When you need to get your marketing team focused and ready to move forward with new marketing technology like social media or thought leadership or you’re looking for a facilitator to help you get the most from a marketing breakout session, The MarketingSavant Group is ready with workshop sessions that range from a half day to two days. These customized workshops, seminars and boot camps address your specific priorities, marketing environments, and challenges. Our events are educational and action-oriented.

1. Social Media & Marketing: Workshop and E-Course Catalog
Social Media & Marketing
Workshops & E-Courses: Course Catalog
© 2012 MarketingSavant

2. Social Media & Marketing: Workshop and E-Course Catalog
2012 Workshops At-A-Glance
Date Event Location*/Time Fee
July 26 Non-Profit Social Media Boot Camp (p. 4) The Docking Station $79.95
8:00AM – 2:00PM
August 9 Facebook and Social Media Marketing Boot Camp (p. 5) The Docking Station $99.95
8:00AM – 2:00PM
August 29 Get on the Business Blogging Bandwagon (p. 6) The Docking Station $39.95
8:00AM – 10:00AM
September 13 Email Marketing for Small Business Boot Camp (p. 7) The Docking Station $69.95
8:00AM – 12:00PM
September 25 Big Impact Social Media Marketing for Small Business (p. 8) The Docking Station $69.95
8:00AM – 12:00PM
October 17 Social Media and the Holidays – Ring the Cash Register with Holiday The Docking Station $39.95
Social Media Marketing (p. 9) 8:00AM – 10:00AM
December 12 2013 Social Media Marketing Planning – Set Your Strategy! (p. 10) Docking Station $49.95
8:00AM – 11:00AM
*The Docking Station is located at: 111 N. Broadway, Green Bay, WI 54303 www.thedockingstation.net
2012 Online E-Courses At-A-Glance
Date Event Location/Time Fee
July 31 Social Media ROI: Identifying Optimal Social Media Success Metrics and Online/E-Course $99.95
Applying Them to Your Company (p. 12) 12:00PM – 1:30PM (CST)
August 21 Mastering Google Analytics: Know What Drives Your Website and Social Online/E-Course $99.95
Media Results (p. 13) 12:00PM – 1:30PM (CST)
September 20 Building on the Big 6: Creating a Complete Integrated Social Media Mar- Online/E-Course $189.95
keting Program Using Facebook, Twitter, YouTube, Blogging, LinkedIn 10:30AM – 1:30PM (CST)
and Pinterest (p. 14)
October 18 Social Media for Trade Shows Master Class: Developing an Integrated Online/E-Course $129.95
Social Media Program for Trade Shows (p. 15) 11:30AM – 1:30PM (CST)
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3. Social Media & Marketing: Workshop and E-Course Catalog
Workshops
Non-Profit Social Media Boot Camp
Facebook and Social Media Marketing Boot Camp
Get on the Business Blogging Bandwagon
Email Marketing for Small Business Boot Camp
Big Impact Social Media Marketing for Small Business
Social Media and the Holidays – Ring the Cash Register with Holiday Social Media Marketing
2013 Social Media Marketing Planning – Set Your Strategy!
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4. Social Media & Marketing: Workshop and E-Course Catalog
Social Media Marketing for Nonprofits: A Sound Strategy for Success
July 26, 2012 8:00AM - 2:00PM The Docking Station
Overview ● ow to increase online visibility via search engines (both locally
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The key to a successful nonprofit organization is building aware- and nationally)
ness and support for the cause. There is a lot of information out ● ays to incorporate social networks like Facebook, YouTube
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there on how to use social media to market for-profit businesses, and Twitter into your programs
but there are some key differences when it comes to marketing ● How to avoid social media mistakes and campaign killers
a non-profit organization. This course will teach you to use social
media to market your cause and do some real social good. Cost:
$79.95 (non-profit rate)
This course is geared toward professionals working to promote a
non-profit organization. Course attendees will walk away with a Who Should Attend?
solid understanding of how to leverage the power of social media ● Nonprofit executive directors
to market their non-profit and a sound strategy to raise awareness ● Marketing committee chairs and members
for the cause. The audience is there, it’s up to you to tap into that ● Development directors
market and get the word out about your nonprofit organization. ● Marketing team
● Association/Nonprofit executives
What Will I Learn?
Attendees will walk away with ready-to-use tools, tips and tricks to Course Pre-requisites
make social work for their Nonprofit. This workshop is interactive Prior to attending these course attendees should have:
and will walk attendees through: ● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
● A sound social media marketing strategy for your non-profit ● ave a basic to good understanding of their marketing can com-
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● ozens of ideas for making social media work (or work better)
D munications goals
for your cause
● A simple system to make social media more efficient
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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5. Social Media Marketing: Workshop and E-Course Catalog
Facebook and Social Media Marketing Bootcamp
August 9, 2012 8:00AM - 2:00PM The Docking Station
Overview ● How to setup and maximize your Facebook Timeline
We want YOU ... for Facebook and Social Media Marketing Boot- ● How to turn your fans into an active community
camp. Enlist today to learn the ropes for launching and maintain- ● How to maximize event marketing on Facebook
ing a successful social media marketing strategy. We’ll help you ● How to run an effective Facebook ad campaign
whip your Facebook page into shape and teach you how to recruit ● How to integrate Facebook into your overall marketing plan
an army of fans. You’ll graduate from Bootcamp with a solid under- ● ow to read Facebook analytics, and use the data to tweak your
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standing of the fundamentals of social media marketing, and an marketing efforts
artillery of skills, drills and thrills to combat any marketing task that
comes your way. Cost:
$99.95
How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks Who Should Attend?
to make Social Media, and more specifically, Facebook work for ● Small Business owners
them. Facebook and Social Media Marketing Bootcamp is perfect ● Marketing professionals
for those marketers and business owners who have dabbled in so- ● Association/Nonprofit executives
cial media but have done so without a strategy and without a great
deal of specific direction. This workshop is hands on and will walk Course Pre-requisites
attendees through: Prior to attending these course attendees should have:
● Good general knowledge of using Mac or PC
● he fundamentals and success principles behind a great social
T ● Have a good understanding of the web as a whole
media strategy ● Have a basic to good understanding of their marketing goals
● How to setup your business for success in social media
● ow to maximize your marketing on Facebook, Twitter, You-
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Tube, Blogs, Pinterest and other social networks What to bring
● ow to make social media part of your business without wasting
H Laptop suggested, although not mandatory
time
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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6. Social Media Marketing: Workshop and E-Course Catalog
Get on the Business Blogging Bandwagon
August 29, 2012 8:00AM - 10:00AM The Docking Station
Overview ● How to make time to blog when you think you have no time
Everyone’s doing it. And by ‘everyone’ I mean your competitors, ● How to build your following
your vendors, your clients, and probably even your mother. Not
that peer pressure is the reason you should get on the blogging Cost
bandwagon, but it certainly does put the pressure on. Blogging is $39.95
a great way to set your business apart as a thought leader, drive
traffic to your website, and keep your customers informed. We’ll Who Should Attend?
teach you everything you need to know to launch and maintain a ● Small Business owners
thriving business blog. ● Marketing professionals
● Association/Nonprofit executives
How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to Course Pre-requisites
make blogging work for their business. This workshop is hands on Prior to attending this course attendees should have:
and will walk attendees through:
● Setting up your blog ● Good general knowledge of using Mac or PC
● Developing an editorial calendar ● Have a good understanding of the web as a whole
● Finding inspiration for topics ● Have a basic to good understanding of their marketing goals
● Establishing yourself as a thought leader through blogging
What to bring
What Will You Learn? Laptop suggested, although not mandatory
● How to finding inspiration for new and interesting content
● Blogging best practices
● How to create an editorial calendar
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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7. Social Media Marketing: Workshop and E-Course Catalog
Email Marketing for Small Business Boot Camp
September 13, 2012 8:00AM - 12:00PM The Docking Station
Overview 9. How to measure and report on email effectiveness to improve
The consumer of today is constantly plugged into their email. results
Thanks to cell phones, laptops and tablets, we can now reach 10. How to segment email lists and grow your understanding of
out to customers and potential customers 24/7. Email marketing subscribers
should be a staple in your Internet marketing diet, as it serves as a 11. The criteria to use when selecting and email sending solution
cost-effective way to reach a targeted group of people and eas- 12. Case studies of successful email campaigns and tactics to
ily convert them into customers. Attend this seminar to learn how improve your email
your small business can benefit from using Email marketing to
connect with current customers and gain new ones. Cost
$69.95
How Will I Benefit?
Attend this four-hour email marketing intensive training course and Who Should Attend?
walk away with an intimate knowledge of the top 12 things that ● Small Business owners
email marketers need to know to be successful. ● Marketing professionals
● Association/Nonprofit executives
1. The current state and future growth of email marketing
2. How to grow a responsive house email list Course Pre-requisites
3. How to develop effective email strategies and campaigns Prior to attending this course attendees should have:
4. How to create subject lines and copy to maximize response ● Good general knowledge of using Mac or PC
5. How to stay in compliance and avoid SPAM filters ● Have a understanding of the Internet as a whole
6. How to increase email conversion rates through testing ● Have a basic to good understanding of their marketing goals
7. hen to use triggered, drop and auto responder email cam-
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paigns What to bring
8. ow to design emails that are compatible with today’s email
H Laptop suggested, although not mandatory
reader clients
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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8. Social Media Marketing: Workshop and E-Course Catalog
Big Impact Social Media Marketing for Small Business
September 25, 2012 8:00AM - 12:00PM The Docking Station
Overview ● lan and promote local events using Facebook Events and
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Small business and social media go together like peanut but- Facebook ads
ter and jelly. It’s a classic combination that leads to the ultimate ● stablish yourself as the local thought leader via your blog and
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marketing strategy. This course will teach you how to make a big other social networks
name for your small business on a local level, using the latest so- ● ow to use the Internet to target customers in your geographic
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cial media tools out there today. location
How Will I Benefit? Cost
Attendees will walk away with ready-to-use tools, tips and tricks to $69.95 for one session
use social media to market their small business to the local mar-
ket. This workshop is hands on and will walk attendees through: Who Should Attend?
● Small Business owners
● What is the best strategy to attract and retain customers online? ● Restaurant owners
● ow to leverage online review sites and local Internet business
H ● Local franchise business owners
listings
● Internet marketing vs. traditional print, radio and TV Course Pre-requisites
● ow to best use social media and online word-of-mouth market-
H Prior to attending this course attendees should have:
ing ● Good general knowledge of using Mac or PC
● How to get more people to visit my website and generate leads ● Have a good understanding of the web as a whole
● Have a basic to good understanding of their marketing goals
What Will You Learn?
● Leverage Email marketing to reach a local customer base What to bring
● Use location-based tools to bring people in to your business Laptop suggested, although not mandatory
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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9. Social Media Marketing: Workshop and E-Course Catalog
Social Media and the Holidays – Ring the Cash Register with Holiday Social Media Marketing
October 17, 2012 8:00AM - 10:00AM The Docking Station
Overview ● ow to give back to your fans and followers - After all, ‘tis the
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The Holiday season is a great time to go above and beyond with season!
your social media marketing strategy. People are excited about the ● ow to make your brand stand out on the crowded social net-
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Holiday season and ready to spend money. It’s up to us as mar- works
keters to make sure we are on the receiving end of that increase in ● ow to use features within your existing social networks to carry
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spending. Attend this seminar to learn how to position your brand out your Holiday promotion
accordingly while your social media followers are gearing up for
the Holidays. Cost
$39.95 for one session
How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to Who Should Attend?
leverage the spirit of the Holidays to market their business using ● Small Business owners
social media. This workshop is hands on and will walk attendees ● Marketing professionals
through: ● Association/Nonprofit executives
● How to capitalize on the Holiday season to market your business
● reating a creative marketing plan based around the theme of
C Course Pre-requisites
the Holidays Prior to attending this course attendees should have:
● sing Facebook, Pinterest and Twitter to stand out during the
U ● Good general knowledge of using Mac or PC
biggest retail season ● Have a good understanding of the web as a whole
● Have a basic to good understanding of their marketing goals
What Will You Learn?
● ow to figure out and meet consumer demands during peak
H What to bring
spending season Laptop suggested, although not mandatory
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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10. Social Media Marketing: Workshop and E-Course Catalog
2013 Social Media Marketing Planning – Set Your Strategy!
December 12, 2012 8:00AM - 11:00AM The Docking Station
Overview ● What are the latest social media marketing strategies
Out with the old, in with the new! It’s time to wrap up 2012 and ● ow to incorporate seasonal marketing into your marketing
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start looking ahead to what’s in store during 2013. As marketers, strategy
we must always position ourselves two steps ahead of the rest of ● Identify promotional opportunities for the upcoming year
the world if we wish to get our message out on time. That means ● How to set up your content calendar for the year
planning ahead and getting your ducks in a row for the entire year,
starting now. Cost
$49.95 for one session
How Will I Benefit?
Attendees will walk away with a sound marketing game plan that Who Should Attend?
they can take back to the office and implement throughout the ● Marketing coordinators, managers and directors
upcoming year. This workshop is hands on and will walk attendees ● Service marketing professionals
through: ● Small business owners
● Setting up your social media marketing strategy for the year Course Pre-requisites
● Analyzing your current strategy and figuring out ways to improve Prior to attending this course attendees should have:
● Spotting seasonal opportunities to help market your business ● Good general knowledge of using Mac or PC
● ntegrating seasonal marketing into your social media marketing
I ● Have a good understanding of the web as a whole
strategy ● Have a basic to good understanding of their marketing goals
What Will You Learn? What to bring
● Which social networks and marketing tools you should be using Laptop suggested, although not mandatory
● Which social networks are fading out
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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11. Social Media Marketing: Workshop and E-Course Catalog
Online/E-courses
Social Media ROI: Identifying Optimal Social Media Success Metrics and Applying Them to Your Company
Mastering Google Analytics: Know What Drives Your Website and Social Media Results
Building on the Big 6: Creating a Complete Integrated Social Media Marketing Program Using
Facebook, Twitter, YouTube, Blogging, LinkedIn and Pinterest
Social Media for Trade Shows Master Class: Developing an Integrated Social Media Program for Trade Shows
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12. Social Media Marketing: Workshop and E-Course Catalog
Social Media ROI: Identifying Applying Social Media Success Metrics
July 31, 2012 12:00PM - 1:30PM (CST) Online/E-Course
Overview What Will You Learn?
A common argument that organizations level against social media ● egin to close the loop on your marketing processes and under-
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is the challenge in determining real, tangible return on their social stand the role of social media
media marketing investment. This charge is not unfounded as ● Develop a social media engagement measurement framework
so many social media programs are started at the tactical level, ● Introduce social media marketing ROI to your organization
leaving decision makers with little to go on but the intangibility of ● nderstand the discussion between ROI and ROMI (return on
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friends, followers and fans - hardly the pillars of accountability nec- marketing investment)
essary to withstand a boardroom conversation. We will further take ● Adapt your current marketing measurement system using the six
social media measurement and turn it on its ear by showing how levels of marketing Key Performance Indicators (KPIs)
the investments that your customers are making in your brand by
engaging in social media are adding value for you each and every Cost
day. $99.95
How Will I Benefit? Who Should Attend?
Attendees will go back to the office with a sound understanding of ● Marketing coordinators, managers and directors
social media marketing success metrics and a plan for applying ● Service marketing professionals
those metrics to their company’s marketing campaign. This e- ● Small business owners
course will walk attendees through:
Course Pre-requisites
● Understanding social media ROI on your terms
Prior to attending this course attendees should have:
● Building a closed-loop marketing system
● Good general knowledge of using Mac or PC
● Understanding the social media ecosystem
● Have a good understanding of the web as a whole
● mplementing the six levels of marketing Key Performance Indi-
I
● Have a basic to good understanding of their marketing goals
cators (KPIs)
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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13. Social Media Marketing: Workshop and E-Course Catalog
Mastering Google Analytics: Know What Drives Your Website and Social Media Results
August 21, 2012 12:00PM - 1:30PM (CST) Online/E-Course
Overview ● ow to use the data in Google Analytics to create content your
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When it comes to tracking your online presence, Google Analyt- audience wants
ics is your new best friend. It provides you with valuable insight to ● ow to track your visitor’s path to your site and their activity
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your web traffic and shows you how successful you are with your once they get there
marketing efforts. The best part about it? It’s completely free! It’s ● igure out which social networks are bringing the most traffic to
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time to shed some light on your website and social media perfor- your site
mance with Google Analytics. Attend this 90 minute online course ● earn valuable information about the type of people visiting your
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to learn the ins and outs of Google Analytics. site
How Will I Benefit? Cost
Attendees will walk away from this 90 minute e-course with a firm $99.95
grasp of the data behind all of those page views, click-throughs
and inbound links you work so hard to obtain with your website. Who Should Attend?
This course will walk you through: ● Marketing coordinators, managers and directors
● Service marketing professionals
● The ins and outs of the Google Analytics Dashboard ● Small business owners
● sing the data available in Google Analytics to drive traffic to
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your website Course Pre-requisites
● asic principles of SEO and how you can use Google Analytics
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to help optimize your site ● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
What Will You Learn? ● Have a basic to good understanding of their marketing goals
● How to install Google Analytics on your website
● ow to interpret the data that makes up the 85+ reports avail-
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able to you in Google Analytics
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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14. Social Media Marketing: Workshop and E-Course Catalog
Building on the Big 6: Creating a Complete Integrated Social Media Marketing Program Using
Facebook, Twitter, YouTube, Blogging, LinkedIn and Pinterest
September 20, 2012 10:30AM - 1:30PM (CST) Online/E-Course
Overview ● he latest tips and tricks to market your company on each social
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It’s time to put an end to the random acts of social media, and de- network
velop a sound social media marketing strategy that you can put in ● ow to develop a more structured approach to social media
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place today. Each social network serves a unique purpose. But, if marketing using a content calendar
used within a comprehensive strategy, each network can build off ● How to grow your following on each respective social network
one another to create the ultimate social presence. Attend this e- ● How to determine what type of content to share on each network
course and learn how to use “The Big 6” social networks to create ● ow to develop an active and engaged community online using
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an all-encompassing social media marketing strategy. social media
How Will I Benefit? Cost
Attendees will complete this e-course with a solid understanding of $189.95
the top 6 social networks and a plan to create an integrated social
media marketing strategy. This course will walk you through: Who Should Attend?
● Marketing coordinators, managers and directors
● he purpose of each social network and how each can be used
T ● Service marketing professionals
to market your business ● Small business owners
● How to find your target demographic on each network
● eveloping a plan to successfully integrate “The Big 6” social
D Course Pre-requisites
networks into a comprehensive social media marketing strategy Prior to attending this course attendees should have:
● Good general knowledge of using Mac or PC
What Will You Learn? ● Have a good understanding of the web as a whole
● he ins and outs of Facebook, Twitter, YouTube, Blogging,
T ● Have a basic to good understanding of their marketing goals
LinkedIn and Pinterest
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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15. Social Media Marketing: Workshop and E-Course Catalog
Social Media for Trade Shows Master Class: Developing an Integrated Social Media Program
for Trade Shows
October 18, 2012 11:30AM - 1:30PM (CST) Online/E-Course
Overview ● How to reserve your social media nameplaces
A successful trade show appearance not only requires you to ● ow to use Facebook, Twitter, blogging and videos to build a
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captivate attendees in person, but now you also have to find a way buzz before the trade show
to grab their attention online! This e-course will walk you through ● ow to set and achieve your trade show goals using social me-
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the process of using social media to market your next trade show. dia
Attend this course and you’ll learn the specific tools to use and ● ow to coordinate the front lines with the back office social me-
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how you can use them to maximize your results online and in your dia efforts
booth.
Cost
How Will I Benefit? $129.95
Attendees will complete this e-course with a sound understanding
of what it takes to create and execute a successful social media Who Should Attend?
marketing campaign for their next trade show. This course will ● Marketing coordinators, managers and directors
walk you through: ● Trade show coordinators
● sing social media to engage with event attendees before, dur-
U ● Service marketing professionals
ing and after the trade show ● Small business owners
● hich tools and tactics will help you stand out and engage with
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attendees on the social networks at the trade show Course Pre-requisites
● etting up a plan to create a successful trade show social media
S Prior to attending this course attendees should have:
marketing strategy that you can take back to the office with you ● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
What Will You Learn? ● Have a basic to good understanding of their marketing goals
● hich tools and channels will help your business stand out at
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the trade show
REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS
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16. www.marketingsavant.com