2. Outline how you developed the
concept
• I have researched into digipack and costumes.
However, we didn’t have any special costume
because the main character came in with her
daily clothes like jeans and t-shirt
• We investigated the star image and the
representation. We also researched how do
we get the star image and promote him/her.
3. Research included (with e.g)
• AAss aa ggrroouupp::
• Props list
• Cast list
• Treatment
• Storyboard
• Shooting animatics
• WWhhaatt II ddiidd iinnddiivviidduuaallllyy::
• DigiPack design
• Costumes
4. Explain what you did, WHY you did it,
and the impact of doing it
• After we came up with our ideas and
finished discussing it me and my team we
created a timeline where we collected
our idea and represented it on paper.
• We made a storyboard to see how our
shots will look like and are we ok with
timing of music video.
• Cast list also played a major role in our
shoot because we had to know if the
people we chose would be able to come
to music video shoot that day.
5. It was important ttoo rreesseeaarrcchh tthhee ttaarrggeett aauuddiieennccee
When we did the research into target audience we just went to account of
Poppy Hopson in SoundCloud and looked at the people who liked her songs and
commented on them. Mostly they were people who were also writing and
singing songs independently or playing on guitar. Obviously the target audience
would be acoustic song fans and it also could be fans of Ed Sheeran because he
is also doing acoustic songs and he also started as writing and singing songs
independently.
6. We needed research into Conventions
and real media texts
Convention what we expected to
see:
• Extreme close-ups or long
shots
• Limited special effects
• Dark location
• Black and white
• Artist is shown in the music
video and kind of
promoted.
Real Media Text’s I researched:
• Basic yet slightly abstract
narrative- conforms
• Close-ups and long shots-conforms
• Black and white conforms
7. In summary what did I learn about the
research of music video. How did this
inform the concept that I designed
• In conclusion making research into various
things like props, costumes, creating
storyboard and etc. helped us to see how will
the music video look like. We planned
everything beforehand so that we would not
have any issues during production day and we
could see what is missing and on what should
we work more.
8. What Research into Location, Props,
Costume & set design
• We created a treatment
presentation where we summed
up everything. We made a
research into props. We chose
props that would differentiate
us from other music videos . We
created a twig sculpture from
sticks.
• We did not research much into
costumes because only white
dress was enough for the main
character so that she could be
visible in the woods
9. RReesseeaarrcchh iinnttoo mmyy sseett ddeessiiggnn// llooccaattiioonn
Our research to location was with a target that it had to look mysterious
because when we would shoot she had to look lonely in the woods, So we
first decide to work in the place that is on our school area but then we
changed our idea because we had to make track shot so for tracking shot we
need a straight place. So we decided to change our location which was also in
our school and it was straight so we were able to make tracking shot.
11. Storyboarding/ Animatic
• Firstly drawing storyboard gives us a clear vison of all
shots and even if we didn’t like it first we could
change it and by picture could see how does it look.
• We cut it into animatic to see if we are correct with
the timing because we have limited time and again it
showed an example of our music video where we
could se if we have any mistakes or no.
• You're So Green animatic
12. Why make a record of your planning?
• We made records of our planning because we
were able to look back rehearsals and through
storyboards and our animatic to make
informed and quick decisions about our shoot
and preparation for the shoot and if there will
be any issues we recognise we can solve it
quickly.
13. Important Planning for the Shoot
• Shooting schedule
• We made it so that our Media
crew would know where and when
production resources should be
used and we had to give them
exact time because someone else
could use the resources.
• We had to plan the shooting
schedule because we had to shoot
everything by 16:00pm because
that was the time of sunset and we
had to have light and sun in our
music video.
• Casting
• As we chose students from our
school we had to make sure that
all the teacher have signed their
blue card and everyone is aware
that they will be away for shoot
day.
• We also had to call them a week
before to rehearse with them so
that they know their role in the
music video.
• We always had to email them
beforehand so that they would
not be busy.
14. Evaluation
• Our research helped us to create a unique differed
music video because research helped us to find out
extraordinary props, costumes and etc. to use.
• The research of location and props were successfully
done because we were fully equipped and ready on
the production day.
• We were going with the planning schedule we had, but
the last minute on production day we knew that the
main character had to leave for a trip so we changed it
on last minute.
