The Australian Government is investing $43 billion over 8 years in fibre, wireless and satellite broadband infrastructure as part of the National Broadband Network (NBN). There is strong evidence that the NBN will be a key enabler of many economic, social, technological and environmental developments (Bowles, 2011). This new digital economy will have an impact on all Australian businesses, including Not-for-Profits, and will require every Australian to improve their information and communication technology (ICT) skills. Participants will take away tools and processes to develop a digital strategy which will enable them to capitalise on the opportunities for Not-for-Profits being made possible through the NBN.

1. vanguardvisionsconsulting.com.au
Is your Not-for-Profit Business
NBN ready?
Allison Miller
Director & Principal Consultant

2. What is the NBN?

3. Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413
National Broadband Network
= NBN
• High speed internet
• Faster than we can imagine
• Changing the landscape -
• Not just with digital fibre
but with digital
opportunities
Key enabler for many economic, social, technological and
environmental developments (Bowles, 2011)

4. Super-fast internet
from 100 megabits
per second to a peak
speed of one gigabit
per second*
National Broadband Network = NBN
* NBN Co Ltd, 2010, Corporate Plan 2011-2013
speedtest.net

5. NBN explained
Video - http://www.youtube.com/watch?v=JU-zIEkGJps

6. Internet is already a game changer
Broken
Business
Models:
- Music
Industry,
publishing,
media
From Push
to Pull
From one to
many to
many to
many
New ways of
working:
-
Collaborative/Co
-optition
-
Open, personalise
d
- Give to get
(FB, TW, Gmail)
The new digital economy
will have an impact on all
Australian industries and
will require every
business, community
organisation and
government department
to be NBN-ready
(Bowles, 2011)

7. What does doing
business in a digital
economy look like?

8. Digital Presence:
• Website –
DIY, free/paid, self-hosted
• Social media -
Facebook, Twitter, YouTube, Go
ogle+ Pinterest etc
• Online Ads -
Google, Facebook, LinkedIn
• QR codes & Augmented
Reality - Aurasma
Getting your NFP business ready for the NBN
Image: QR-ing it Everywhere - Make up - http://www.flickr.com/photos/77018488@N03/7307320654/in/photostream - Aurasma - http://www.youtube.com/watch?v=GBKy-hSedg8

9. Digital Presence:
• Search Engine
Optimisation (SEO) -
Tags, Keywords, Meta-data
• Google Analytics
• Google Alerts
Getting your NFP business ready for the NBN
Image: 'Google Main Search' - http://www.flickr.com/photos/22127803@N02/5267464508

10. Digital Customer Support:
• Apps
• Real time support
• Google+ Hangouts & Skype
Getting your NFP business ready for the NBN
Image: Online Support - http://www.flickr.com/photos/77018488@N03/8143741907/

11. Image: 'Tada!' - http://www.flickr.com/photos/73282154@N08/6686839137 - Maker-Bot - Adelaide Mini-Maker Faire - http://www.flickr.com/photos/77018488@N03/8632015521
Digital Marketplace:
• Digitalisation of
products/services - 3D printing,
eBooks, iTunes
• Booking online - AusPost
Passports, Qld Hairdresser, Doctor’s
Surgery, Eventbrite
• Reminding customers – SMS
• Digital reporting – mobile device
forms, interactive PDFs, live electronic
signatures
Getting your NFP business ready for the NBN

12. Digital finance:
• Online stores /Payments-
eCommerce, PayPal, eBay
• Mobile phone payments –
CommBank’s Ka-ching, PayPal
Here
• Crowd sourcing finances –
KickStarters, micro-loans, peer-
to-peer lending
Getting your NFP business ready for the NBN
Image: PayPal - https://www.paypal.com/webapps/mpp/credit-card-reader

13. Digital Infrastructure:
• ‘Cloud’ storage - Software as a
service (SaaS), Dropbox, Evernote
• Mobile devices and BYODs
• Virtual servers and desktops
Getting your NFP business ready for the NBN
Image: 'What Type of Cloud?: Private, Public or+Hybrid?' - http://www.flickr.com/photos/26072489@N08/5332731617

14. Digital Infrastructure:
• Open source vs proprietary
• Interoperability
• Web accessibility
• User interface & experience
Getting your NFP business ready for the NBN
Image: 'Interopérabilité @ J&Bisc family' - http://www.flickr.com/photos/11445550@N00/2456767724

15. Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
Digital Policies/Legal considerations:
• HR
• ICT
• IP/Copyright/Creative
Commons
• Digital sovereignty
• Moral rights
• Spam
• Privacy
• Social media
Getting your NFP business ready for the NBN

16. Are you and/or your
staff/volunteers NBN
ready?

17. Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
In order for Australia to fully leverage the
economic, social and environmental benefits of
the NBN, every Australian will need to improve
their information and communication
technology (ICT) skills (Bowles, 2011)

18. Digital Workforce/Support:
• digital literacy
• HR policies
• tele-work
• micro-work
Getting your NFP business ready for the NBN
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668
“NBN-enabled telework may create 25,000 additional jobs in full-
time equivalent terms by 2020-21. Around 10,000 of these jobs will
be created in regional Australia”
NBN enabled telework: The economic and social impact on labour force participation, March 2013
http://apo.org.au/research/nbn-enabled-telework-economic-and-social-impact-labour-force-participation

19. Implementing and
evaluating for digital
success

20. Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
Develop an eBusiness Strategy/Action
Plan:
• Link to Business Plan/Strategic
Goals
• Input from stakeholders
• Communicate to stakeholders
• Resourcing
• Risk management
• Benchmarking - data analytics
• Monitoring and review triggers
• Evaluate
Develop a digital roadmap

21. Image: 'Gary Hamel: Open source is one of+the+greatest+management+innovations+of+the+21st+century' - http://www.flickr.com/photos/47691521@N07/4371000486
Supporting a culture of
innovation:
• PD
• Performance Plans
• Collaborative learning and
rewards
• Room to make mistakes and
test new ideas
• Workforce development plan
Develop a digital roadmap

22. What digital strategy will
you investigate further?

23. Want to know more?
Register for eUpdates: bit.ly/digitalcapability
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Facebook - facebook.com/digitalcapability
LinkedIn - bit.ly/DCLinkedIN
Google+ - bit.ly/DCGoogleplus
Pinterest - pinterest.com/vanguardvisions

24. vanguardvisionsconsulting.com.au
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25. vanguardvisionsconsulting.com.au
Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au