1. Curriculum
Vitae,
Gonneke
van
den
Kieboom
1
CV
Gonneke van den Kieboom
Kaya Lycaste 56
Santa Catharina, Curaçao
+599 9 5154011 / +31 6 47 18 49 40
gonneke@copyrightg.com
skype: gonneke-copyrightg
15 November 1965 - Curaçao
Strategic creative pragmatist with great appreciation for originality and
sincerity in the relationships that brands build with their target
audiences. Vision enthusiast, bridge builder, catalyst, and negotiator.
Experienced manager who motivates her teammates to bring the best of their
talents to the table, to achieve their common and collective aspirations.
Curaçaoan world citizen with an open mind to innovation and opportunities.
Omni mediaphile, innovation expert, driven by results. Pioneer with drive
for improvement.
More than 23 years of experience
é
company Creative Lab Curaçao
field various creative companies
position initiator, motivator
period November 2012 – present
responsibilities
§ Initiator of Creative Lab Concepts, including the Revive
Gomezplein crowd funding initiative
§ Creative Lab is the collective name for 18 independent
creative companies working together in 3 adjoining buildings
in Scharloo, Curaçao.
§ Initiator of this concept, bringing companies and creative
together, connector towards stakeholders such as the
Minister of Economic Development, Innovation Office Citi,
Octa Innovation Fund Brussels, spokesperson & responsible
for PR

2. Curriculum
Vitae,
Gonneke
van
den
Kieboom
2
é
company WOW! innovation, marketing & communication
field marketing communication
position managing director, owner
period November 2010 - present
responsibilities
§ Management of marketing communications consultancy firm
§ Management of complex marketing communication projects
§ Leading, inspiring, motivating teams of up to 12 people
§ Responsible for all projects, clients and office operations
§ Strategic advisor and creative concept developer
achievements
§ Among other things:
• InselAir – Pan Caribbean airline with 18 destinations,
brand management, rebranding and visual identity design,
long term marketing communication strategy
• Curaçao Airport Holding – brand consultant, rebranding
and visual identity design and communication strategy
• Jan Thiel Village – brand development, visual identity
strategy and development
• Department of Economic Development - launch of Cinex
• Department of General Affairs: consultant and moderator
vision development ‘Gobièrnu di Futuro’
• Baker Tilly Dutch Caribbean (accountants with offices on
various islands), the Law Firm of Van Eps, Kunneman &
Van Doorne, FKP (social housing developer), CHB(Central
Mortgage Bank) - advisor on change strategies, brand and
marketing communication strategies + campaigns
• Platform of Monuments Curaçao (cooperative of monument-
related organizations) - awareness strategy and brand
development
é
company copyrightG B.V. ‘innovating business’
field innovation consultancy
position managing director, owner
period January 2010 - present
responsibilities
§ Management of the consultancy firm
§ Development of business concepts
§ Advice on innovation and trends

3. Curriculum
Vitae,
Gonneke
van
den
Kieboom
3
achievements
§ ZsaZsa Sisters, fashion brand by Pet Holman, brand advisor
§ Chichi/Serena’s Art Factory – branding & business innovation
for the factory and the 42 painters – store development,
international rollout/franchising formulation of the brand
§ Market introduction of Creative Lab Curaçao
§ Media concept in negotiation for licensing to an
organization listed on the stock exchange
§ In development: “Spectacle BV – international art center in
downtown Willemstad, Curaçao
é
employer Kooyman BV
field retail
position strategic marketing manager
period May 2008 – 31 Dec 2009
responsibilities
§ Management of the Marketing Team (5 people)
§ Optimization of effectiveness and efficiency of Kooyman
Group marketing communications: Kooyman, FunMiles and
Kooyman Gifts & Garden on 4 islands – Aruba, Bonaire,
Curaçao and St. Maarten
§ Advisor to the Kooyman board and all Kooyman companies
§ Intensifying collaboration between the Marketing, Purchasing
and Sales departments
achievements
§ Reorganization of the Marketing Department
§ Establishing contracts for the Kooyman Group with media
companies on 6 islands in the Caribbean
§ Restyling of Kooyman’s visual identity
§ Strategic marketing communication plans for 2009/2010
§ Creative responsibility for brand campaigns
§ Expansion of the assortment & upgrading of store appearance
é
employer Antilliaans Dagblad
field newspaper, editing
position trend-watching columnist
period March 2009 – present
é
employer Amsterdam Fashion Institute
field retail marketing education
position lecturer of brand strategy, marketing, trend watching,
media landscape, concept development and innovation
division fashion & branding
period August 2005 – April 2008

4. Curriculum
Vitae,
Gonneke
van
den
Kieboom
4
responsibilities
§ Member of think tank developing future prospects for the
company and translates these into new curricula
§ Involved in branding, retail and marketing activities of the
house brand of AMFI “INDIVIDUALS”, founded in 2005
§ Lectures, workshops and teacher of a minor
é
employer NIEUW
field creative marketing
position interim founder, new business development, strategy director
period January 2005 – June 2005
responsibilities
§ Interim management of the establishment of NIEUW, also
responsible for the first new business
§ Development of a strategic business model for this startup
communications firm
clients, a.o.: OMD Nederland, Atos Origen, Beter Bed, United Biscuits
é
employer FHV/BBDO - FHV Content
field creative marketing
position innovation manager
period April 2000 – May 2004
taken/responsibilities
§ project management
§ strategic consultant
§ concept development
§ consumer research
clients, a.o.: AH, V&D, Randstad, Etos, SBS Group, Campina, Intratuin,
Vendex KBB, Rabobank, Vodafoon, SaraLee, DE
achievements
winner of the ADCN-lamp for product development
nomination “Stralend Nederland” i.c. with Intratuin
é

5. Curriculum
Vitae,
Gonneke
van
den
Kieboom
5
employer OMD/BBDO
field media strategy
position creative media director
period October 1997 – March 2000
taken/responsibilities
§ team management
§ strategic development of non-traditional media concepts
§ strategic consultant
§ media innovation
clients, a.o.: Grolsch, Bounty, M&M's, SaraLee DE, Sanex, TNT, Royal
Club, Albert Heijn, Artis Zoo, Playboy Magazine
é
1990 – 1997
RJ Dovale Advertising (Curaçao), Cie&Cie Reclame Compagnie (Arnhem),
Bennis Porter Novelli (Amstelveen)
é
and also… writing of fiction
painting, art history & culture
old-timers (Ford Mustang)
é
education and training
Spanish (6-week course in Cuba)
Experience Economy (A. Bosman and others)
Art History, University of Amsterdam (2005 – 2008)
Bachelor of Communications (HEAO) (1986 – 1990)
Graphic Design Academy – course in typography (1995)
VWO Peter Stuyvesant College Curaçao (secondary education at
university entrance level (1978 – 1985)
skills
Dutch, English – fluent, both written and oral
Papiamentu – fluent in speech, basic proficiency in writing
Spanish – basic proficiency in speech, writing: very basic
All standard Microsoft Office programs

6. Curriculum
Vitae,
Gonneke
van
den
Kieboom
6
References
Curaçao
Stella van Rijn, Secr. General, Department of General Affairs
Maurice Adriaens, managing director at Curaçao Airport Holding
Marcel Dennert, managing director at Stichting Monumentenzorg
Mike Willemse, editor in chief Antilliaans Dagblad
Brigitte Gorsira, career coach
Pet Holman, founder or ZsaZsa Sisters fashion
Netherlands
Mark Fekkes, managing director at CCCP
Jeanett Visser, client services manager Total Identity
Andrea Wiegman, founder and managing director of Second Sight
Walter Amerika, founder and managing director of CI3
Jose Evers, managing director at XXS
Martijn Andriessen, founder & art director The Driftwood Tales
David Snellenberg, founder of Dawn communications
USA
Marcus Strijdveen, director of strategy at Carat, Los Angeles