SEE A FULL PPT ON APPLE INC

1. AppleThink different

2. Introduction
Apple Inc., (formerly Apple Computer, Inc.) is an
American multinational corporation with a focus on
designing and manufacturing consumer electronics
and closely related software products.

3. Founded :
Incorporated : January 3rd,1977
Headquarters :
CEO
Founders :
Industry :

4. Company Founders
Steve jobs

5. History of APPLE
Apple’s history starts with the story of two young and
exceptional people who began builting a computer in their garage
and launched the microcomputer revolution. it’s the story of two
`Staves’ :

6. Apple Has Been Created In 1976 By Steve Jobs, Steve
Wozniak And Ronald Wayne In Cupertino, California. They
all left ATARI computers to create their own company.
Apple’s first Headquarter was the Job’s parents garage
where Jobs and Wozniak design their first computer kit : the
Apple 1.
Garage of Steve jobs’ parents’ home in
Los Altos , California

7. Does anyone know
why Apple is called Apple?
• It's Because It Was Steve Jobs' Favorite Fruit As His
DietWas Purely Fruit AtTheTime.
• Woz Couldn't Think Of A Better Name, And
Jobs Joked That It Got Apple Ahead Of Atari In The
Phonebook.

8. APPLE
1975
Ron Wayne
1977
Rob Janoff
1997
Steve Jobs
2006

9. The first logo of
APPLE
On April 1, 1976, Apple was born. The name “Apple Computer”
was chosen.

10. “ To become the world
wide leader in computer
and mp3 player sales. ”

11. Mission Statement:
“Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.”

12. Apple’s first slogan, “Byte into an Apple”, was coined
in the late 1970s.From 1997-2002. Apple used the slogan
“Think Different” in advertising campaigns. Although the
slogan has been retired .it is still closely associated with Apple.
Apple also has slogans for specific product lines – for example,
“I think, therefore imac” was used in 1998 to promote the imac
and “say hello to iphone” has been used in iphone
advertisements.

13. Apple II, 1977)
Apple III, 1980
Lisa,1983
MAC,1984
Power Book
(1st laptop ,1991)
Focus On Education
Various product
cycle
iMac,1998
iPods
(2001)
Mac pro, 2004
Adding
values
Mac book Air-worlds
1st slimmest
notebook,2006
i-pad,
2010
Apple tv,
2007
i-phone,2007

14. Recent Acquisitions
On 20th December 2011, acquired
Anobit for $390 million
August 1, 2011, Apple acquired C3
Technologies US$267
February 23, 2012, acquired Chomp for
US$50 million

15. “ You can create more than any other
consumer electronic company.”
“Funny, brilliant, relaxed co-workers and
modern, spacious, beautiful offices filled with
comfortable couches and huge picture windows
make work time a pleasure.”
"There's a passion for products and attention
to the most minute details," posted a Mac
specialist.

16. Apple evokes a loyalty from its workers that
information only leaves its campus when Steve
Jobs takes the stage to unveil it. Secrecy at Apple is
not just the prevailing communication strategy,
but it is baked in to their corporate culture.

17. "Apple takes working conditions very, very seriously. …We care about every worker. …No
one in our industry is doing more to improve working conditions than Apple."
—Tim Cook, CEO,Apple
Sweatshop (Labor Problem)

18. APPLE RETAIL STORES

19. Stores and services
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud

20. • Since May 2010, Apple has opened 424 stores, being 264 in USA.
Apple Stores
Apple Store in Nova Iorque Apple Store inTóquio

21. Success of Apple Brand
Fresh and Imaginative way of thinking
Winning combination
Great style and design
Great strategy
Innovative marketing
Sleek and enticing communication

22. Key Dates:
1976:With $1,300, Steve Jobs and SteveWozniak found Apple Computer, Inc.
1980: Apple converts to public ownership.
1982: Apple becomes the first personal computer company to reach $1 billion in annual sales.
1991: PowerBook line of notebook computers is released.
1994: Power Macintosh line is released.
1996: Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor.
1997: Steve Jobs is named interim chief executive officer.
1998:The all-in-one iMac is released.
2000: Jobs, now firmly in command as CEO, oversees a leaner, more tightly focused Apple.
2001: iPod 1st Generation released
2011:Tim Cook named as CEO in August
2011: former CEO Steve Jobs dies from cancer in October

24. Leadership Styles
Bill Gates
Transformational Leader
Participative Style
Shared Authority
Motivator & Persuader
Moderate RiskTaker
Steve Jobs
Average Leader
Autocratic Style
Centralized Authority
Highly Innovative
High RiskTaker

25. Managerial Practices
Bill Gates
Understand limitations of oneself
Delegates things
Employee management
Organized
Understands needs
Steve Jobs
Dictatorial
demanding
Can’t anticipate threat
Overconfident &Tactical
Learns from mistakes

26. FutureTrends
• Microsoft sees new opportunities quickly & innovates them into new products
• Gate's SPOT (Smart Personal ObjectsTechnology) watch has a miniature central
processing unit and a small but powerful FM radio antenna.
• The Microsoft-powered mobile phone (Smart phone) is already out in the market.
• Microsoft has constructed a "concept" home that reveals how we may live just a few
years from now.
• The company has increased its research and development budget and will spend
nearly $7 billion on R&D this year

27. FutureTrends
• The new name and device represent APPLE’s strategic shift away from its
origins as a personal computing company.
• Adopting consumer product strategy, Apple will aim to become the hub of
the digital home.
• To fulfil this strategy, we predict that Apple will launch new products, re-
engineer the Apple Store, and expand into in-home installation services.

28. Products competitors
PC IBM, Dell, Acer, HP, Lenovo , Sony.
iPod series Samsung , SanDisk , Creative, Microsoft Zune,
Napster Amazon.com, Napster
iPhone series Samsung, Google, Motorola , Nokia
IPad Amazon’s kindle, Dell, HP, Samsung , Nokia
Operating system Microsoft windows, Android OS, Linux
Major Competitors

30. For more detail
• Steve Jobs obsession on appearance
• Success in Macintosh then iMac
• Apple –The only manufacturer of Mac’s
• Variety of Companies – Manufacturer of PC’s
DESIGN
Which one is better?

31. BRAND EQUITY
• Apple takes advantages of its name
AVAILABILITY
• Apple’s most cheap computer is about 999 dollars
• Other companies try to compete with using low prices
HIGH QUALITY
• Apple produces zero-defect products
PRICE
What is the reason of differences?

32. Mac
PC •Wide
customization
•Lack of
customization
Mac person PC person Undefined person
24% 50% 26%
Types
TECHNICAL SPECIFICATIONS
Monopoly or non-monoploy

33. Apple offers only;
• Macbook Air
• Macbook Pro
• Mac Mini
• iMac
• Mac Pro
PCs, on the other
hand, come in wide
variety of shapes and
sizes
CHOICE
Which offers do they have?
18
Unique computers
Numerous
Models

34. Although PCs can be sell on technology markets, Macs also sell on Apple Store
13% of users 57% of users
AVAILABILITY
Which one is easy to reach?
20% of users

35. Windows 8
Mac OS
•Stylish
•Stable
•Common
•Easy
Mac OS X user Windows 8 users Other system users
8% 10% 82%
Systems
OPERATING SYSTEMS

36. Mac and PC users.They don’t like each other much
Mac users are more likely to be liberal, eat
hummus and read The New York Times
PC users are more likely to more conservative,
would rather ride a Harley than a Vespa
USERS
Controversions between users
Dull!
Nerdy!
Appleholic!
Snoppy!

37. Macs have limited but high
quality applications
Macs struggling to cathc
PCs
PCs have more
advantage for gamers
SOFTWARE
Which has more advantage?

38. • Because the vast majority of the
world's computers run MicrosoftWindows,
most attacks focus on PCs.
• This doesn't mean that Mac users should
completely ignore security
“A Mac owner who runs no security software is
vastly less likely to be the victim of a successful
attack than aWindows user who's protected up
to his eyeballs”2 Harry McCracken
Viruses
SECURITY

39. • Macs scored high marks in categories like reliability, service
experience and even phone hold time
• The only category in which Mac scored low was percentage
of laptops needing repairs.
• Mac users can get face-to-face assistance from a
technician at the Genius Bar help desk located in any Apple
Store.
• Mac also topped the category, "likelihood of
recommending."
CUSTOMER SATISFACTION
In the most recent surveys conducted by both PCWorld and PCMag;

41. Apple
is more innovative than
SAMSUNG

42. Let’s see the truth…

43. In 2001

44. Apple introduced
the
i-pod

45. SAMSUNG
Introduced
SGH-T100

46. In 2007

47. Apple introduced the
i-phone

48. SAMSUNG
Introduced
SGH-J700

49. Before introducing
I-phone,
SAMSUNG phones
were like this…

51. After the revolution of
I-phone,
SAMSUNG phones
are like this…

55. In 2010

56. Apple
introduced
the
i-pad

57. SAMSUNG
Introduced
Galaxy Tab

58. Before introducing
I-pad,
SAMSUNG tab
is like this…

59. SAMSUNG Q1

62. Because of these reasons
Apple field a suit in a US court
against SAMSUNG,
Claiming that they copied
Apple’s design for its Galaxy Phones.

63. Let’s see
what
SAMSUNG copies
from Apple…

65. A rectangular product shape with all four
corners uniformly rounded

66. The front surface of the product
dominated by a screen surface with black
borders

67. Substantial black borders above
and below the screen having
roughly equal width
and
narrower black borders on either
side of the screen having roughly
equal width

68. A metallic surround framing the perimeter
of the top surface

69. A display of a grid of colorful square icons
with uniformly rounded corners.

70. A bottom row of icons set off from the
other icons and that do not change as the
pages of the user interface are viewed.

71. Apple claimed that SAMSUNG also imitated
Apple’s product packaging trade dress

72. Apple claimed that in addition to copying
Apple’s product trade dress, SAMSUNG
has also copied numerous application
icons in which apple had valid trademark
rights as shown
below.

73. Apple claimed that SAMSUNG’s
infringement of the Apple utility
patents provided SAMSUNG with
unique functionality for its product
that was the result of Apple’s
innovation, and not SAMSUNG’s.

74. Apple claims SAMSUNG has
infringed the Method of apparatus
for displaying information during
an instant messaging session

75. Apple claimed that SAMSUNG’s USB cables are a
clear knock-off of Apple’s designs.

76. Apple claimed that power adapters used for
SAMSUNG’s smartphones, which are almost an
exact replica of Apple’s USB power adapters

77. And….

78. Finally
The jury ordered
Samsung to pay Apple
$1.05 billion

79. According to my opinion…

80. Apple
is more innovative than
SAMSUNG

81. SWOT ANALYSIS...

82. Strengths
 Well recognized ,product differentiation unique design, easy to use
products
 4th largest player in the global mobile phone market
 Strong brand image, Brand stability ,High brand loyalty
 Powerfully financial performance
 Focused R&D driving innovation Holds 5% market share in mobile
phone market
 18.5% market share of global smartphone market
 Complete hardware/software package

83.  Patent infringement lawsuit may affect financial
condition and operating results
 Product recalls, defects may harm reputation and as
significant warranty and other expenses
 2010, antennae problems in iPhone 4- replacements
free of charge
Weaknesses

84. Opportunities
 Strong growth in smartphone and tablet markets to boost Apple’s revenues
 Robust outlook for mobile advertising market provides growth opportunity
 Shipment of smartphones expected to be 850 million by the end of 2013
 iPhone business continues to increases
 Strongest player in mobile apps market (350,000 apps)
 Mobile advertising market is forecast to reach approximately $25 billion by
2015
 Increasing demand of online music and other like cloud based services.

85. Threats
 Rising popularity of Google Android may affect its market share
 350,000 Android smartphones are activated daily, 150,000 iPhone
activated daily
 Steve Job’s was innovative and a visionary for Apple. His death has
started affecting further developments in Apple
 Very reliant on specific suppliers and component providers
 Intense competition
 Highly dependent on consumer purchases

86. Where apple stands now?

87. THE WORLD’S MOST INNOVATIVE COMPANIES
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES

88. World’s most reputed it companies
• Apple
• Google
• Microsoft

89. The consumer electronics industry outlook
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell

90. Role of Decider
Person in family who have knowledge of Apple Products i.e. commonly
younger ones
Role of Buyer
Person who have ability of purchasingApple Products
Role of Influencer
Little role of influencer because Apple Products are Expensive
Role of User
A User have a urge to use Apple Products because of innovative
technology

92. Apple 1
Apple 2

93. Apple 3
Apple lisa

94. Macintosh
Macintosh SE/30

95. Power book 100
Message pad & newton os

96. Quick take
Power macintosh 9500

97. Network Server
20th anniversary mac

98. I mac
Power mac G4 cube

99. Apple flat panels
Power book G4

100. Ipod
I mac LCD

101. Mac mini
Mac book pro

102. I touch
I phone

103. I pad
Mac book air

105. • Unique Features and characteristics
• Commands Premium Price
• High Customer Service
• Superior Quality
• Prestige
• Rapid Innovation

106. Marketing
Apple adopts Four P’s ;
1. Product
2. Price
3. Place
4. Promotion

107. Apple Inc’s product strategy is:
•Supply superior ease-to-use
•Seamless integration
•Innovative industrial design
Two main types of products:
Hardware
oPersonal computers
oPortable devices(i-pod’s,ipad’s..etc)
Software
oiTunes
oFinal Cut Pro
oLogic Studio(and lot more software
concerned in every aspects of work)
Product

108. o Distribution:
oSales Force
oThird party wholesale
o Distribution Channels:
•Resellers
•Large distribution
•On line stores
•No Franchises(in INDIA reliance digital store sells APPLE products)
• Value based pricing model
• Variable pricing for iTunes
• Fixed pricing over all

109. Promotional techniques
“Test drive a Mac”
iPod as contemporary art
Celebrity involvement
ADVERTISMENT
Promotion

110. For Company:
More number of retail stores for easy access
Continuous innovation to expand
Lowering the cost of products and maintaining
the same quality standard.
For Others:
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different.
Recommendation