1. SOCIAL COMMERCE
Unit 1

2. SOCIAL COMMERCE

Social commerce is a subset of electronic commerce that involves
using social media, online media and user contributions to assist in
the online buying and selling of products and services.

The term social commerce was introduced by Yahoo! in November
2005[ to describe a set of online collaborative shopping tools.

The concept of social commerce was developed by David Beisel and
steve rubel.

Examples of social commerce include customer ratings and
reviews, user recommendations and referrals, social shopping tools
(sharing the act of shopping online), forums and communities, social
media optimisation, social applications and social advertising.

3. EVOLUTION

Started with social networking sites such as facebook.

Facebook commerce (f-commerce) has become popular.

Collaboration amongst customers, suppliers and retailers.

Retailers are looking at having their own Facebook page.

consumers can take buying and purchase decisions.

Creation of virtual marketplace with social shopping
websites.

4. ADVANTAGES OF SOCIAL COMMERCE
 Ensures
a personalized shopping experience.
 Access to the customer’s social graph and interests.
 Retailers can develop promotional strategies and
plans that suit to the customer’s preferences and
interests.
 Creates communities.
 Maintains direct contact with ‘Communities’.
 Community can exchange reviews about the products
they have purchased .
 Social commerce also creates a trusted environment.
 Makes the experience seamless for a customer right
from providing the content, product reviews, payment
options to final purchase.

5. CONCLUSION
Socio-commerce is the way to make e-commerce a
sustainable model.
 Because of social commerce customers can
experience a customised shopping experience and
also many more facilities like interaction through
social media
 Social commerce will surely play an important role
in business to business transactions in future.


6. BLOGGING-
Shruthi Maniraj
Rajeswari.m
MICROBLOGGING

7. WHAT IS A BLOG??
A blog is a discussion or informational site
published on the world wide web and consisting of
discrete entries or posts.
 blogs are usually a work of an individual, restricted
to a small group, covering a single topic or subject.
 Blogging is a form of social network service, where
people can interact , leave comments or messages
to each other.


8. HISTORY OF BLOGS
The term ‘weblog’ was coined on 17 December
1997, which meant ‘we blog’.
 Bruce Abelson launched online diary in October
1998
 Brad Fitzpatrick started live journal in march 1999.
 Evan Williams and Meg Hourihan launched
blogger.com in august 1999.


10. TYPES OF BLOGS
Personal blogs
 Micro-blogging
 Corporate or organizational blogs
 Genre blogs
 Media blogs
 Device blogs
 Reverse blogs


11. GENRE BLOGS
Political blogs
 Health blogs
 Travel blogs
 Fashion blogs
 Education blogs
 Classical music blogs


12. MEDIA BLOGS
Blog comprising videos- vlog
 Comprising links – linklog
 Comprising sketches – sketchblog
 Comprising photos – photoblog
 Comprising mixed media files- tumbleblogs


13. DEVICE TYPE BLOGS
Mobile phone
 Personal-digital-assistants


14. MICRO-BLOGGING
Practice of posting small pieces of digital content
which could be text, pictures, links, short videos.
 Provides a portable communication mode that feels
organic and spontaneous to many and capture
public attention.


15. USES OF MICROBLOGGING
Helps friends keep in touch
 Business associates coordinate meetings
 Micro blogs about concerts, book-releases, tours.
 Examples: twitter, face book, tumblr, and blogger


16. BLOGGING SIMPLIFIED

17. BLOGGING AS?
Commentary on particular subject
 Personal online diaries
 Online brand advertising
 Educational or informational purpose


19. SOCIAL INTERACTION

20. SOCIAL INTERACTION

The process by which people act and react in
relation to others

Social construction of reality – the process by which
people shape reality through social interaction

Thomas theorem – Situations defined as real
become real in their consequences

21. TYPES OF INTERACTIONS

Exchange – the process in which people transfer
goods, services, and other items with one another.

Norms of reciprocity – a strong norm that says that if
you do something for a person, then that person must
do something of approximately equal social value in
return.

22. TYPES OF INTERACTION
– the process in which people
work together to achieve shared goals
 Competition – the process in which two or
more parties attempt to obtain the same goal.
 Conflict – the process in which people attempt
to physically or socially vanquish one another
 Coercion – the process by which people
compel other people to do something against
their will.
 Cooperation

23. DONE BY :
GROUP
8
Thank you