A pattern of major objectives, goals, essential policies and plans that define the current or future firm’s business and the kind of company the firm is now or is to become
10. Strategic Direction Distribution No-hassle service Systems Standard operating procedure Organization Central authority Finite empowerment Corporate Culture Predictable One-size-fits-all
11. Strategic Direction Ideas to Products Skillful marketing Systems Rewards innovation New product success Organization Ad hoc, Organic Flexible, Changes Corporate Culture Experimental Out of box thinking
12. Strategic Direction Provide solutions Improve customer’s business Systems Measures cost of service Customer loyalty Organization Empowerment Close to customer Corporate Culture Flexible Have it your way
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43. Stars Cash Cows Question Marks Dogs Product Sales Growth Rate Relative Market Share High Low Low High
44. Product Sales Growth Rate Relative Market Share High Low Low High Introduction Growth Maturity Decline
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49. Stars Cash Cows Question Marks Dogs Product Sales Growth Rate Relative Market Share High Low Low High Success Sequence
50. Stars Cash Cows Question Marks Dogs Product Sales Growth Rate Relative Market Share High Low Low High Disaster Sequence
51. Stars Cash Cows Question Marks Dogs Product Sales Growth Rate Relative Market Share High Low Low High
52. Stars Cash Cows Question Marks Dogs Product Sales Growth Rate Relative Market Share High Low Low High
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