Deck presentation for Crafted & Curated

1. C R A F T E D
&
C U R A T E D
S E A T T L E , W A

2. C R A F T E D & C U R A T E D I S T H E F I R S T
S O C I A L N E T W O R K I N G S I T E A N D
C O M M U N I T Y F O R S M A L L B U S I N E S S E S

3. T H E R E A S O N A N D T H E I D E A
Growing up, my father owned a record co-op with some of his buddies. because of this, I
grew up around a small business mindset and saw first hand the difficulties of owning
one. The hardest part for him was being able to continue to have the best inventory for his
customers. The internet wasn’t as sophisticated as it is today, so he simply had to post
ads in the local newspaper and hope he could connect with someone who could sell him new
records and merchandise.
fast forward to today, as a owner of a small leatherworks brand, i was spending so much
time searching for local shops to sell my products to. it took much longer than expected
since most small businesses don’t have a huge ranking in google search. i was having the
same difficulties my dad had 15+ years ago. as a result, i gave up on the search and
started crafted & curated. It is a tool that will help small time designers like myself
easily find and connect with local shops who are looking for new brands/products for
their brick and mortar stores.
along with brands, it will also empower shop owners themselves to network with people
like me. They will be able to see photos of my products on my crafted & curated profile. if
they like my products and my brand, they will be able to see where we are located, and
most importantly, they will have the ability to message me directly via the site instead
of communicating through missed emails and days of phone tag.
the internet has grown to be a powerful resource and it’s time it becomes a resource for
small businesses across america.

4. S I T E D E S I G N
the website has been built with the expectation of future add-
ons. I have kept the site clean, simple, and to the point. i will
be building, from the ground up, pages and tools that members
want and need. this will include an online shop, interviews,
and helpful articles written by successful small businesses.
once membership grows, these ideas will be launched. members
are urged to contact us with any ideas they would like to see
implemented into the site.
Since crafted & Curated was created to strengthen small
businesses and communities, we will be adding a section of the
site that will be dedicated to highlighting local charities,
pet shelters, organizations, and programs.

5. P R O F I L E T Y P E S
the site has two different types of profiles:
stockist - a retail or online shop owner who is in the
business of stocking other brand’s merchandise and selling
it to a specific type of customer
maker - a brand owner or crafter who creates and
produces their own specially designed merchandise

6. T H I S I S A L O O K A T M Y “ M A K E R ” P R O F I L E . I T
F E A T U R E S M Y P R O D U C T S , A N Y E V E N T S I M I G H T B E
A T T E N D I N G , A L L O W S F O R F R I E N D S T O B E A D D E D , A N D
A C T I V I T Y U P D A T E S S U C H A S : N E W P R O D U C T S ,
C U R R E N T S A L E S , N E W S T O C K I S T S L O C A T I O N S , E T C .

7. T H I S I S A L O O K A T A S A M P L E “ S T O C K I S T " P R O F I L E . I T
H A S T H E S A M E C A P A B I L I T I E S A S A M A K E R P R O F I L E
( E V E N T S , F R I E N D S , M E S S A G E S , E T C . ) T H E S H O P O W N E R W I L L
B E A B L E T O A D D P H O T O S O F W H A T T H E I R S T O R E L O O K S
L I K E , T H E I R C U R R E N T L I N E - U P O F P R O D U C T S , A N D P O S T
A N Y N E W S O R S A L E S T H E I R A C T I V I T Y F E E D .

8. T H R O U G H T H E U S E O F A L O C A T I O N S P A G E A N D P R O F I L E
T A G S , M E M B E R S W I L L B E A B L E T O N A R R O W D O W N
P R O F I L E S T O E X A C T L Y W H A T T H E Y ’ R E L O O K I N G F O R .
T H I S S H O P ’ S T A G S A R E M E N S W E A R , L E A T H E R
A C C E S S O R I E S , A N D D E N I M . O N C E T A G S A R E C L I C K E D ,
I T B R I N G S Y O U T O A R E S U L T S P A G E .

9. T H E R E S U L T S P A G E L O O K S L I K E T H I S O N E . I T
I N C L U D E S T H E S H O P ’ S P R O F I L E , B U T A L S O P R O F I L E S
M A T C H I N G T H E ‘ M E N S W E A R ’ C R I T E R I A . S I N C E M Y
B R A N D I S G E A R E D T O W A R D S M E N ’ S A C C E S S O R I E S , I
H A V E M E N S W E A R I N M Y P R O F I L E T A G S ( W H I C H I S
W H Y I S H O W U P . ) A T T H I S P O I N T T H E S T O C K I S T C A N
A D D M E A S A F R I E N D O R S E N D M E A P R I V A T E
M E S S A G E .

10. G O A L S A N D G R O W T H
to help the site grow and get the word out, i will be
spending time creating social network profiles. I have seen
the important of being available to answer questions and
speak to the intentions of the site.
i plan on using targeted advertising with facebook and
also reaching out to popular blogs and websites.

11. W H Y I N E E D Y O U R H E L P
THE COST OF THE SITE WAS A COUPLE THOUSAND DOLLARS THAT I
TOOK OUT OF SAVINGS. AS A 21 YEAR OLD, I AM NOT ELIGIBLE FOR
LARGE LOANS. WITH YOUR HELP, CRAFTED & CURATED CAN GROW
INTO A TRULY AMAZING NETWORK AND TOOL.
the site has yet to be properly marketed and branded. since
there are so many ideas that i hope to add onto the site, i
will need to hire a web designer for future site re-design
and structure changes.
estimated costs:$8,000-10,000.

12. C R E A T I O N O F A M O B I L E A P P L I C A T I O N
MY GOAL WITHIN THE NEXT YEAR IS TO CREATE A STREAMLINED,
USER FRIENDLY MOBILE APPLICATION. THIS, HOWEVER, COSTS
THOUSANDS OF MORE DOLLARS THAN I CAN COVER BY MYSELF. WITH
THE ADDITION OF A MOBILE APP., i WILL BE ABLE TO ADD EVEN MORE
TOOLS THAT WON’T NECESSARILY BE AS USEFUL ON A DESKTOP
THEME. AN EXAMPLE OF THIS INCLUDES A ‘FIND A BUSINESS’ OPTION
THAT CAN HELP FIND A local, small business SHOP NEAR YOU.
simply by going into the app and entering your location.
estimated cost for mobile application creation:
$5,000-7,000.

13. crafted & curated is a project that i have put my heart
into with hopes that good things come of it
i appreciate and thank you for your time
Please feel free to contact me with any questions
vanny@craftedcurated.com