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1 Public Design Group About us
Our workshop
2 Public Design Group About us
Agenda
Introduction
Sorting
Warmup/Hello
Briefing
Working (3-5pm)
Selling/assessing
Close
10
15
15
20
120
45
15
3 Public Design Group About us
Introduction
SUCCESSFUL
RETAIL
DESIGNBUSINESS
OPPORTUNITY
What is the future
market direction?
CUSTOMER NEEDS
Who are your real customers?
What are their needs and
aspirations?
BRAND
How will the brand
accommodate their needs?
1
2
3
4 Public Design Group About us
Introduction
BUSINESS
OPPORTUNITY
To have loyal
customers
CUSTOMER NEEDS
Regular gym goers
They need motivation to stay
BRAND
Building trust through
encouragement then
challenging customers to
the next level
1
2
3
5 Public Design Group About us
Case study Virgin Active
Encourage Challenge
6 Public Design Group About us
Case study Virgin Active
The results
French’s Forest filled to capacity within a month of opening in December
2008. There are now three others operating in Pitt Street Mall, Bourke
Street Melbourne and Norwest.
7 Public Design Group About us
The sorting office...
1
8 Public Design Group About us
The sorting office...
1
Who are you?
8 Public Design Group About us
The sorting office...
1
Who are you?
Thanks for
coming!
9 Public Design Group About us
The sorting office...
1 1
•Snrexec+Academics=		 14
2
•Direct,Leaders,managers= 18
3
•UXconsult/princ/res+
HR/busdev/softdevel= 12
4	
•UXcreatives+CD
Graphic/visual+
freelanceartist=				 13
	
					 total	 57
10 Public Design Group About us
7 teams of 7 and 1 team of 8
(orthereabouts)
11 Public Design Group About us
Doanyofyouknoweachother?
12 Public Design Group About us
Warm up...
Inhibitions-Thaeabilitytocommunicatingbadideas
Youranimal-2minutesdrawingfor30secondstalk
Prize...
13 Public Design Group About us
Briefing
Exploretheprocesswehavediscussedtodesigna
revolutionarynewbrandexperiencefor....
Remember,thebusinessopportunityisagiven,asisthebrand,
thisisaboutunderstandinghowthebrandcanmeetthe
customersneedsinanygivensituation.
Customer
needs
Brand
14 Public Design Group About us
Briefing
Exploretheprocesswehavediscussedtodesigna
revolutionarynewbrandexperiencefor....
Remember,thebusinessopportunityisagiven,asisthebrand,
thisisaboutunderstandinghowthebrandcanmeetthe
customersneedsinanygivensituation.
Customer
needs
Brand = Retailbrandexperience
15 Public Design Group About us
Briefing
Carsales
Airline
Lingerie&
underwear
Fastfood
16 Public Design Group About us
Carsales
Airline
Lingerie&
underwear
Fastfood
Macdonalds
WWF
SwissArmy
NIKE
Briefing
17 Public Design Group About us
Carsales
Airline
Lingerie&
underwear
Fastfood
Macdonalds
WWF
SwissArmy
NIKE
Briefing
1,2
3,4
5,6
7,8
18 Public Design Group About us
Briefing
Odd numbersoverhere
Even numbersoverthere
Intheoryyourteamshouldwork
sointhespiritofcollaboration...
19 Public Design Group About us
Category
Whoarethey?
Whataretheirneeds?
Whatdoesthebranddo?
Howcanitmeettheirneeds?
1 2 3
Process
Customer
needs
Brand = Retail brand
experience
20 Public Design Group About us
Selling
Odd numbersfirst...
21 Public Design Group About us
Close

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UXSG#2 Workshop

  • 1. 1 Public Design Group About us Our workshop
  • 2. 2 Public Design Group About us Agenda Introduction Sorting Warmup/Hello Briefing Working (3-5pm) Selling/assessing Close 10 15 15 20 120 45 15
  • 3. 3 Public Design Group About us Introduction SUCCESSFUL RETAIL DESIGNBUSINESS OPPORTUNITY What is the future market direction? CUSTOMER NEEDS Who are your real customers? What are their needs and aspirations? BRAND How will the brand accommodate their needs? 1 2 3
  • 4. 4 Public Design Group About us Introduction BUSINESS OPPORTUNITY To have loyal customers CUSTOMER NEEDS Regular gym goers They need motivation to stay BRAND Building trust through encouragement then challenging customers to the next level 1 2 3
  • 5. 5 Public Design Group About us Case study Virgin Active Encourage Challenge
  • 6. 6 Public Design Group About us Case study Virgin Active The results French’s Forest filled to capacity within a month of opening in December 2008. There are now three others operating in Pitt Street Mall, Bourke Street Melbourne and Norwest.
  • 7. 7 Public Design Group About us The sorting office... 1
  • 8. 8 Public Design Group About us The sorting office... 1 Who are you?
  • 9. 8 Public Design Group About us The sorting office... 1 Who are you? Thanks for coming!
  • 10. 9 Public Design Group About us The sorting office... 1 1 •Snrexec+Academics= 14 2 •Direct,Leaders,managers= 18 3 •UXconsult/princ/res+ HR/busdev/softdevel= 12 4 •UXcreatives+CD Graphic/visual+ freelanceartist= 13 total 57
  • 11. 10 Public Design Group About us 7 teams of 7 and 1 team of 8 (orthereabouts)
  • 12. 11 Public Design Group About us Doanyofyouknoweachother?
  • 13. 12 Public Design Group About us Warm up... Inhibitions-Thaeabilitytocommunicatingbadideas Youranimal-2minutesdrawingfor30secondstalk Prize...
  • 14. 13 Public Design Group About us Briefing Exploretheprocesswehavediscussedtodesigna revolutionarynewbrandexperiencefor.... Remember,thebusinessopportunityisagiven,asisthebrand, thisisaboutunderstandinghowthebrandcanmeetthe customersneedsinanygivensituation. Customer needs Brand
  • 15. 14 Public Design Group About us Briefing Exploretheprocesswehavediscussedtodesigna revolutionarynewbrandexperiencefor.... Remember,thebusinessopportunityisagiven,asisthebrand, thisisaboutunderstandinghowthebrandcanmeetthe customersneedsinanygivensituation. Customer needs Brand = Retailbrandexperience
  • 16. 15 Public Design Group About us Briefing Carsales Airline Lingerie& underwear Fastfood
  • 17. 16 Public Design Group About us Carsales Airline Lingerie& underwear Fastfood Macdonalds WWF SwissArmy NIKE Briefing
  • 18. 17 Public Design Group About us Carsales Airline Lingerie& underwear Fastfood Macdonalds WWF SwissArmy NIKE Briefing 1,2 3,4 5,6 7,8
  • 19. 18 Public Design Group About us Briefing Odd numbersoverhere Even numbersoverthere Intheoryyourteamshouldwork sointhespiritofcollaboration...
  • 20. 19 Public Design Group About us Category Whoarethey? Whataretheirneeds? Whatdoesthebranddo? Howcanitmeettheirneeds? 1 2 3 Process Customer needs Brand = Retail brand experience
  • 21. 20 Public Design Group About us Selling Odd numbersfirst...
  • 22. 21 Public Design Group About us Close