1. Effective Link Building Starting at 10:30am PDT Chat with follow webinar attendees: http://bit.ly/seomozchat Ask questions using the Questions functionality to the right. Technical problems or feedback on the webinar: Please email team@seomoz.org

2. Effective Link Building Justin Briggs, SEO Consultant, Distilled @JustinRBriggs June 2011; PRO Webinar

3. See all videos: http://www.distilled.net/store/boston2011/ Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

4. Sociable Geek Internet Culture Sales Experience Creativity Ingenuity Analytical Skills Technical Skills Hustle What Makes An Effective Link Builder See full post: http://www.seomoz.org/blog/what-makes-an-effective-link-builder Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

5. Stop getting links, and start earning them? meh.

6. A link builder can dominate large brands by simply outworking them.

7. How do I compete? Competition National brands Large marketing budgets Free resources Thousands of linking domains Things may come to those who wait, but only the things left by those who hustle. - Abraham Lincoln Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel Client Unknown brand One in-house marketer Ecommerce, no content < 100 linking domains No blog No social media

8. Systematic Hustle

9. What do you need? What might be done? #3 Brainstorm Approaches #2 Competitive Analysis In Theory #1 Backlink & Competitive Research #4 Actionable Ideas Real World http://www.seomoz.org/blog/guide-to-competitive-backlink-analysis Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

10. Hustle For Links

11. Do what it takes Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

12. 6 Months before, I told a coworker: “I’m getting links on these pages”

13. Site wasn’t “good enough” Spent six months building out blog, content, and social media.

14. Figure out what they link to. Now BUILD IT! Nice, email. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

15. Does this work? PA 48, DA 80 PA 48, DA 62 Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

16. Get your content out StumbleUpon posted content to their Facebook and Twitter http://www.stumbleupon.com/ads/ Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

17. Throwing mud at a wall is NOT a link building strategy.

18. You need stellar, targeted content.

19. But sometimes content fails. And it’s embarrassing.

20. Even if you failed, you still need links.

21. So JFDI.

22. Recover Failed Infographic http://www.seomoz.org/blog/how-to-build-links-with-infographics Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel Skip the social, do manual outreach. Incentivize the embed. Guest post: The embed is the post. Chop up the image and repurpose. Additional research and write great post.

23. Creative Contact Mining Just a Stanford blog with guest posts… There is no contact information. Fail. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

24. Take the time to find the email This will give you their email. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

25. The first infographic I created was picked up by a BIG site, but they messed it up.

26. I hunted for nearly two hours to find their personal email address. “You can’t outsource giving a shit.” - Tom Critchlow

27. They’re now the first person I email when I’m promoting content.

28. They get me a lot of links.

29. Link Giver Psychology

30. By initiating a low risk relationship, you increase the success of your link request.

31. Incremental Commitment

32. Blogging Contest Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel Make easy to enter (no link requirement). Gave them email address. They emailed in their post. Reply with link request.

33. Getting the Link 85% placed the link! Hi <Their Name> Thanks for your entry. I will pass it on to the judges. Would you mind please placing the following code at the top or bottom of the post to let people know it’s an entry in the contest? This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a> being hosted by <a href="http://site.com">Brand</a>. Thanks! <Your Name> I tested multiple templates. This one won. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

34. Be Creative Yes, seriously. I got a link like this. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

35. So do you think <removed> would help you survive against zombies? Even if not, I think it'd be epic to bust out in Spanish like Stewie on Family Guy while blowing the head off a zombie with a shotgun. I saw on your Twitter that you like <removed>. If you'd be up for checking out our <removed> and reviewing how they can help you survive a zombie apocalypse, I'd love to send one out to you for free. You can pick from <removed>, but I'll leave that up to you. An no, there is no special catch. I just think your blog is funny, and I can send out <removed> for review. And, well, I love zombies. :) Let me know what you think about the review / post idea. Thanks! Justin Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

36. Best Alternative to a Negotiated Agreement

37. No Can I have link? Yes Can I overcome reasons? Win! Yes No What else can I get? That’ll do. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

38. Improve Effectiveness

40. Number of outbound links

41. Position on page

42. TrustRank / PageRank

44. Compare to previous links

45. Value based off profile naturalness

46. Brand boosts link valueChat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

47. Lower quality, aggressively anchored links had value boosted by high value branded campaign.

48. Surprising Growth Rank Time Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

49. Use branded high value links to increase value of high leverage, lower value link building tactics.

50. Directories? Yes, still “You can’t outsource giving a shit.” - Tom Critchlow Protip: Consider this relative to my last tip. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel Check homepage cache date, eliminate stale sites. Check indexation of linked from page. Avoid high difference between mR and PR. Check listing order (newest, alphabetical, PR) Take the time to submit it right.

51. Ingenuity

52. Improve Prospecting with GCSE http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

53. Scale Prospecting with Scrapers http://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/ Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

54. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

55. Quickly Identifying Site Type http://www.distilled.net/excel-for-seo/ Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

56. Some of these aren’t very active today. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

57. Find Fresh Linkers Doesn’t give date search like normal. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

58. Put date parameter from regular search in linkfromdomain URL http://www.distilled.net/blog/seo/finding-fresh-linkers-quick-linkfromdomain-hack/ Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

59. http://www.distilled.net/blog/seo/how-to-build-agile-seo-tools-using-google-docs/ Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

60. Scale Outreach http://toutapp.com Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

61. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

62. Chat: http://bit.ly/seomozchat Twitter: #mozinar Questions? Use GoToWebinar panel

64. Blog: www.distilled.net

65. Email: justin.briggs@distilled.netDon’t miss MozCon, July 27-29, 2011 http://www.seomoz.org/mozcon