Increasingly, newspapers are looking to mobile devices as a way not only to build readership, but also to generate subscription revenue. Mobile applications for iPhones, Android-based phones, and BlackBerrys are becoming more common, as are mobile-optimized websites. But what are the costs involved with building and maintaining a mobile presence? Can smaller papers afford the cost and time to build a mobile presence?

1. Get Moving:
Mobile Platforms & the News Industry
Bradley Wilkerson, 68 Comeback
James Hutto, Valeo Marketing
February 9, 2012

2. JH + BW = 25 yrs of digital

3. Lila +1

4. Coverage...
1 What’s Happening
2 How you should be thinking & planning
3 Tools to actually do it

5. Pop Quiz

6. 1) Got mobile?
2) % of your readers...
Own a smartphone? Tablet?
Access your site w/mobile?
Specific device/app/browser?

7. MOBILE ISN’T COMING...

8. MOBILE IS HERE.

9. Smart vs Dumb: 50% in 2012

10. Mobile vs PC: Game Over

11. Only 21% of businesses
have a mobile website.
40% go to competitor due
to a bad experience.

12. 15-20% of all online searches

13. Not An Afterthought: WaPo Social
• Aggregates preferred content via Facebook.
• 5 millions user since September 2011.
• Hyper-local (no distribution out side of D.C.).
• Created a wider footprint through
partnerships that expand the scope of its content.

14. Why I hate mobile

15. Mobile downers...
1 Small Display, Slow Connection, Tiny Keyboard.
2 Works on iPhone, but doesn’t work for reader.
3 You can’t be sloppy.

16. Mobile App vs. Mobile Website

17. Questions to Ask:
1 Internet connection?
2 Data stored on the device?
3 Location aware?

18. Development Costs?

19. Whoa, Nellie.
(Reality Check)

20. Caveat Emptor:
• DO IT RIGHT.
• Make sure you use a firm that truly
understands your needs.
• Don’t get “sold” on an App if you
don’t really need one.

21. Thank You
Brad@68CB.com / James@ValeoMarketing.com