New version of previous presentation prepared for Information Technologies 2011 (Industrial Tutorials Day) conference (http://isd.ktu.lt/it2011/)

1. Agile Brings Value: Two Scrum Implementation Success Stories and Lessons Learned Vaidas Adomauskas IT 2011 Industrial Tutorials Kaunas, Lithuania 2011-04-29

2. Vaidas Adomauskas Blogas: http://scrum.agile.lt Twitter: @adomauskas SlideShare: http://www.slideshare.net/vaidasa Facebook:http://www.facebook.com/pages/Scrum-ir-Agile-Lietuvoje/108539285840760

3. Adform (www.adform.com) One system for all your digital advertising needs Campaign Management Rich Media Intelligent Marketing Cross-Channel

4. Agenda Agileis NOT… Scrum Implementation Success Stories Lavasoft Adform Lessons Learned Questions

5. Agile is NOT…

6. Concert: chaos from the top Agile Riga Day conference: ZuziSochova “Company Culture as the Key Agile Milestone”

7. Concert: perfectly organized event Agile Riga Day conference: ZuziSochova “Company Culture as the Key Agile Milestone”

8. Agile Myth Reality Chaos Process No planning (no predictability) Product Backlog : just in time and just enough No documentation Just in time and minimal enough Small teams Microsoft, IBM, Amazon, Adform 

9. 2011-05-11, 12.30 - 18.00 http://agilediena.lt

10. Practices Methods Agile XP Continuous Integration TDD Scrum Lean Pair programming Refactoring Kanban ... ...

11. Scrum

13. www.lavasoft.com Lavasoft is the maker of Ad-Aware, the world's most popular anti-malware software with over 350 million downloads

14. Ad-Aware product family Updates, licensing, news, automated virus analysis servers

15. Lavasoft Evolution Released Product quality was not very good… Released product fulfilled goals and quality expectations Released product fulfilled goals and quality was best ever

16. Step 1: Catch the “right” moment How Project/release retrospectives Intro to Scrum Lets try it! Benefits Understand WHY to change Easier acceptance Energy

17. Step 2: Split to Cross-Functional Teams How Product development Research: virus detection engine Backend system: automatic virus analysis Business Edition (outsourced team in Sri Lanka) Benefits Focus Clear bottlenecks Cooperation

18. Step 3: Organize the rest How ONE Product Backlog Visual management tools Inspect and Adapt Benefits Predictability Common vision(cross-department) Product quality

19. Benefits (later) Technical knowledgesharing Reduced technical dept Good (Agile) technical practices: Continuous Integration Daily Builds Automated Unit tests, Functionality tests Refactoring … Full automation: Virus definition file updates releases Install package creation Translations integration Rebrands creation

20. www.adform.com Adform is an integrated online marketing platform

21. Publisher Web Advertiser Web Search Engine Banner Searched keyword Click Click Page Banner Page Landing Page ……. Text Ad Browsing Tracking Transactions Impressions, clicks, other transactions Impressions, clicks, other transactions Internet IN: Request or Event OUT: Content Ad Serving and Web Analytics Front End Middleware, Databases, DataWarehouses, BI Back End Management and Planning Tools, Reporting, BI Tools Partners Agencies Publishers Creative Agencies Advertisers Operators

22. Adform Evolution

23. Step 1: Scrum Pilot How Agreement with management Interesting project Proactive team Benefits Get experience Prove it fits Build knowledge

24. Step 2: Education How For middle managers For specialists For all organization Benefits All involved All committed Faster start

25. Step 3: Rollout How Scrum rollout team Form cross-functional teams Create 1 Roadmap and 7 Product Backlogs Benefits Priorities for new ideas Product Management emerged Gone “forever” projects

26. Benefits (later) Transparency and reliability of development plans Focus on top value projects Often and stable releases Continues refactoring Good technical practices: Continues Integration Daily Builds Automated Unit tests Functionality tests …

28. We are NOT different

29. Agile is a CULTURE changeRespect (and trust) people… is hardAccept responsibilities… is harder

30. Some people… will leave

31. Education (external) speeds things up

32. Measure with “right” metricsDrive: The surprising truth about what motivates us (Youtube)

33. Prioritize improvements

34. Do retrospectives of retrospectives

35. Start NOW!

37. Thank you Let’s Scrum! Vaidas Adomauskas v.adomauskas@gmail.com http://scrum.agile.lt Mob. Tel.: 860038860