Presentation made during winter internship under Prof Sameer Mathur

1. What does it take to be a market leader?

2. I AM THE LEADER AND PIONEER
OF THE ELECTRONICS
INDUSTRY

3. SAMSUNG STORY

4. History
• Founded by Lee Byung Chull in 1938 as a trading company.
• Samsung ventured into various markets like insurance, retail and securities.
• Black and White TV production started in 1970 by Samsung-Sanyo.
• Samsung started investing heavily in Research and Development in 1980’s.
• It’s current iconic logo was incorporated in 1993.

6. Major Subsidiaries
Samsung C&T
corporation
Samsung
Electronics
Samsung Heavy
Industries
Samsung SDS Samsung Life
Insurance
Samsung Fire and Marine
Insurance

7. Samsung Growth Strategy

8. 1. Focus on volume and market dominance
rather than profitability

9. 2. Regular Brand Innovation
Samsung’s key factor in its growth has
been its continuous and successful brand
innovation.

10. 3. Large R&D Budget

11. 4. Brilliant Marketing Strategy
1. Samsung has been associated with Olympics since 1998
which gives the brand a global audience.
2. Samsung associated itself with a lot CSR activities which
increases its brand equity.
3. Its ad campaigns like “Imagine” and “Quietly Brilliant” have
been highly successful.

12. Major Competitors

13. Advantages Samsung have over its
rivals
 Long and proud history of associating with people.
 Market leader in both the electronic products and the
actual devices sold.
 Regular improvement and upgradation in products
catering to changing customer demands.

14. What are Samsung’s greatest
competitive strengths?

15. Samsung is the market leader and thus
enjoys high profits and commands various
technological changes and prices.

16. Raw Material
Finished Product

17. HIGH BRAND EQUITY

18. Will Samsung be able to earn $400
billion in sales by 2020?
YES!!

19. EMERGING MARKETS
Health Care Home Energy

20. SUMMARY

21. Created by Vaibhav Garg, NIT KKR, during a Marketing
Internship by Prof Sameer Mathur,
IIM Lucknow.