You'll learn:
- How to get buy-in from executives and stakeholders for user research
- How to choose lightweight yet effective research methods
- How to document your results to prove ROI
15. Itâs expensive to build
products without research.
The time you âsaveâ from
skipping the research phase
almost always comes back
to haunt you.
18. Discovery-based planning suggests that
managers
assume that forecasts
are wrong, rather than
right,
and that the strategy they have
chosen to pursue may likewise be wrong.
â Clayton Christensen
20. The reason design projects
that neglect research fail isnât
because of a lack of
knowledge. Itâs because of a
lack of shared
knowledge.
â Erika Hall
21. How to sell the
value of user
research in
enterprises
25. From Software Engineering: A Practitionerâs Approach
Costofmakingchanges
1x
Duringâ¨
Design
100x
After
Launch
6x
Duringâ¨
Development
26. This is why it typically takes so many
companies three or more releases
over one to two years to get
something usable and useful. They
are using the engineering
organization to build a very, very
expensive prototype, and they
use their live customers as
unwitting test subjects.
â Marty Cagan
51. Jive Internal
Summary
3 biggest issues
AAA Product forces diagram
Forces applied to Jive
Why Jive?
Integrations
Information organization
Recommendations
Better project management
Built-in workďŹows
Next steps
Ideation and testing
Training: usability testing
Primary work tools
Email
Calendar
Other 3rd party tools
Sharepoint
Lots of other repositories
What Jive is used for
Collaboration
Communication
Document repository
Project managements
Major work tool issues
Organization
Versioning
General crappiness
Jive issues
Information organization
My stuďŹ
Integrations
Confusion
Connection streams
NotiďŹcations
Task management
Spaces
Editor
JiveX
JiveX used for
JiveX issues
Communication Documentation
Training
Support
Help with qâs
Dream: community solves each
otherâs problems
Employee engagement Gives a sense of purpose
Engagement
Newsletters link back
Editorial calendar
When people give fee
What works
Issues
Need more help on what w
Community management
Moderator comments donât g
anywhere
Console is overwhelming
Not many people know ho
up streams
Integrations
With CRM systems
With other tools like Evernote
Photos and events
Big need for photo albums
Event management needs to be
improved
Need to know who in the org
issue is assigned to
Want to do more things them
not have to rely on tons of ma
work or hiring a contractor
Metrics
So many things you canât do
Have to make own reports
Create Exce
CMR data
Salesforce
Email systems
Jira