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Presented by Chris Bonney
   VP of Client Services
  Vanguard Technology
   What Is Social Networking?
   How Has It Affected The Association World?
   How Do You Know If It’s Right For You?
   How Should You Use It?
   Facebook: 90 million active users
   YouTube: 100 million videos
   Blog : Almost 200 million blogs
   Photo: 55% of active users have uploaded
   Wikipedia: 4 million articles
   RSS: 39% of active users subscribe
   Insider’s view
   Create transparency
   Open a dialogue
   Provide value
   Increase credibility
   Potential for viral marketing
   Open up new revenue streams
   Bring event experience online
   Increase site “stickiness”
   Map to strategy
   Pick the right partner
   Little by little
   Market it
   Commit to long term
   Unique ROI expectations
.ORG
   Membership-specific profile information , profile in
    one place
   Integrated with AMS
   Integrated with association website
   Resource sharing like documents, videos, and
    podcasts
   Blended communication with other org messaging
   Tracking of member activity
   No one has to sign up
   Non-dues revenue, sponsorship
   Map to organizational strategy
   Complement your existing marketing
    initiatives
   Sync with existing web projects
   Understand membership needs
   Understand membership tolerance
   Could it be a blended approach?
Designed with www.mindmeister.com
   Events
   Education
   File sharing
   Member networking
   Glossary of terms
   Testimonials
   Association-specific
   Strategically minded
   Integrate with AMS
   Modular
   Priced for your usage
   Sponsorship
   Web 2.0 is here to stay
   Your membership expects this type of
    interaction online
   There are many ways to address the
    opportunity, but it must complement your
    organizational strategy
   Can be a blended approach
   Must know what to look for in a product
   Chris Bonney
   VP of Client Services
   Vanguard Technology
    ◦ cbonney@vtcus.com
    ◦ 312-263-1322 x 505
    ◦ www.vtcus.com
   Ben and Jerry – Sage - http://www.flickr.com/people/misssage/
   Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/

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ISAE - Vanguard Technology Social Networking Presentation

  • 1. Presented by Chris Bonney VP of Client Services Vanguard Technology
  • 2. What Is Social Networking?  How Has It Affected The Association World?  How Do You Know If It’s Right For You?  How Should You Use It?
  • 3.
  • 4. Facebook: 90 million active users  YouTube: 100 million videos  Blog : Almost 200 million blogs  Photo: 55% of active users have uploaded  Wikipedia: 4 million articles  RSS: 39% of active users subscribe
  • 5.
  • 6. Insider’s view  Create transparency  Open a dialogue  Provide value  Increase credibility  Potential for viral marketing  Open up new revenue streams  Bring event experience online  Increase site “stickiness”
  • 7. Map to strategy  Pick the right partner  Little by little  Market it  Commit to long term  Unique ROI expectations
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Membership-specific profile information , profile in one place  Integrated with AMS  Integrated with association website  Resource sharing like documents, videos, and podcasts  Blended communication with other org messaging  Tracking of member activity  No one has to sign up  Non-dues revenue, sponsorship
  • 14. Map to organizational strategy  Complement your existing marketing initiatives  Sync with existing web projects  Understand membership needs  Understand membership tolerance  Could it be a blended approach?
  • 16.
  • 17. Events  Education  File sharing  Member networking  Glossary of terms  Testimonials
  • 18. Association-specific  Strategically minded  Integrate with AMS  Modular  Priced for your usage  Sponsorship
  • 19. Web 2.0 is here to stay  Your membership expects this type of interaction online  There are many ways to address the opportunity, but it must complement your organizational strategy  Can be a blended approach  Must know what to look for in a product
  • 20. Chris Bonney  VP of Client Services  Vanguard Technology ◦ cbonney@vtcus.com ◦ 312-263-1322 x 505 ◦ www.vtcus.com
  • 21. Ben and Jerry – Sage - http://www.flickr.com/people/misssage/  Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/