2. About company
• Hindustan Pencils is the largest pencil
manufacturing company in India.
• Hindustan Pencils Limited is the largest Primary
School Stationery manufacturing company in India.
Established in 1958.
•Grows its own trees for pencil manufacturing.
•Products of high quality
Environment Policy:
•Constant effort in improving processes and
maximizing utilization of inputs.
•Non-toxic ingredients
3. Product Brief
•NATARAJ a brand name
•Maximum usage at every level
•People’s trust
•Unique quality
7. Green Stands Out
• Generally kids are attracted to bright and attractive colors
and since we are working around how children perceive
colors for different emotions I chose green as it falls in the
same palate.
• The reason behind using green as our primary inspiration is
to make coming generation specially children's sensitive
about natural environment that surround’s them.
11. The shiny solution
• While selecting the pallete of colors for this particular
pencil, that is meant to be used by layman, carpenters
and workers we had two main considerations n our
mind.
•The two main points that we have taken care of are:
1. The bright color used makes the pencil visible in low
lighting conditions.
2. The scale provided over the pencils allows them to
make judgment regarding measurement very fast.
