Hành vi online của người dùng internet ở Việt Nam

1. HÀNH VI ONLINE CỦA NGƯỜI DÙNG INTERNET VIỆT NAM

2. TÓM GỌN PHƯƠNG PHÁP KHẢO SÁT
Tạo form khảo sát 1000 ứng viên
 Khảo sát các đối tượng: Học sinh, sinh viên, nv IT, nv văn phòng, nội trợ,
người lđ tay chân, doanh nhân, người thất nghiệp và các thành khác (ngoài
ý muốn của cuộc khảo sát, do không có sẵn bộ dữ liệu)
 Bảng khảo sát được lập bằng google drive, hình thức là đặt câu hỏi và có
gợi ý trả lời
Tham khảo báo cáo của các agency nước ngoài
 Tham khảo tài liệu trên các web: comscore.com, digitalinasia.com ,
syndacast.com, visual.ly
 Phân tích lại để kiểm tra bằng các website đánh giá: similarweb.com,
socialbakers.com, fanpagekarma.com
Khảo sát 1000 ứng viên Tham khảo tài liệu nước ngoài

3. KHẢO SÁT 1000 ỨNG VIÊN

4. Form khảo sát
https://docs.google.com/a/eforce.com.vn/forms/d/1pAHOzAT9zhOyK45Vtv6YFkcghfMR9qSaJp3QGEjYsKo/viewform

5. Kết quả thu được

6. Kết quả thu được

7. NGHIÊN CỨU TÀI LIỆU NƯỚC NGOÀI

8. Tổng quan VN
Hành vi người dùng
Tổng quan internet
Tóm tắt
Nội dung
Hướng truy cập

9. Tổng quan Việt Nam

10. Vietnam has..
• the 14th biggest population in the world
• the 63th fastest growing economy
• the 17th highest number of Internet users
• the 5th highest Internet penetration (35.6%) in South East Asia
• the 8th highest number of mobile phone subscribers in the world
Total population grown from 76.3m in 1999 to 85.8m in 2009 = +12.5%.
There has also been a significant migration from rural to urban areas.
+11.8
%
+13.2
%
0
20
40
60
80
Female Male
1999
2009
+40.7
%
+ 3.7%
0
20
40
60
80
Urban Rural
1999
2009
Source: Government Statistics Office of Vietnam - Census Date: 1 Apr 2009

11. Vietnam has..
Vietnam’s population is excitingly young
Latest population estimates (July 2013) show 92.477m, comprising 46.272m females and
46.205m males
0
20
40
60
80
100
% of total population
25%
20%
17%
15%
17%
6% 65+
45-64
35-44
25-34
15-24
0-14
Vietnam’s median age is currently 28.7 years
Source: CIA website July 2013

12. Shift in Media
124
84
39
16 16
FTA TV
Internet
Newspapers
Magazines
Radio
2012 2013
Between 2010 and 2013 the daily average time spend on watching TV has decreased
(from 134min to 135min), while the average time spend on the Internet has increased
(from 74min to 128min).
Source: 3D 2013 (2,970) and 3D 2012 (3,010) urban adults aged 15-45
135
128
46
48
49

13. Tổng quan Internert tại Việt Nam

14. Internet Usage Penetration of Vietnam population
3.8
7.7
12.9
17.7
22.0
24.4
26.6
31.1 35.1
0
5
10
15
20
25
30
35
40
2003
Dec
2004
Dec
2005
Dec
2006
Dec
2007
Dec
2008
Dec
2009
Dec
2010
Dec
2011
Dec
% of population
Yr End
Totals
No. of Users % YoY
growth
2003 3,098,007
2004 6,345,049 +105%
2005 10,710,980 + 69%
2006 14,683,783 + 37%
2007 18,551,409 + 26%
2008 20,834,401 + 12%
2009 22,779,887 + 9%
2010 26,784,035 +18%
2011 30,552,417 +14%
November 2012: 31,304,211 users =
35.6% penetration (+2.6% YoY)
Source: VNNIC for Nov 2012

15. Profile of urban Internet users age 15-45
16
22
20
25
19
20
16
14
29
19
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Urban Popn Internet Users
35-45
30-34
25-29
20-24
15-19
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
27%
37%
24%
10%
2%
SEC of Internet users
(Index compared to total urban popn.)
A (123)
B (112)
C (98)
D (59)
E (51)
30%
31%
25%
8%
6%
Occupation of Internet users
Student
Employed -
professional/office
Employed - other
Housewife
Average age: 29.1 26.7

16. Profile of urban Internet users by age and gender
0
20
40
60
80
100
Age 15-24 Age 25-34 Age 35-45
51 49 49
49 51 51
Male Female
51%
49%
Gender of Internet users
Male Female
Gender profile of internet users per age group
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
%

17. Internet penetration by city and age
(accessed last 3 months)
%
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
84
58 58
70
52
59
94
79
85
92
81 79
88
54 53
70
47
72
65
38
28
42
24
30
0
20
40
60
80
100
Hanoi HCMC Da nang Nha trang Can tho Hai phong
Total Age 15-24 Age 25-34 Age 35-45

18. Average time and frequency spent online by age
61
70
72
70
16
13
14
14
18
12
9
11
3
4
4
4
2
1
1
1
0 20 40 60 80 100
35-45
25-34
15-24
All 15-45
Everyday 4-6 days a week
2-3 days a week Once a week
Less often
Frequency use Internet
135
141
114
123
130
115
0
20
40
60
80
100
120
140
160
Age 15-24 Age 25-34 Age 35+
Male Female
Minutes per average day
Internet usage continues to increase, with an average of 97 minutes a day in 2008, to 129 minutes a day in
2010, and 133 minutes a day in 2012, and a bit down to 129 minutes a day in 2013
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months

19. When & where access Internet
15
19
16 18
29
40
3 1
24
0
5
10
15
20
25
30
35
40
45
When usually use internet
86
38
17 15 13
9 9
3 4 1 2
85
14 17
7
14
8 11
4 3 1 4
0
10
20
30
40
50
60
70
80
90
100
Weekdays
Weekends
% of Internet users accessing ‘At home’ has grown to 85% from 74% in 2010, 56% in 2008 and 25% in 2006.
A gradually decrease in percentage of accessing the Internet at ‘Internet shop/café’ (17% in 2013, 21% in 2010,
35% in 2008 and 65% 2006)
%
%
Where access the internet
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months

20. Hành vi người dùng

21. Online activities Age 15-24
59 57
45
39 35 35
28 28 25
18 18 18 16 16 15 14 12 11
29
22
28
27
28 28
27 31
28
18
28
20 26 25 30
15 24
15
6
4
10
11
9 12
13 10
14
10
14
17
16
10
17
9
18
10
6
17 17
23 28 25
32 31 33
54
40 45 42
49
38
62
46
64
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Frequently Sometimes Rarely Never
Source: 3D 2013 Base: 771 adults aged 15-24 who used internet in last 3 months

22. 50 46 43 42 41 40
23 21 19 16 16 16 15 14 14 12 12 11
24 29
25 24 22
31
20 20 20 23
36 31 29
21 26 29
10
23
14
6
10
6 11
6
8
16 16
11 16
11
14
14
16
15 14
5
12
10
20 15
26 23
31
21
41 43
50
46
37 39 42
48 45 45
73
53
70
0
10
20
30
40
50
60
70
80
90
100
Frequently Sometimes Rarely Never
Source: 3D 2013 Base: 651 adults aged 25-34 who used internet in last 3 months
Online activities Age 25-34

23. 45 41 41 37
31
21 21 19 18 16 16 12 12 12 9 8 5 5 3
16 21 24
17
22
13 16 17 20
15 18
16 14 14 25
21
17 18
9
8 9 6
8 11
7
10 12 12
13 12
11 15 12
12
8
11 12
10
31 29 29
37 37
59
53 52 50
56 54
61 59 62
54
63 67 65
78
0
10
20
30
40
50
60
70
80
90
100
Frequently Sometimes Rarely Never
Source: 3D 2013 Base: 390 adults aged 35-45 who used internet in last 3 months
Online activities Age 35-45

24. Hướng truy cập

25. Most popular Web Searches
Rank Top Searches, last 30 days Rising Searches, last 30 days
1 Facebook Gui cho anh (+300%)
2 Phim (movies) Phuong my chi (+150%)
3 Nhac (music) Patch fifa 2.0 (+120%)
4 Bao (newspapers) Vietnam airlines (+80%)
5 Tin (news) Livescore (+70%)
6 Game Phimdem.com (+60%)
7 Truyen (stories) Thoi tiet (+60%)
8 Youtube Diem chuan (+50%)
9 Google Ioe (+50%)
10 Zing (social network) Thegioididong (+50%)
Source: Google Insights for Search as at 4 September 2013

26. Leading websites in Vietnam – Sep 2013
1 Google.com.vn (1)
2 Facebook.com (2)
3 Google.com (3)
4 Youtube.com (4)
5 Zing.vn (5)
6 Vnexpress.net (6)
7 Cococ.com (…)
8 24h.com.vn (7)
9 Yahoo.com (8)
10 Dantri.com.vn (9)
11 Blogspot.com (11)
12 Haivl.com (14)
13 Vatgia.com (13)
14 Kenh14.vn (12)
15 Qtrax.com (…)
16 Ngoisao.net (16)
17 Giaoduc.net.vn (15)
18 Soha.vn (19)
19 Vov.vn (…)
20 Tinhte.vn (…)
Source: Alexa 04/09/2013
Based on the last month’s average daily traffic (previous month’s ranking in brackets)

27. Social Network sites had 14.5mil unique users in the last month
Rank Site Unique visitors (000) Reach
1
Facebook.com 12,150 72.4%
2
ZingMe 6,160 36.7%
3
Kenhsinhvien.net 2,242 13.4%
4
Diendanbaclieu.net 2,066 12.3%
5
Tuyensinh247.com 1,758 10.5%
According to ComScore, social networks have 14,589,000 ‘unique visitors’. This
should not be confused with ‘members’!
Source: Comscore 2013 based on July

28. Leading Brands on Facebook (based on last month)
Rank Name Local Fans
1 Zing mp3 1.066.205
2 ChonMua 866.397
3 Eway.vn 859.764
4 Lazada Vietnam 600.332
5 MegaStar Cineplex Vietnam 471.137
6 Samsung Mobile Vietnam 424.263
7 Axe Vietnam 399.338
8 Heineken 395.404
9 Kinh doanh truc tuyen 387.709
10 Appstore.vn 365.891
Source: Socialbakers 30/08/2013

29. Most popular Facebook pages (based on last month)
Rank Page Local Fans
1
Facebook for Every Phone 10.811.342
2
Qua Tang Cuoc Song 2.244.804
3
Goc Thu Gian 2.237.953
4
Vo Hoai Linh 1.557.491
5
Cuoi Vo Bung 1.310.010
6
Nhat Ky 1.181.257
7
Hoc Nhung Nguoi Thich Doc Tin 24h 1.114.051
8
Hoc Tieng Anh Mien Phi 1.107.357
9
Zing mp3 1.066.205
10
Hay Noi Nhung Loi Yeu Thuong 1.047.725
Source: Socialbakers 30/08/2013

30. Thank you