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Digital Marketing

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Digital Marketing

  1. 1. Forget About everything people said about social media. Social media is just basic communication, like what you do everyday. “It's a process, not an event.” In business, companies shouldn’t invest in social media for quick results, it’s a process to build relationship with potential clients, and maintain good relationship with existing customers.
  2. 2. IN FACT, SOCIAL MEDIA IS REDEFINING VIRTUALLY EVERYTHING, INCLUDING (BUT NOT LIMITED TO)
  3. 3. HOW WE WORK.
  4. 4. HOW WE PLAY.
  5. 5. HOW WE LEARN.
  6. 6. HOW WE SHARE.
  7. 7. HOW WE DISCOVER.
  8. 8. HOW WE CREATE.
  9. 9. HOW WE GROW.
  10. 10. HOW WE CELEBRATE.
  11. 11. HOW WE MOURN.
  12. 12. HOW WE APPLAUD.
  13. 13. HOW WE COLLABORATE.
  14. 14. HOW WE INVESTIGATE.
  15. 15. HOW WE EVALUATE.
  16. 16. ALL MEDIA IS NOW SOCIAL MEDIA YET THE BASIC RULES, REMAIN SAME.
  17. 17. RULE# 1: LISTEN RULE# 2: ENGAGE RULE# 3: REAL RULE# 4: RESPECTFUL RULE# 5: HAVE FUN
  18. 18. HOW WE APPLOUD.
  19. 19. Is Social Media a Fad ? Or the Biggest Shift since the Industrial Revolution Over 50% of the World’s Population is under 30 years old. 96% of Millennia's have joined a Social Network 80% of the companies use social media for recruitment India in now Facebook Nation No. 2, behind the U.S. as of 1st Feb 2012; India has Total of 43,497,980 facebook users
  20. 20. Paid Earned Owned Social Media Brand and Product Internet Advertising Pages & Feeds Website PPC-Search Proprietary Word of Mouth Marketing Mobile Applications Mobile Advertising User Forums Customer care News, PR, Proprietary Sponsorship Announcement Digital Concept Blogger Proprietary Paid Application Relationship Blog
  21. 21. 38 Years to reach 50 million users : RADIO 13 Years to reach 50 million users : TV 4 Years to reach 50 million users : INTERNET 3 Years to reach 50 million users : IPOD FACEBOOK added over 200 Million users less than a year.
  22. 22. World Internet Users and Population Stats Source: Internetworldstats.com. Copyright © 2001 - 2012, Miniwatts Marketing Group. All rights reserved worldwide.
  23. 23. Source : Hubspot 2011
  24. 24. > 7 Billion People in the world. > 2 billion internet users in the world. > 1 billion Social media users in the world. > 845 million facebook users in the world. as of 1st Feb 2012; India has Total of 43,497,980 facebook users > 300 million twitter users in the world as of 31st Dec 2011; India has total of >20 million users.
  25. 25. One message before social media…
  26. 26. The Message is distributed One message After social media… Across Social media Channels…
  27. 27. We can reach like Never before
  28. 28. How do the Demand Grow ?
  29. 29. Using widget on Blog Tweeting Facebook share By Spreading Broadcast Yourself Websites word Via Emailing Friends Pasting Links AND THE MOST EFFECTIVE ??
  30. 30. 60 hours of new videos are uploaded to the site every minute 412.3 YEARS .. The length of time it would take to view every you tube video.
  31. 31. Tweeting Leading to Conversation
  32. 32. How can a business implement a Social Media Strategy?
  33. 33. Establish goals
  34. 34. Write Down Business Goals and Objectives
  35. 35. Learn about audience or customer Who/Where are they? What is there personality like? How/Where do they consume? How/Where do they engage?
  36. 36. Make the Customer The hero of Story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETING PROFS
  37. 37. Build, make stuff which people want
  38. 38. Choose channel Wisely There are many…..
  39. 39. Use Channel to Engage and drive traffic Engage… But How?
  40. 40. Make it Easy Peasy to participate. Be an Inspirer Interact with the community. Indentify and Nurture power users. Reward Contributors.
  41. 41. Either write something worth reading or do something worth writing about BENJAMIN FRANKLIN
  42. 42. Participate
  43. 43. Transparency Let our customers into show our humanity
  44. 44. Before Link to content, make sure it is Relevant and adds value to your audience
  45. 45. Timeliness and frequency
  46. 46. Analyze &and Optimize Analyze Optimize
  47. 47. Social Media Measurement We can Measure * Reach * Conversations and Transaction * Frequency and Traffic * Sustainability * Influence * Sentiment
  48. 48. “Realize that the Social media success equation isn’t big moves on the chess Board’ it’s little moves made every day that eventually add up to a major shift.” -Jay Baer
  49. 49. If you wait until there is another case study in your industry, you will be too late. SETH GODIN KEYNOTE SPEAKER AUTHOR OF PERMISSION MARKETING We don’t have a choice on whether we do social media, The question is how well we do it.

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