Day 2 of our Social Media Crash Course for Business. We covered the more advanced topics of Twitter, finishing up our P.L.E.T. strategy for success. We also covered RSS and how that can turn you into a "river of content" in social media.

1. Twi$er 102

2. Before we dive in…
A few words about Content

3. King

4. 71% of you who responded to our survey
said that they have a blue toothbrush

5. • What’s the story that you’re going to tell?
– Your pitch
– Company history
– Product/service offerings
– Why you’re different
Tell people why you’re good
at what you do

6. Hook me and I’m yours

7. • Who are you?
• What do you offer?
• Am I in the right place?
• What’s your secret sauce?
People form opinions based on what you show them
from your words and actions online

8. • Supporting content adds validity and
credibility. It helps to enhance your overall
image.
• Testimonials, Quotes, Portfolios, References,
Images, etc.

9. When in doubt­ spell it out!
• Do not leave anything up to the reader’s
imagination (unless you are writing Fiction)
• You have about 5 seconds to get and keep
your visitor’s attention, so now is not the
time to be vague about what you do.

10. • Post
• Listen
• Engage
• Track

11. Keep in mind that Twitter is real‐time.

12. You need super‐powered listening

13. • Saved Searches (and much more….)
– SocialOomph
• Twitter Clients
– TweetDeck
• Google Alerts

14. Saved Searches
(and much more)

15. • Searches and Filters
• Bit.ly integration
• Also manages others Social Media accounts
(Facebook, MySpace, and now ‐ LinkedIn, too!)
• Ability to do RTs the new or old way
• Support for Twitter Lists
• iPhone app will sync! (Supposedly)

17. hAp://www.twitstat.com/twiAerclientusers.html

18. • Get a Google Account already
• Create Alerts for anything relevant to you
– Company name
– Competitor names
– Personnel Names
– Get emailed whenever you get a hit… or…

19. • Post
• Listen
• Engage
• Track

20. • Common Sense
• Get to the point
• Use Keywords
“
Be yourself;
everyone else is
already taken
‐Oscar Wilde

21. Tell us something of meaning

22. • Post
• Listen
• Engage
• Track

23. Here we go

24. “If you cannot measure it, you can not
improve it.” ‐ Lord Kelvin

25. • URLs
• Google Analytics
• Google Alerts

26. Shortened URLs do a lot more than just
save s p a c e

30. now that you’re cool and you know the
secret signal…

32. “
So how do
you find good
content?
I certainly
don’t have
Vme to
produce it.
‐you

33. Really
Simple
Syndication

34. Think of your content like water in a well…
People want your water, so each day they come and fill up a bucket

35. RSS gives those people a stream to their home, instead of
making them come back to your well each day

36. So, of course, the crowd goes wild!

37. • Your blog to Twitter
• Your blog other places
• Other blogs you’re reading

39. But what
about your
streams?
If you have
enough streams
coming to you,
then you can
become your
own river of
informaVon
(i.e. content)

40. • Blog Search Engines: Google, Technorati
• Look for “Top”‐type lists for your industry
(e.g. Search for “top blogs public relations” and you get 11m results)
• Listen on Twitter, maybe?
(See what gets posted and has good comments that’s relevant to you)

41. Click on RSS icon and
you can subscribe with:
‐Outlook
‐Browsers: FireFox, IE8
‐Google Reader

42. 1. Why? It’s Reader
2. You should already have a
Google Account
3. Browser‐based. Works on
any computer, and iPhone
4. Has its own feed for
things you share

47. To view the slides from the
last couple of days:
hAp://www.ValeoBlog.com
@JamesHuAo
@HowellMarkeVng