Mayu & Alana, Interaction Designers at Ustwo - Lost in Translation. This is a Practicle guide to translate user research into testable comcepts

1. UX People
Lost in Translation
Version 1.0
01-11-2013
Text
Produced by ustwo™
Mayu@ustwo.co.uk
Alana@ustwo.co.uk
Wednesday, November 6, 13

2. We are from...
a digital product & service design studio
with a 150+ strong studio family of
designers, developers & strategists with
studios in New York / London / Malmö
the studio of dreams - ustwo.us [+]
ustwo™ studios 2013 / UX People
Wednesday, November 6, 13
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3. What is “Lost in Translation workshop”?
• Learn how to avoid losing the user research
• Use Journey Map to understand users
• Use Task Analysis to go into details
• Output: Ready to prototype sketches
ustwo™ studios 2013 / UX People
Wednesday, November 6, 13
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4. Workshop agenda
Introduction / 5 mins
Brief and Persona / 5 mins
Translating Research to Concepts
Journey Mapping / 20 mins
Task Analysis / 15 mins
Sketch / 10 mins
Wrapping Up
Sharing / 10 mins (between 2teams)
Closing Thoughts / 5 mins
ustwo™ studios 2011 / PUX People
Wednesday, November 6, 13
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5. Set up
• 4 Teams working on a brief
• Very tight schedule! :
Please stop when the time is up
• The purpose is NOT to develop a concept :
Please focus on the process itself
• Questions:
During the session, or grab us afterwards!
ustwo™ studios 2011 / PUX People
Wednesday, November 6, 13
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6. Let’s go!
ustwo™ studios 2011 / Project name — 6
Wednesday, November 6, 13

7. Brief and Persona: 5 mins
Goal: Pick up key information
This is the pre-step of the translation. Start noting down
the key information which will be useful for the next step.
Personas help us look at how the product/service will
be used by our target audience.
• Read through the brief and persona
• Highlight key information:
• Actions
• Emotions
• Device
• Locations
ustwo™ studios 2011 / Project name — 7
Wednesday, November 6, 13

8. Brief and Persona: 5 mins
Goal: Pick up key information
This is the pre-step of the translation. Start noting down
the key information which will be useful for the next step.
Location!
Action!
Personas help us look at how the product/service will
be used by our target audience.
• Read through the brief and persona
• Highlight key information:
• Actions
• Emotions
• Device
• Locations
Action!
Device!
Location!
Emotion!
Action!
Action!
Emotion!
ustwo™ studios 2011 / Project name — 7
Wednesday, November 6, 13
Emotion!
Device!
Action!

9. Journey Mapping: 20 mins
Goal: Translate the research into
the journey map
e.g.
Wake up
Location!
Check
weather
Location!
Leave home
Location!
This is the first step of the translation. Translate the
research into a map which shows user’s everyday
life. This feeds into the next activity.
Also use the emotions map to help you understand
user’s pain points / joy points.
• Map the key information
• Understand user’s emotion
• Find the opportunities
• Solve pain points?
• Boost joy points?
Action!
Action!
Emotion!
Device!
ustwo™ studios 2011 / Project name — 8
Wednesday, November 6, 13
Action!
Emotion!
Emotion!
Device!

10. Journey Mapping: 20 mins
Goal: Translate the research into
the journey map
Location!
Location!
Location!
This is the first step of the translation. Translate the
research into a map which shows user’s everyday
life. This feeds into the next activity.
Also use the emotions map to help you understand
user’s pain points / joy points.
• Map the key information
• Understand user’s emotion
• Find the opportunities
• Solve pain points?
• Boost joy points?
Action!
Action!
Emotion!
Device!
ustwo™ studios 2011 / Project name — 8
Wednesday, November 6, 13
Action!
Emotion!
Emotion!
Device!

11. Journey Mapping: 20 mins
Goal: Translate the research into
the journey map
Location!
This is the first step of the translation. Translate the
research into a map which shows user’s everyday
life. This feeds into the next activity.
Action!
Action!
Emotion!
Wednesday, November 6, 13
Action!
Genius
idea
Emotion!
Emotion!
The best
idea ever
Device!
ustwo™ studios 2011 / Project name — 8
Location!
Cool idea
Also use the emotions map to help you understand
user’s pain points / joy points.
• Map the key information
• Understand user’s emotion
• Find the opportunities
• Solve pain points?
• Boost joy points?
Location!
Device!

12. Task Analysis: 15 mins
Goal: Create a Task Analysis
and think of the concept
Take a bus
This is the second step of the translation. Translate the
map into more detailed tasks, however, also consider your
concept. What would be the tasks which users go through?
Lost in Translation! We tend to forget about user’s
behaviour once we start looking at the concept. Keep the
map and persona in mind, try thinking from user’s
perspective.
• Pick 1 (or 2) favourite ideas
• Break down stages into detailed tasks
• Use verb + noun
• Don’t think too much about functions
ustwo™ studios 2011 / Project name — 9
Wednesday, November 6, 13
Get
notification
about
disruption
Check
Google
Map
Walk
to
the stop
View an
alternative
route
Open
the app
Get on
a bus
Change
the
route

13. Sketch: 10 mins
Goal: List design principles and
create 3 key mobile screens
This is the final step of the translation.
Translate the tasks into mobile app UI. Sketch
key screens by focusing on the principles.
Lost in Translation! We tend to forget user’s
perspective while sketching UI. Using all of
the previous tools, list what the most
important design principles are for each
screen.
• Write tasks for each screen
• Write a principle for each screen
• Sketch screens following
the principle
ustwo™ studios 2011 / Project name — 10
Wednesday, November 6, 13
Detailed information
Secured feeling
Clear feedback

14. Pencils down!
ustwo™ studios 2011 / Project name — 11
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15. Sharing
ustwo™ studios 2011 / Project name — 12
Wednesday, November 6, 13

16. Wrap up
• So, in the reality?
• They are tools! :
Useful through the entire design process
• Next step...Prototyping!
Prototyping tool example:
ustwo™ studios 2011 / PUX People
Wednesday, November 6, 13
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17. Wrap up
Further Questions or Feedback:
mayu@ustwo.co.uk
alana@ustwo.co.uk
......
ustwo™ studios 2011 / Project name — 14
Wednesday, November 6, 13

18. thank you
Wednesday, November 6, 13