Weaving The Social Web

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Workshop for the Sales & Marketing Society of the Mid-South on August 5, 2009: "Weaving the Social Web: How to Maximize Your Time Spent on Blogs, Facebook, Twitter, LinkedIn, and More"

Technologie Business

The Sales & Marke-ng Society welcomes  
you to our workshop series! 

For more informa-on about the SMS, see the info 
in your handout or see one of the presenters a?er 
the workshop.   We would love to have you join us 
at our next luncheon on August 19th!

A workshop from:  
The Sales & Marke-ng Society 
 of the Mid‐South 

Presented by:  
James HuKo, Valeo Design & Marke-ng 
Joe Spake, Web 2.0 Real Estate Agent

•  Grew almost 25% in the last 3 months 
•  5 billion minutes a day 
•  Every 3 seconds, 4 people sign up

•  2008:  752% growth* 
•  As of March 2009:  1382% growth* 

*According to Nielsen Online

•  2008:  184 million new blogs 
•  72% of web users globally are reading them* 
•  A new blog is born every 2 seconds 

*According to Universal McCann

1.  Addic-ve 
2.  Time consuming  
3.  Unforgiving

•  Focus on the individuals  
•  Be sincere 
•  Its not all about you  
•  Don’t try to control it 
•  Everyone’s a peer

“Content as Marke-ng” 

2 choices:   
Produce or Share

•  Your Blog 
•  TwiKer 
•  TwiKerfeed 
•  Ping.fm 
•  RSS 
•  Delicious 
•  Bookmarklets

•  Your hub.  Start conversa-ons 
•  Don’t have a Blog?  Skip to...

•  Your pos-ng catalyst 
•  TwiKer’s value + the value of TwiKer’s tools

•  Takes any RSS feed and automa-cally posts to 
TwiKer 
•  Step 1:  Your blog to TwiKer 
•  Step 2:  Other content to TwiKer 
•  Step 3:  Your blog and other Content to…

•  Social network aggregator 
•  What’s the mean?   
–  Update all your social networks at once 
•  Take a single post or RSS feed and send it to 
any or all your social networks at once

•  Really Simple Syndica-on 
•  Anywhere you see this icon, a feed is available

•  Bookmarking with commentary 
•  Provides RSS feed for your bookmarks 
•  Great for topic items: Business news, 
commentary, etc. 
•  Easily cut and paste for newsleKer 
•  Tag (add keywords) to stories

•  Easy to navigate – J moves forward, K moves  
back 
•  Bulk “mark as read” 
•  Sharing without opening target post 
•  Like, star, tag, email and share from post 
summary 
•  Browse hundreds of ar-cles in minutes

Thanks for joining us!  
For more informa-on about the SMS,  
look in your handout or see one of the 
presenters a?er the workshop.    

We would love to have you join us at our next 
luncheon on August 19th!

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Weaving The Social Web

1. The Sales & Marke-ng Society welcomes   you to our workshop series!  For more informa-on about the SMS, see the info  in your handout or see one of the presenters a?er  the workshop.   We would love to have you join us  at our next luncheon on August 19th! 

2. A workshop from:   The Sales & Marke-ng Society   of the Mid‐South  Presented by:   James HuKo, Valeo Design & Marke-ng  Joe Spake, Web 2.0 Real Estate Agent 

4. •  Grew almost 25% in the last 3 months  •  5 billion minutes a day  •  Every 3 seconds, 4 people sign up 

5. •  2008:  752% growth*  •  As of March 2009:  1382% growth*  *According to Nielsen Online  

6. •  2008:  184 million new blogs  •  72% of web users globally are reading them*  •  A new blog is born every 2 seconds  *According to Universal McCann 

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11. 1.  Addic-ve  2.  Time consuming   3.  Unforgiving 

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13. •  Focus on the individuals   •  Be sincere  •  Its not all about you   •  Don’t try to control it  •  Everyone’s a peer 

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15. “Content as Marke-ng”  2 choices:    Produce or Share 

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17. •  Your Blog  •  TwiKer  •  TwiKerfeed  •  Ping.fm  •  RSS  •  Delicious  •  Bookmarklets 

18. •  Your hub.  Start conversa-ons  •  Don’t have a Blog?  Skip to...  

19. •  Your pos-ng catalyst  •  TwiKer’s value + the value of TwiKer’s tools 

20. •  Takes any RSS feed and automa-cally posts to  TwiKer  •  Step 1:  Your blog to TwiKer  •  Step 2:  Other content to TwiKer  •  Step 3:  Your blog and other Content to… 

21. •  Social network aggregator  •  What’s the mean?    –  Update all your social networks at once  •  Take a single post or RSS feed and send it to  any or all your social networks at once  

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23. •  Really Simple Syndica-on  •  Anywhere you see this icon, a feed is available 

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25. •  Bookmarking with commentary  •  Provides RSS feed for your bookmarks  •  Great for topic items: Business news,  commentary, etc.  •  Easily cut and paste for newsleKer  •  Tag (add keywords) to stories 

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33. •  Easy to navigate – J moves forward, K moves   back  •  Bulk “mark as read”  •  Sharing without opening target post  •  Like, star, tag, email and share from post  summary  •  Browse hundreds of ar-cles in minutes 

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39. Thanks for joining us!   For more informa-on about the SMS,   look in your handout or see one of the  presenters a?er the workshop.     We would love to have you join us at our next  luncheon on August 19th! 

Weaving The Social Web

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