specification process
AND
concept generation process

2. Product Specification
Process
2

3. Product Specification Process
2.
Refine
Specifications
1.
Set Target
Specifications
3.
Reflect on
Results
3
•Based on customer needs •Feasibility testing •For continuous improvement

4. KHALIDA BROHI
•Belonging to Balochistan province of Pakistan, Khalida
has lived her life surrounded by beautiful balochi tradition.
•But apart from the beauty, she has also witnessed the
harshness of cultural restrictions on rural women and
domestic violence on them.
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5. 1. Set Target Specifications
 Based on customer needs
Khalida Brohi wanted to
help those rural women
by educating and
empowering them
economically so, she
initiated a project in 2017
named The Chai Spot; a
café.
EXPLANATION
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6. 2. Refine Specifications
 Feasibility testing
she has opened her first
café in Arizona, when it
become successful there
then she decided to
open another branch,
recently she has
launched her second
café in NYC.
• At the chai spot, a one
can have chai, henna
and can purchase
handmade products.
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Khalida Brohi with her husband David Barron

7. 3. Reflect on Results
 For continuous
improvement.
• she’s still supporting
and focusing on the
expansion plan.
• This project has done a
lot for rural women in
Pakistan, due to this
she has recognized on
international level as
well and achieved
many awards.
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Twice been
named
among
Forbes’ 30
Under 30 for
Social
Entrepreneu
rship.
Woman of
impact
award by The
Nation’s 100
Women Who
Matter in
Pakistan.
Khalida Brohi with Former President Bill Clinton, in 2013.

8. concept generation
process
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9. concept generation process
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10. EXPLANATION
1. Clarify the Problem
 Understand Problem
Khalida brohi knew from the early stage of her life
that something is wrong and she has to take action
against domestic violence on rural women. She
wanted to empower them.
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11. 2. External Search
 Interview lead users
To initiate this idea, she has talked to many café owners,
contacted to many NGOs to get the insight how this project
can help to rural women of Pakistan.
• 50% of profits go towards supporting women in Pakistan.
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12. 3. Internal Search
 Trade ideas in a
group
David Barron, her
husband; is also
entrepreneur and
founder of this
project.
• Together they
decided to initiate
this project.
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David Barron; founder and Khalida brohhi; co-founder

13. 4. Systematic Exploration
 Done in an organized way according to fixed plan.
 Use different methods, tables and models for this.
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This model has been taken from official website.

14. 5. Reflect on the solutions
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Next goal->Wanted to change the
lives of 1m women in next 10 years

15. BRIEF NOTE
 The Chai Spot is a cause-driven initiative.
 They are focused on providing opportunities to
women in Pakistan to use their skills for income
generation for themselves and for their families.
 This not only boosts their confidence but gives
them a respectful and dignified position in the
household.
 The Chai Spot offers each customer a beautiful
handmade home goods produced by women from
different villages of Pakistan. People can buy
these goods to support them.
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16. REFRENCE
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17. Thank you!For your attention
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