De manier waarop consumenten producten zoeken, kwalificeren en uiteindelijk aankopen kan niet langer netjes opgesplitst worden in een online (shop / marktplaats) of offline (fysische winkel) methodologie. Kathleen Claes van Magento zal laten zien hoe Magento als deel van de ebay Inc groep uw organisatie kan helpen om op strategische en technologische wijze antwoord te bieden aan deze uitdaging.

1. Driving You to Success in
Omni-Channel Commerce
Kathleen Claes
Channel Development Manager
April 23rd, 2013

2. Omni-Channel
Commerce : It’s not
about Channel – It’s
about your Customer!

3. Multi-Channel
Having multiple channels. They aren’t necessarily
integrated.
STORE CATALOG WEB MOBILE SOCIALWHOLESALE
COMMERCE
Multi-channel customers
spend 3x a single-channel
customer

4. new retail interface

5. Retailers Challenged to Determine
 Which technologies matter?
 What’s best for customers?
 When to jump in?
 At what cost?

6. Consumers Are Leading With “Mall in Their Pocket”
Promotions &
coupons
Mobile
Commerce
Payments
Store location
Shopping lists
In-store
research
Self-scanning &
self-checkout
Social
Commerce
Loyalty
Digital
Mobile
Social
Local

7. Consumers are in
charge

8. best of both worlds

9. Shopping is at an inflection point…
 Seamless, omni-channel, multichannel commerce
 Consumers are leading… Retailers are adapting…
 … eBay will enable commerce

10. PLATFORM
(MAGENTO)

11. enabling consumers to shop anytime, anywhere
commercee

12. Accelerating Innovation
Enabling Disruptive
Innovation

14. Magento: Founding Principles
Platform created to be “At the Core of eCommerce”
 Open-source / open core
 Feature-rich
 Unprecedented flexibility & control
 Highly customizable
 Extensible framework
 Large Developer Ecosystem
 Exceptional value
Our core beliefs
 Merchants want to focus on delighting their customers
 Merchants need to be able to easily customize solutions to fit their
changing needs
 Merchants want to be merchants, not technologists
 No single vendor has all the answers

16. Magento Enterprise: Unique Benefits
 Complete control with full source-code access for customization and innovation
– Developer friendly framework for implementation and custom development
– Modular architecture
 Rich configurable out-of-the-box feature set
– Merchandising, Marketing, Targeting, Orders, Customers, Private Sales, Mobile, etc
 Support of large, vibrant open-source extension and partner community
– 5600+ 3rd party extensions covering almost every area of functionality
– Community feedback on release candidates for shared features
 Control of multiple consumer touch points from a single application
– Multiple websites, multiple devices, multiple interactions
 Cost Effective
– Low total cost of ownership
– Quick time-to- market for projects

17. Magento Enterprise: Key Capabilities
 Marketing and Merchandising
– Personalization and targeting using Customer groups and Segmentation, targeted catalog and
shopping cart promotions, Coupons, Automated email reminder, Customizable product catalog
 Customer Engagement
– Reward Points, Private Sales, Wish Lists, Gift Registries, Store Credits, Persistent shopping
cart across devices
 Multiple site management
– Multiple websites from a single instance, shared or separate cart and accounts, native mobile
device support
 Core Commerce capabilities
– Flexible product catalog, Customer accounts, Search and layered navigation, Reviews, Orders,
Return Management (RMA)
 Internationalization and localization
– Out-of-the-box local support, Multiple language support with available translations, language
and locale control across and within sites
 Payments
– Compatible with PA-DSS certified Magento Secure Payment Bridge

18. Magento Enterprise Merchants

19. Reinventing How Eyeglasses Are Sold

20. Bringing Content-to-Commerce to Life

21. Fueling Passions

22. Celebrating 125 Years & Blazing New Trails

23. Q&A