Marketing strategy for ULingo, a language learning app

1. Your project partner in your new university talks
in a foreign language.
Some serious problem, right?

2. Going for an international meeting and don’t
know the local language.
Not an easy task, right?

3. We have a solution to your problem

5. • Increasing number of students in foreign universities
taking up foreign language courses.
• Professionals want an easy solution to foreign
language problem.
• Globalisation has lead to a need for learning more than
one language.

6. OUR GOAL
Providing the quickest and most effective language
learning solution to the people.

7. Proposed Course of Action
• Make Ulingo a must-have app for every
student and professional for learning a
foreign language.
• Future plans to include scripts translations.

8. Core Competencies
• Easy to understand UI
• Catering to the problem of students and professionals alike
Market Position
• New in the market
• Huge scope in language learning market
Target Customers
• Students in universities and schools.
• Professionals in MNC’s

9. Financial Goals
Performance Benchmarks
Free Version:-
Net Income- US$ 0
Time- First 6 months
Paid Version:-
Net Income- US$ 14,000
Time- First 6 months

10. TARGET MARKET

11. Customers
• Students
• Professionals in MNC’s
Competitors
• Already existing learning apps like DuoLingo, Babbel, etc.
Collaborators
• News websites for news translation.
• Social Networking sites for community building

12. VALUE PROPOSTION

13. Customers
• Efficient way of learning a foreign language
• Community building of like minded people.
• Time- friendly method of learning.
Collaborators
• Data of Ulingo customers.
• Insight into their choices and way of living.
Stakeholders
• Revenue through paid version and translating scripts and
selling customer data.

14. Product
Time efficient learning app
for university students and
working professionals

15. SERVICES

16. ULingo FREE VERSION
1) Time bound learning
2) Voice Recognition
3) 20 foreign languages
4) Certificate of completion

17. ULingo PAID VERSION
1) Community of similar language
learning people.
2) Free calls
Monthly subscription- US$ 4.99
Yearly subscription- US$ 49.99

18. IMPLEMENTATION

19. SCHEDULE
• Beta Version of free and paid app launched.
• Full Version to be launched within a month.
• Tie ups with social networking sites after 6 months
of operations
• Tie ups with news agencies for news translation
after 1 year of operations

20. THANK YOU

21. Created by Vaibhav Garg, NIT KKR during the
Marketing Internship by Prof Sameer Mathur, IIM
Lucknow.