"Communicating Better with Your Members Using Social Media" US Youth Soccer Presentation
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"Communicating Better with Your Members Using Social Media" US Youth Soccer Presentation
- 2. tell stories ask questions Questions Mr. Steve Reads Flickr image uploaded by Oberazzi Flickr image uploaded by ManchesterLibrary Shared under Creative Commons Shared under Creative Commons Attribution-NonCommercial-Share Alike 2.0 Generic Attribution-Share Alike 2.0 Generic License License
- 3. Who is this guy? Why should I care what he says?
- 4. Northville “United” 1980 (Michigan)
- 6. …that you didn’t have before? http://www.flickr.com/photos/bwjones/4227870410/ http://www.flickr.com/photos/27132029@N06/3480496238/ http://www.flickr.com/photos/reid-bee/6823026541/
- 7. The biggest risk? ROI. http://www.flickr.com/photos/christian_johannesen/373288055 http://www.flickr.com/photos/4yas/3773768531 http://www.flickr.com/photos/soumit/77705063/
- 8. You can measure everything… Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
- 9. You can measure everything… Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
- 10. How do we get started? http://www.flickr.com/photos/npobre/2601582256/
- 11. Many of you are already well on your way http://www.flickr.com/photos/thegaffneys/396745383
- 15. But how do we know for sure?
- 18. Community Content Conversation Conversion Successful social media programs involve all four of these The Crowd Kiss Old Newspaper Conversation, NYC, 1970 Pele Sorg Flickr image uploaded by hipposrunsuperfast.com Flickr image uploaded by ShironenoEuro[busy] Flickr image uploaded by eye2eye Flickr image uploaded by CJ Sorg Shared under Creative Commons Shared under Creative Commons Shared under Creative Commons Shared under Creative Commons Attribution 2.0 Generic Attribution 2.0 Generic Attribution-NoDerivs2.0 Generic Attribution-ShareAlike2.0 Generic License License License License
- 19. (notice I didn’t say “audience”) • • • • • • • http://www.flickr.com/photos/niallkennedy/40727794/
- 20. • • • • • • Old Newspaper Flickr image uploaded by ShironenoEuro[busy] Shared under Creative Commons Attribution 2.0 Generic License
- 21. • • • • • • (did I mention schedule changes?) Conversation, NYC, 1970 Flickr image uploaded by eye2eye Shared under Creative Commons Attribution-NoDerivs2.0 Generic License
- 22. What are your desired outcomes? • • • • ?? Pele Sorg Flickr image uploaded by CJ Sorg Shared under Creative Commons Attribution-ShareAlike2.0 Generic License
- 24. If you build it… and promote the HELL out of it… and KEEP promoting the hell out of it… they might come… Once or twice…
- 25. (hope I don’t get in trouble, or get someone in trouble, with this example…)
- 26. Here’s another way to categorize all of the tools that are available to you • • • • • • •
- 36. Despite all this talk about social media, the most effective tool for reaching, engaging and motivating your community is still EMAIL.! @ And let’s face it, the phone (not texting, but dialing) is still the least common denominator.
- 37. THANK YOU.!
Hinweis der Redaktion
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.