1. PRODUCT : WASHING MACHINE

3. Purpose of Use

4. Functional Life of Products

5. Shopping Habits

6. Price & Quality

7. Product Development

9. Augmentation

10. Quality

11. Features

12. Design

13. Package

15. Affordability

16. Availability

17. Acceptability Affordability : Two main factors 1. Income of consumers 2. Price of washing machine

19. Recent trends ( pricing playing a significance role of buying washing machines )

20. The Very Rich, Consuming, climbing consumers…..

24. Main activity of physical distribution for washing machine companies are: 1). Maximizing the customer service 2). Minimize the distribution cost

26. Advertisements Washing machine companies advertise through TV (Especially serial timings(afternoon hours), news) Newspapers Magazines Online and boarding's

29. Ex: Gift vouchers

30. Free service and warranty

31. Branding

32. ONIDA

34. Blanket Family

37. THANK YOU