7 Steps to a Successful Executive Job Search
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Why does it seem like finding a new executive job was so much easier in past? In today's work environment, we are flooded with online apps, job boards, social media and virtual recruiting tools and it's easy to become overwhelmed and discouraged with the executive job search process. So what are the right steps to a successful job search and is there such a thing as the hidden job market? In this presentation, Abby Locke will show you: - How to understand the new executive job search - How to manage mindsets and expectations - How to break old habits and embrace new strategies - How to solve the executive job search challenge in 7 key steps - How to use non-traditional tactics to shorten your executive job search
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7 Steps to a Successful Executive Job Search
- 2. Abby M. Locke is the founder of Premier Writing Solutions ( www.premierwriting.com ) and the mastermind of the exclusive ABrandYou™ system, a three-step branding program for global executives who struggle with self-marketing and need to strengthen their online and offline brand reputation. A career marketing architect and executive brand coach, she has spent more than 15 years helping global executives become sought after leaders, negotiate higher salaries and achieve aggressive career goals. As an industry expert, Abby has been featured and quoted in Essence Magazine, Black Enterprise, Washington Post, Wall Street Journal, ABCnews.com and CEO Update. Abby is one of a handful of career experts who hold eight highly coveted and respected certifications including Master Resume Writer, Certified Personal Brand Strategist, Certified Job Search Strategist, Certified Get Clear, Get Found, Get Hired Coach, and Certified Executive Leadership &
- 3. How to understand the new executive job search How to manage mindsets and expectations How to break old habits and embrace new strategies How to solve the executive job search challenge in 7 key steps How to use non-traditional tactics to
- 4. Which of these are familiar to you? Classified ads in newspaper or magazines Career fairs (Company or school sponsored) Online job listings with direct applications General job postings at local librar y Large job boards (Monster, Careerbuilder)
- 7. 92% of U.S. companies use social networks and media to find talent in 2012, up from 78% five years ago . LinkedIn continues to be a dominant recruiting network, while Facebook and Twitter have seen major adoption growth in the past year. Source: Jobvite Sur vey 2012
- 8. More than 7 out of 10 employers have successfully hired a candidate through social media (73%). This is up from 63% in 2011 and 58% in 2010. Source: Jobvite Sur vey 2012
- 9. Of those social hires, 89% of respondents have hired from LinkedIn , 25% through Facebook and 15% through Twitter. Source: Jobvite Sur vey 2012
- 10. Most Effective Most Used ►Networking / Referrals ►Internet postings ►Social Networking ►Online job ads ►Niche Job Boards ►Company ads ►Executive recruiters ►Employee referrals ►Cold calling ►Direct approach
- 11. Ef fective ways of landing a job has changed dramatically in the past years and keep changing Insanity is doing the same thing over and over again, hoping to get dif ferent results You can’t get positive job search results, if you cling to outdated habits and job search strategies
- 13. Avoid being the job search renegade Determine who you are technology guru, marketing whiz, finance exper t Understand your value proposition and your professional
- 14. Determine your brand and value proposition What are your top 3-5 leadership strengths? What are your career common themes? What type of business challenges do you repeatedly solve? What phrases or adjectives do your colleagues use to describe you?
- 15. Successful search campaign NEEDS a clear job search target Are looking to stay in same field, change careers, change jobs or make lateral move? What are your geographical, industr y, functional and salar y requirements?
- 16. What challenges or obstacles do you need to consider in your job search? Age, gender, race, employment gaps, lack of education, changing industries Overqualified for current position, entire career with one company, etc
- 17. A one-dimensional executive resume will not get you the job Executive resume, LinkedIn profile, cover letter, networking resume, career biography, Google profile,
- 18. Create career marketing documents that SELL your stor y, not TELL your histor y Compile achievements and career success stories for resumes, inter views and networking events. Did you… Make money for the company? Help company save money or reduce costs? Implement time-saving processes or work productivity? Improve company’s competitive advantage? Enhance corporate image or company’s reputation?
- 19. GOOD: Helped sales depar tment reach $500K annual revenue goal in DC area. BETTER: Helped sales depar tment reach $500K annual revenue goal despite rising competition. WOW!!: Led sales depar tment to achieve aggressive $500K revenue goal in highly competitive market through company-wide sales training tactics that grew market share 25%.
- 20. Hi, I’m Carl Brown. As an experienced Manufacturing Executive, I have built a reputation for leveraging cutting-edge technologies to help global companies achieve double-digit revenue growth and below-industr y operating costs. I am seeking new executive oppor tunities where strengths in manufacturing P&L management, product innovation and turnaround operations are valued.”
- 21. Carl Brown Senior Manufacturing Executive Leveraging Cutting-Edge Technologies To Grow Revenues, Cut Costs & Achieve Profit Objectives Cell Phone: 806-555-1212 Home Phone: 806-121-8654 LinkedIn: www.linkedin.com/in/carlbrown.com
- 22. Being invisible online is being invisible to employers and recruiters Your LinkedIn profile matters Google Plus is your job search ally Consider Twitter and/or
- 23. All roads DON’T lead to the same place Unique career situations require unique job search strategies Ever y job search strategy plan WILL be dif ferent
- 24. What’s in your job search “pizza”? You may need 2 resumes You may have to attend weekly networking events Executive recruiters
- 25. TOP 5 REASONS FOR NET WORKING 1. Identify unadver tised jobs 2. Obtain names of key contacts and decision makers 3. Get referrals to executive recruiters 4. Demonstrate visibility and availability 5. Increase list of target
- 27. Online and social media – LinkedIn, Twitter, Facebook, ZoomInfo, Glassdoor, Spoke, Zing, Classmates, Bright Circles and more In-person events – Chamber of Commerce, af finity groups, industr y association meetings, alumni groups, conferences,
- 28. GIVE An online, print ar ticle, resource or book Specific industr y knowledge Info on networking events or trainings Contact names of people in your sphere of influence Industry, company and business trend info TAKE Names of new contacts or recruiters Ideas about new job search strategies, skills or tactics Insiders’ perspective on target companies
- 29. It’s ALWAYS about who you know Develop networking goals and determine strategies to reach key decision makers and top contacts Let your job search “pizza” ser ve as a guide for networking strategies
- 30. What are you overlooking? Bridge jobs / Lateral moves Consulting / Project assignments Entrepreneurship Multiple par t-time jobs Overseas employment Continued education Other geographical locations Fastest growing industries
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