UXSG 2014 Conference sponsorship pack Only share with potential sponsors, not release for public view

1. An event for everyone to connect, share and learn from each other across different disciplines and
culture, who are interested and passionate about designing great experiences for people and business
for a better world for all.
Sponsorship Pack

2. User Experience Singapore (UXSG) is a user experience community
that brings together UX professionals and enthusiasts in Singapore.
Established since 2012, UXSG’s goals are to:
• Connect UX practitioners across all industries and design disciplines
• Strengthen UX competencies through the sharing of knowledge
• Promote the professional development and education of UX in Singapore
ABOUT UXSG
Values
Openness
Embrace
Alteration
Diversity

3. By organising this conference, we hope to achieve the
following outcome:
• Raise not only the awareness, but the standard of the design
practices in Singapore by exposing attendees to world-class UX
practitioners with their presentations and workshops.
• To help Singapore as a country to establish presence among the
global UX conferences as part of the global movement.
• Provide an opportunity for product managers, designers, senior
executives and startups to tap on global experts to drive product &
service innovation.
OUTCOME

4. UXSG Conference 2014 is organised by an 18-member, all-volunteer planning team.
We are a group of professionals who are passionate about User Experience Design,
and dedicate our personal time to contribute to the community.
VOLUNTEER TEAM
Not in picture: Jiajin, Chee Koon, Kaisen

5. UXSG 2013 ATTENDEES
1%3%
3%
5%
17%
71%
South / East Asia
Oceania
Europe
North America
Attracted about 30% of overseas
attendees, which exceed our
expectations
ASEAN
Singapore

6. WHERE ARE THEY FROM
Singapore
196
Malaysia
18
Indonesia
10
Philippines
18
China
4
Hong Kong
4
Taiwan
2
Japan
2
India
2
United
States
4
Australia
6
New
Zealand
2
United
Kingdom
3
Ukraine
3
Netherlands
1

7. OUR VIEWS
UXSG Slideshare views: 7,954
(as of 31 May 2014)
UXSG video album plays: 1,427
(as of 31 May 2014)

8. MEDIA PRESENCE

9. OUR PAST SPONSORS
“The sponsorship pack was good. The value was about right. We sponsor occasional events, mostly in
order to help build the industry and support the events that are supporting us and our customers.”
- Andrew Mayfield, CEO, Optimal Workshop
“We were glad to help and hope to do so again! Keep those events coming! ”
- Louis Rosenfeld, Founder, Rosenfeld Media
“As a young company, we would like to connect with companies in the Southeast Asia region. It is
important to have networking opportunity at our stand to talk and get to know people. This allows us to
have follow up conversation with them. ”
- Alvin Cai, CEO, Netizen Testing
“It was great for positioning us in the Singapore market. We made some very good contacts and friends,
but didn't generate any direct business. The staff enjoyed it too! Thanks! ”
- James Breeze, CEO, Objective Asia

10. OUR GOALS IN 2014
Multi-Tracks Initiatives
• Run social events as knowledge exchange platform for different levels of practitioners
• Create a platform for local and asian practitioners to learn, practice and shine by speaking in
short presentation sessions.
• Industry-specific workshops for Healthcare, Banking, Technology Products and eGovernment
Communities ⟫ Businesses ⟫ Government Collaboration
• Connect different UX communities within Singapore and Asia (UXPA)
• Partnership with corporate organisations for the industry tracks
• Dialogue with government agencies and education institutes on programming and support
Raising Awareness
• UXSG Conference 2014 - “Impact through Design”
• Co-promote with other regional design events

11. Venue: The Star Performing Arts Centre
The Star Performing Arts Centre is strategically located at the heart of Vista Exchange
at Buona Vista, also known as the One North precinct.

12. Facilities
Fun learning, cool people, personal experience!

13. An event for everyone to connect, share and learn from each other across different disciplines
and culture, who are interested and passionate about designing great experiences for people
and business for a better world for all.Being a Sponsor at the event

14. SPONSORSHIP VALUES
PAPERLESS
• No goodie bags, no brochures - because nobody reads them and is
ineffective (validated)
• Move the marketing content to digital, it is more long lasting and targeted
RELEVANCY
• No hard-selling - because smart people knows what they want, what they
need is education on the value of your product and service offerings
• Marketing should be relevant and timely, we push out notifications to
attendees via mobile app at the appropriate situations and timings
BEING ACTIVE
• No more “boring” moments by sitting around the booth waiting attendees
to express interest in your offerings - no booth concept this year!
• Be part of the event, mingle and talk to attendees to understand their
product needs, listen more -- sell less -- understand needs

15. Main Event Sponsor1
One slot only - $12,000
SGD Includes 5 full conference tickets
Early bird ticket price of SG $700 for additional tickets
Associate your brand as the thought leader within the UX profession
Your organisation logo will be displayed registration booth on the first day, preview
screen for keynote sessions AND at the main stage with our iconic cardboard
sculpture throughout 3 days.
Your Logo
Your Logo

16. Wifi Sponsor2
In the modern era, Maslow hierarchy of needs has a revised
version where people needs wifi.
People loves to share photos, post learnings, download
presentation slides etc.
Be part of the things that matters to people your company name
One slot only - $10,000
SGD Includes 4 full conference tickets
Early bird ticket price of SG $700 for additional tickets

17. Lunch Out Experience3
We believe lunches at events are important, and a fantastic way to “break the ice”
and understand what they do in their work life, challenges faced, and potential
business needs (be it services or products).
Be part of this unique lunch out experience where attendees have great lunches,
and knew you are the sponsor that make it happen
Your Logo
One slot only - $8,000
SGD Includes 3 full conference tickets
Early bird ticket price of SG $700 for additional tickets

18. Tea Breaks4
Food has always been part of Asian culture, and people loves good food!
We want our attendees are happy with the food provided during breakfasts and
afternoon tea breaks, leaving them with fond memories of the event!
We only work with food caterers of the highest quality, so do with our sponsors!
One slot only - $8,000
SGD Includes 3 full conference tickets
Early bird ticket price of SG $700 for additional tickets
Tea Break booth - Your Logo

19. Coffee Sponsor5
Coffee!!! An essential need for a mind blowing three days learning event!
We scouted, test tasted the best coffee in Singapore for 3 months, before found
our ideal coffee partner, Jimmy Monkey!
They served a total of 1,300 cups for 275 attendees last year, that’s average of
4.5 cups of coffee in 2 days. I’m sure they will remember the generous sponsor!
One slot only - $8,000
SGD Includes 3 full conference tickets
Early bird ticket price of SG $700 for additional tickets
Your LogoAlready
taken

20. Networking Drinks6
These are the nights where dialogue gets interesting - where friendships and
partnerships are forged.
People loves to mingle and network, be the sponsor that brings them laughters
and joy!
One slot only - $8,000
SGD Includes 3 full conference tickets
Early bird ticket price of SG $700 for additional tickets
Networking booth - Your Logo

21. Cardboard Sculptures7
Received overwhelming response when we introduce the concept of physical,
fun, playful artefacts.
People loves to have fun, and people remembers fun moments. Be a sponsor of
our card board sculptures if being fun is part of your brand values!
One slot only - $6,000
SGD Includes 2 full conference tickets
Early bird ticket price of SG $700 for additional tickets
Your Logo in selected artefacts, and
announcement to the attendees

22. Visual Recordings8
Again, we introduced the concept of visual recordings to help capturing the key
essence of each keynote presentation, as part of facilitating more effective
learnings.
Now, it has become a trend where visual recordings are essential for conference
events. Help us to continue the tradition by being a sponsor with us!
One slot only - $6,000
SGD Includes 2 full conference tickets
Early bird ticket price of SG $700 for additional tickets
Your Logo will be part of illustration footer note,
and announcement to the attendees
Already
taken

23. Charging Station9
We communicate and transmit loads of data through our mobile phones, and
everyone always needs more “juices” to stay connected!
Be the sponsor that saves their days by helping us to design a people-centric
mobile phone charging station!
Images used are for illustrative purpose only
One slot only - $6,000
SGD Includes 2 full conference tickets
Early bird ticket price of SG $700 for additional tickets
Your Logo
Already
taken

24. By sponsoring UXSG Conference 2014, your brand will be connected with some
of the most influential UX practitioners, organisations or leaders in the industry. It
also provides you with brand visibility and networking opportunities.
You will be recognised as the official sponsor on all materials from pre-launch to
post launch updates through the following digital touch points.
If you are interested in sponsorship opportunities or event partnerships, contact us
at marketing@uxsg.org, we would love to hear from you!
• UXSG Conference website
• UXSG Facebook Group
• UXSingapore Twitter Feeds
• Conference Mobile App
• Digital displays at the conference venue
Be Part of it!