2. A sales manager must continually look for ways to
motivate a sales staff. Salespeople are subject
to extra pressures like quotas, market changes
and new territories. If you are a sales manager
looking to create a more motivating workplace,
recognize that you have the ability to improve
the work environment and increase your
employee's sales. Proper motivation is equal
parts support, recognition and reward. Learn to
listen to your sales team and adjust their goals
according to what matters most to them. Find
out how to motivate your sales team.
3. Method 1 of 2: Improving Sales Environments
Schedule meetings with your sales staff regularly.
Instead of focusing on what they are doing
wrong, make sure that some 1-on-1 meetings
address their worries, pain points and work
environment issues. You are likely to catch
motivation problems before they affect their
season and quota, if you try to fix negative work
pressures.
Ask your sales staff what motivates them during
these meetings. You may find some salespeople
respond to monetary rewards, while others
respond to promotions or a supportive team
environment. Take notes on what motivates
each person.
4. Train your salespeople.
• Here are several ways to plan trainings to
increase motivation.
• Appoint salespeople to train their peers. This is
an excellent way to recognize special skills in
your salespeople and encourage interaction. Ask
the salesperson to take a few hours from selling
and plan a 1-hour training session about a topic
they excel in.
• Take a field trip. Use your contacts to find a
manager who would be willing to have you
watch their successful sales team. Consider
making the place a sales floor for a different
5. Train your salespeople.
• Choose an outside consultant to train your
salespeople. Pick your person very carefully.
Make sure they are an expert, they have
excellent time management skills and they are
able to inject some humor into the training. Keep
training sessions short and include a practice
period with the guest speaker.
• Appoint a mentor to train younger sales
associates. This may help the younger staff work
through the growing pains of a new job. Give the
mentors incentives if the younger associates
6. Invest in new sales tools
• Make sure your CRM is enhancing the sales
environment, rather than detracting from it. A
good reporting, mass email or mobile app tool
can increase a salesperson's efficiency, helping
their sales goals and their motivation.
• Most new websites and CRM require a training
period. They can be easier for some salespeople
to learn than others. Time the adoption of the
tool to a low-stress point in the season.
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