9. The objective
Get to the product page
Subscribe to the newsletter
Add products to the cart
Finish the order
Come back and buy again
tell everyone about us
10. CTR on search,
category, product
Subscription rate
Add to cart rate
Abandonment rate
LTV, RPR, DBT
Net Promoter Score
11. The most important micro-conversions
Product view rate Add to cart rate
Search rate Filter usage rate
E-mail subscription
rate
Contact /
About us page
12. WHAT CAN YOU REALLY DO
TO IMPROVE YOUR MICRO-
CONVERSIONS?
13. 1. Proper research
Find how well perceived your products are through behaviour insights
surveys
14. Surveys to run asap on
your e-commerce website
> How many visitors are finding what they are looking for on your
website?
> Which are the most important barriers that are stopping visitors from
buying?
> What would convince them to complete the purchase?
19. Result:
Consumers initially exposed to limited choices proved considerably more likely to
purchase the product than consumers who had initially encountered a much
larger set of options.
30%
conversion rate
3%
conversion rate
34. +9,600% Conversion rate
111 X more conversionsGreen eyes
Brown eyes
+25400% Conversion rate
292X more conversions
Blue eyes
+3100% Conversion rate
73X more conversions
55. Thank You &
let’s meet at Online
Thank you!
Pay us a visit at our booth in the
Online marketplace area!
(Guaranteed surprises for the next 10 visitors)