The true power of social

Reveal: the true power of social for e-commerce Vanina Delobelle, Ph.D. March 2011

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Vanina Delobelle ,[object Object]

Vanina Delobelle She buys online , she browses, she dreams, she creates lists, she reads about products, she reviews.

Vanina Delobelle She happened to participate to some auctions on her mobile. She also checks her messages and goes to Facebook via her mobile. She also plays Angry bird occasionally.

Vanina Delobelle She sometimes buys for her husband too.

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Vanina Delobelle Generic data Tastes ,[object Object],[object Object],[object Object],[object Object],Purchases data Habits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Browsing data Aspirations ,[object Object],[object Object],[object Object],[object Object]

Vanina Delobelle By following and recording all the activities from Marinda, she becomes less mysterious and the brand can draw her Shopper DNA map.

Vanina Delobelle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We learn what she likes, what she is interested in and who she is. We learn what she likes but that she never buys on this site or simply has never bought. Actions: Coupons about deals and promotions, samples, participate to auctions Actions: Special groups giving access to special sales. Get the customer informed about the next coming collection for a brand she likes already and that she advocates.. Actions: Site recommendations across the browsing experience. We learn what she does and what she actually purchases for.

Vanina Delobelle Create entertainment Offer her fun during the entire experience.

Vanina Delobelle ,[object Object],[object Object]

Vanina Delobelle Create dreams Get her to dream about the product she likes and how she would feel having it.

Vanina Delobelle Create discovery Let her find products that she does not even know you do carry.

For more conversations… www.vaninadelobelle.com twitter.com/vaninadelobelle

The true power of social

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