2.  A medium of exchange
 Mobility
 Spreading Across
 Making Available
 Satisfying Needs & demands
 Channel –way to reach the end

4. Manufacturer
Distribution Channel
1
2
3
4 5

5. 1. Artist sells paintings to buyer
2. Woodland Products/ reebok — through chain
stores
3. Croma stores/ central
4. Medicines
5. HUL / P&G Products

7.  A process by which a company creates
formalized programmes for selling and services
 Provides comprehensive channel
 Part of business policy
 Create a safe & reliable channel
 Ensure wide scope / exposure to range of
products
 Builds relation