You'll learn:
- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives
29. FOR (target customer)
WHO (statement of need or opportunity)
THE (product name) IS A (product category)
THAT (key benefit, reason to buy)
UNLIKE (primary competitive alternative)
OUR PRODUCT (statement of primary differentiation)
Vision template
Find this template at: www.prodpad.com/vision-template
31. Do you have a clear product vision?
Objectives
32. SaaS objectives
● Increase conversion to paid
● Decrease time to first payment
● Reduce churn
● Average Revenue Per User (ARPU)
● Customer Lifetime Value (LTV)
33. eCommerce objectives
● Conversion rate
● Average order value
● Shopping cart abandonment rate
● New vs returning customers
● Repeat order rate
34. Editorial objectives
● Page views
● Paywall conversion rate
● Ad Click Through Rates (CTRs)
● Time on site
● Bounce rate
● Article engagement
47. Current Near Term Future Candidates
Current dev work
in progress
Current validation
work in progress
Current validation
work in progress
Top priority for
next work opening
Decreasing
priority
Likely 6+ months
away, but aligns
with vision
Decreasing
priority
‘Theme sized’, but
vision alignment
not clear
Decreasing
alignment
50. Current Near Term FutureCompleted
Current dev work
in progress
Current validation
work in progress
Current validation
work in progress
Top priority for
next work opening
Decreasing
priority
Likely 6+ months
away, but aligns
with vision
Decreasing
priority
Result:
Testing results now
Result:
Increase by $200!
Result:
No change...
Result:
Decrease by 10%!
51. Ready for some action?
Follow along:
www.prodpad.com/agile-roadmap-example/
52.
53.
54. Thank you!
I’m here to answer your questions.
Reach out to me at any time:
» @simplybastow
» janna@prodpad.com
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