The document discusses artificial intelligence (AI) and its applications for content management systems like Drupal. It begins with an agenda that includes the history of AI, definitions of key terms like AI, machine learning and deep learning. It then discusses how neural networks work at a basic level and how content management systems and Drupal in particular can utilize AI. Specific use cases for Drupal include multilingual support, chatbots, personalization, and deriving insights from content. The presentation concludes that AI can provide better user experiences, targeting, and value when combined with content management systems.

1. Drupal and
AI for Personalization
May-2019
By: Shashidhar Soppin
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2. Agenda
 History of AI
 AI is no more mystery
 What is AI (Definitions of AI)
 AI/ML/DL
 Insights on Neural Networks
 Content Management & AI
 Drupal and AI
 Industry Use Cases
 Conclusions
 Questions
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3. AI with little humour
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4. History of AI
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6. AI is no more mysterious technology
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7. What is AI?
Intelligence that drives value for
your business
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Artificial intelligence is the ability
of a computer program or a
machine to think and learn.
It is also a field of study which tries
to make computers "smart".
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8. Artificial Intelligence/Machine Learning/
Deep Learning
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1
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9. Artificial Intelligence/Machine Learning/
Deep Learning
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2
Artificial Intelligence
(Based on knowledge)
Machine Learning
(Various Algorithms, like SVM, Linear Regression etc)
Representation based learning
(Auto encoders and etc)
Deep Learning
(Multiple layer based learning with some
Algorithms like Gradient descent,
Back Propagation etc)
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10. Inputs Strengths Sum Transform Output
3Neuron mapping to ANN
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11. f
x1
w1
x2
w2
Xn
Wn
y
Schematic for a neuron in
artificial neural network
4
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12. Basic Deep Learning Layers 5
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13. AI/ML/DL Advantages
Large
Data
Deployment
Serve
Customers
Human like
thinking
All
domains
Useful when large
data is available.
(Volume, Velocity &
Variety of data)
Large scale deployments
possible with speed and
accuracy
Helps in serving
customers better
across industry
segments
In some cases it
behaves like humans
and take decisions
Developments and
advancements happening in all
industry sectors and domains.
One stop problem solver
01
05
04
03
02
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14. Enterprise grade CMS
Ability to organize and present content
CMS 0
1
0
2
0
3
0
4
0
5
Creates and provides seamless content
Omni channel digital experience
Digital Experience
Drupal has global support of over 1 million community
Collaboration and contribution at very fast pace
Global community and collaboration
Drupal helps in build, provide and manage content across platforms
Support for web, mobile and various applications
State of the art technology
Documentation & Web
Anyone can use, download and innovate on and for drupal
Global presence with large community
Innovation and globalism
Drupal
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15. Multilingual
Platform
(Drupal-8
provides multi
language support
with work flow
automation)
Drupal’s
chat-bot
API
(Conversational
experience,
NLP)
Web
Personali
zation
(basis of a
person’s digital
persona.
Content
recommendation
)
Derive
Insights
(Image to
text
capability)
Dynamic
(Meet
changing
business
needs on the
go)
AI can emulate human performance by learning from it.
Drupal & Artificial Intelligence
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16. Auto Healing Auto Fix
Vision
(Face
Recognition)
NLP, Chat
Bots
AI &
Healthcare
Cyber
Security
How AI can bring change to the modern society
Industry Use cases of AI
"A year spent in artificial intelligence is enough to make one believe in God"
-- Alan Perils
"A year spent in artificial intelligence is enough to make one believe in God"
-- Alan Perils
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(In general)
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17. Real time
web
applications
Dynamic
payment
processing
Smart
web
apps
Bot for
web
There are many use
cases built around
AI + CMS
Some more PoC’s are
ongoing
Industry Use cases of AI
(For content management)
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18. AI will thrive in providing
• Better user experience
• Better targeting
• Better value for money
AI +
CMS
Let your website be Human .
Conclusion
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19. Questions??
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20. Ref links
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https://learnai.odsc.com/collections
https://azure.microsoft.com/en-in/overview/ai-platform/
https://opensourceforu.com/2017/12/deep-learning-using-algorithms-
to-make-machines-think/
https://opensourceforu.com/2018/09/machine-learning-building-a-
predictive-model-with-scikit-learn/
https://learnai.odsc.com/collections
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21. Back-up
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22. Deep Learning 6
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