2. Forget About everything people said about social media. Social media is
just basic communication, like what you do everyday. “It's a process, not
an event.” In business, companies shouldn’t invest in social media for
quick results, it’s a process to build relationship with potential clients,
and maintain good relationship with existing customers.
3.
4.
5. IN FACT,
SOCIAL MEDIA IS
REDEFINING
VIRTUALLY
EVERYTHING,
INCLUDING
(BUT NOT LIMITED TO)
23. Is Social Media a Fad ?
Or the Biggest Shift since the Industrial Revolution
Over 50% of the World’s Population is under 30 years old.
96% of Millennia's have joined a Social Network
80% of the companies use social media for recruitment
India in now Facebook Nation No. 2, behind the U.S. as of
1st Feb 2012; India has Total of 43,497,980 facebook users
24.
25.
26. Paid Earned Owned
Social Media Brand and Product
Internet Advertising
Pages & Feeds Website
PPC-Search Proprietary
Word of Mouth
Marketing Mobile Applications
Mobile Advertising User Forums Customer care
News, PR, Proprietary
Sponsorship
Announcement Digital Concept
Blogger Proprietary
Paid Application
Relationship Blog
27.
28. 38 Years to reach 50 million users : RADIO
13 Years to reach 50 million users : TV
4 Years to reach 50 million users : INTERNET
3 Years to reach 50 million users : IPOD
FACEBOOK added over 200 Million
users less than a year.
31. > 7 Billion People in the world.
> 2 billion internet users in the world.
> 1 billion Social media users in the world.
> 845 million facebook users in the world. as of 1st Feb
2012; India has Total of 43,497,980 facebook users
> 300 million twitter users in the world as of 31st
Dec 2011; India has total of >20 million users.
36. Using widget on Blog
Tweeting Facebook share
By
Spreading
Broadcast Yourself
Websites word
Via
Emailing Friends Pasting Links
AND THE MOST EFFECTIVE ??
37. 60 hours of new videos are uploaded to the site every minute
412.3 YEARS .. The length of time it would
take to view every you tube video.
60. Social Media
Measurement
We can Measure
* Reach * Conversations and Transaction
* Frequency and Traffic * Sustainability
* Influence * Sentiment
61. “Realize that the Social media success
equation isn’t big moves on the chess
Board’ it’s little moves made every day
that eventually add up to a major shift.”
-Jay Baer
62. If you wait until there is another case study
in your industry, you will be too late.
SETH GODIN
KEYNOTE SPEAKER
AUTHOR OF PERMISSION MARKETING
We don’t have a choice on whether we do social media,
The question is how well we do it.
