Any marketing that uses electronic devices and can be used by marketing specialist to convey promotional messaging and measures its impact through your customer journey.

2. INTRODUCTION
1.
2. WHAT IS DIGITAL MARKETING
3. WHY DIGITAL MARKETING IS
IMPORTANT
4. DIGITAL MARKETING CHANNELS
DIFFERENCE BETWEEN
TRADITIONAL MARKETING
AND DIGITAL MARKETING
5.

3. WHAT IS DIGITAL
MARKETING
Digital marketing is also called
online marketing, refers to all
marketing efforts that occurs on
the internet. At a high level, digital
marketing refers to advertising
delivered through digital channels
such as search engine, websites,
social media, email and mobile
apps. Using these online media
channels, digital marketing is
method by which company endorse

4. . Multiple online marketing strategies
. Cost effective marketing solutions
. Level playing field
. Advanced targeting and personalized
options
. Continuous campaign performance
feedback
WHY DIGITAL MARKETING IS IMPORTANT

5. DIGITAL
MARKETING
IMPORTANTANT
SEO PPC
WEBSITE
SM
MARKETING
CONTENT
MARKETING
RETARGETING
MOBILE
MARKETING
EMAIL
MARKRTING

6. Online Marketing
WEBSITE MARKETING
SEARCH ENGINE OPTIMIZATION
PAY-PER CLICK ADVERTISING
EMAIL MMARKETING
SOCIAL MEDIA MARKETING
AFFILATE MARKETING
MOBILE MARKETING
VIDEO MARKETING
CONTENT AMRKETING
Offline Marketing
TV MARKETING
SMS MARKETING
RADIO MARKETING
BILLBOARD MARKETING
DIGITAL MARKETING
CHANNELS
BUSINESS CARDS
GIVE PRIZES
EVENT SPEAKING
DIRECT MAIL
OFFLINE IMAGES AND VIDEOS

7. SEARCH ENGINE OPTIMIZATION
Search engine optimization is the process of optimizing
your website for search engines.The mail goal of seo is to help a
website rank higher in search results and get organic traffic from
search engine
WEBSITE MARKETING
A Website is the focal point of all digital marketing
campaigns. By itself is a very powerful channel but it's
the medium to execute most of the other online
marketing campaign.
ONLINEMARKETINGCHANNEL
TECHNICAL
SEO
OFF-PAGE
SEO
ON-PAGE
SEO

8. SEARCH ENGINE MARKETING
Search engine marketing is a paid method of ensuring
that your website or contents appear at a higher rank on
search engine result pages (SERPs)
PAY -PER- CLICK ADS
Pay-Per-Click (PPC) advertising is another broad way of
gaining visibility online in order to bring your brand in front
of its target audience.
Social media marketing is the use of social media
platforms to promote, intrect and relate with your target
audience
SOCIAL MEDIA MARKETING

9. EMAIL MARKETING
Email marketing is based on connecting and
relating to potential or atual consumers through
their email contact addresses
RE TARGETING
Content marketing involves the creation,
promotion, and distribution of valuable and
relevant contents to a specified audience with the
hope of gaining posiotive perception.
If you stuff online, you know advertising plays a
critical role in driving people to your website.But
what if they aren't ready to buy when they first find
you
CONTENT MARKETING

10. OFFLINE MARKETING

11. OFFLINE MARKETING
B U S I N E S S
C A R D S
These are the cards
containing
information about
the business so the
customer can
contact them easily
whenever they
want
.
B I L L B O A R D
A D S
Billboard ads or
hoarding ads are
type of offline
marketing that is
placed alongside
busy roads.They are
large and contain
ads with eye-catching
graphics to attract
the attentionby the
road and form
distance.
D I R E C T M A I L
It is that type of
offline marketing
wherein the company
posts directly printed
mails to the
customers containing
coupons, gifts,
information
regarding products
etc.
T E L E M A R K E T I
N G
In this type of
marketing, where a
telephone is used for
communicating with
customers to sell or
promote products and
services by various
types of businessess.
P R I N T A D S
.
In this type, physically
printed media is used to
communicating with
customers to promote or
to sell products or
services to them
1 2 3 4 5

12. BRAND DEVELOPMENT
A business is not just about the name and
product of the company, rather it is the voice
and message of the brand, which ias needed to
be established in the market .
PERSONALIZATION
Digitalmarketing campaigns impart the levrage
of personalization.Knowing the audience and
intrecting with them is very essential to create
brand loyality and reputation.
WIDER REACH
Digital marketing helps expand the precence
of the brand and creates a platforms to reach
a vast number of customers
LOWER COST
The cost-efficient nature of digital marketing is
immensely advantages for the businessess.

14. TRADITIONAL MARKETING
DIGITAL MARKETING
Traditional marketing refers to
the marketing that uses
traditional channels or media, for
the purpose of marketing
communication.
Digital marketing implies the
marketing of products and
servicees via digital channels,
such as internet,
smartphones,display ads, and
other digital medium
In finer terms, traditonal
marketing is trhe typical form of
marketing which helps to reach
the customers viaoffline
advertising modes, like
television,newspapers,magzines,p
osters, radios banners etc.
Simply put,any kind of marketing
which is carried out online,
comes under the peripery of
digital marketing.