Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
2. ABOUT ME
ENGINEERING + DESIGN + BUSINESS
• Raised 3 Design Organizations
• Interviewed over 300+ candidates
• Led multi-million dollar outcomes by
design
SATYAM
3. ABOUT UXPIN
COLLABORATIVE DESIGN FOR PRODUCT TEAMS
• Design and validate products together.
• Wireframing, prototyping, testing, and more.
• Co-design, comment, and test together in real
time.
12. USER RESEARCHER
!
Provides reason to the experience!
Expert in research methods!
Typical background in experimental
design, cognitive psychology, human
factors, HCI or market research !
Maniac user advocate!
!
14. HOW TO SCREEN FOR A USER RESEARCHER
Body of Work = Quality of Insights!
!
Primary vs. Secondary Research!
What methods?!
How do you communicate your insights?!
Measure of their success?!
!
18. HOW TO SCREEN FOR A INTERACTION DESIGNER
Body of Work = Problems Solved!
!
What experiences did you design for?!
What platforms?!
Portfolio: Show me the process through artifacts?!
Measures of their success?!
!
20. VISUAL DESIGNER
!
Provides soul to the experience!
Expert in design tools!
Typical background in fine arts,
graphic design, visual
communications !
Extreme attention to detail!
!
22. HOW TO SCREEN FOR A VISUAL DESIGNER
Body of Work = Craftsmanship!
!
What platforms?!
Portfolio: !
! Show me the before and after's?!
! Show me your iterations!
Measures of their success?!
!
24. PROTOTYPER
!
Provides a physical reference to
the experience!
Expert in written prototyping tools!
Typical background in web/mobile
development!
Great hacker!
!
26. HOW TO SCREEN FOR A PROTOTYPER
Body of Work = Efficient Prototypes!
!
What platforms?!
How do you collaborate?!
What tools?!
Measures of their success?!
!
39. DESIGN GOVERNANCE
• Identify the Problem(s) we are trying to solve!
• Collect Insights from users and customers!
• Prototype Concepts based on insights and hypothesis. Validate and iterate!
• Execute Tactically to deliver the results to the customers
Vision
Measure Impact
Insights
Concepts
Tactical
40. LEADERSHIP LESSON # 4
WHAT’S IN YOUR
PORTFOLIO?
!PORTFOLIO MANAGEMENT IS THE ART
AND SCIENCE OF MAKING DECISIONS
ABOUT INVESTMENT MIX AND POLICY,
MATCHING INVESTMENTS TO
OBJECTIVES, ASSET ALLOCATION FOR
INDIVIDUALS AND INSTITUTIONS, AND
BALANCING RISK AGAINST
PERFORMANCE.!
!!!
TALENT
DO YOU HAVE THE RIGHT PEOPLE IN YOUR
ORGANIZATION?
RESEARCH INSIGHTS
ARE YOU BUILDING AND COMMUNICATING
RELEVANT INSIGHTS IN YOUR ORGANIZATION?
DESIGN EXPERIMENTS
ARE YOUR EXPERIMENTS DIVERSE AND
PROBLEM FOCUSED?
MATURITY OF PROBLEMS
UI VS. UX VS CX?
45. Learn more in free e-book
!
SATYAM@UXREACTOR.COM
Know successful UX processes used in the field now. Features
case studies from Slack, Autodesk, 3M, Kaplan, Sumo Logic. !
!!!