"Maak fondsenwerving onweerstaanbaar" Liesl Elder Development Director Oxford University Lustrumcongres 100 jaar Erasmus Trustfonds "De toekomst van financiering van wetenschap" 4 juni 2013, Senaatszaal Erasmus Universiteit Rotterdam

1. Maak Fondsenwerving
onweerstaanbaar
Liesl Elder
Director of Development
University of Oxford
14 September 2010
Page 1

2. Asking other people for money...

3. Philanthropy = “love of humanity”
Philanthropy:
The desire to promote the welfare of others,
expressed especially by the generous donation
of money to good causes. (Oxford Dictionaries)
Generosity is a beautiful thing!

4. Science is cool!

5. Why do people give?
• Belief in the mission of University
• Confidence in the institution's leadership
• Institution will use the gift effectively
• Fiscal stability of institution
• The joy that comes from giving
• To make a difference / help others
• Advance a personal cause
• Sustaining academic excellence / investing in research
• Because they were asked!

6. Is Philanthropy Alien to Dutch Culture?
Erasmus University
VU University Amsterdam
Radboud University
Concertgebouw
Stedelijk Museum
Rijks Museum
A tradition worth reviving!

7. Oxford’s Campaign
£1.56 Billion raised to date
Original goal: £1.25 Billion
• Secured February 2012
New goal: £3 Billion
• Secure £250 million annually for:
• Student support, endowed chairs, capital projects, college
projects

8. Hallmarks of a successful fund raising project:
1. A compelling case for support
2. Strong leadership – internal and external
3. Sufficient potential donors
4. Adequate resources
5. Realistic expectations
6. Time!

9. Li Ka Shing Centre for Health Information
and Discovery
A ‘cocktail’ of funders:
•Li Ka Shing Foundation
•Higher Education Funding Council for
England
•British Heart Foundation
•Many pharmaceutical companies
•Wellcome Trust
•…and others

10. Be Bold, Be Brave: You Can Do It!