Understanding Web Design - Jeffrey Zeldman
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Discover how to find the essence of our profession, and learn to become the ambassador for web design that our work and your career deserve.
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Understanding Web Design - Jeffrey Zeldman
- 2. ON A PLANE
- 3. ON A PLANE “I make things on the internet.”
- 4. ON A PLANE “I’m a designer. On the internet.”
- 5. ON A PLANE “I create experiences on the web.”
- 6. ON A PLANE “I make apps and websites. That’s right, like on the iPhone.”
- 7. ON A PLANE “I design matrices that facilitate and subtly direct human interactions on the world wide web.”
- 8. ON A PLANE “I’m ... in marketing.”
- 9. ON A PLANE ? ??
- 10. ON A PLANE @#$%!
- 11. New York, New York
- 12. New York, New York
- 13. New York, New York
- 14. ORIGINAL HQ BY STANFORD WHITE Art Directors Club
- 15. ORIGINAL HQ BY STAMFORD WHITE
- 17. ORIGINAL HQ BY STANFORD WHITE Art Directors Club
- 33. “We had this conversation ten years ago.”
- 34. “It’s interactive if it’s on the internet.”
- 35. “It’s interactive if it’s on the internet.”
- 36. Something’s wrong when a web page can win awards for interactivity even though the only interactive elements on the page are a Play button and a “Like” button.
- 38. The MYSTERY of WEB DESIGN
- 54. UNDERSTANDING WEB DESIGN Facebook approached mobile as a technology problem, when it was really a design problem.
- 55. UNDERSTANDING WEB DESIGN Facebook’s mobile performance problems weren’t a referendum on the capabilities of HTML 5.
- 56. UNDERSTANDING WEB DESIGN What happens when too many developers, in too many silos, work on the same product at the same time.
- 57. UNDERSTANDING WEB DESIGN When companies harvest data to serve their advertisers instead of their customers.
- 58. UNDERSTANDING WEB DESIGN How to remove needless complexity from the Facebook experience, regardless of device used.
- 59. UNDERSTANDING WEB DESIGN We don’t design for browsers.
- 64. UNDERSTANDING WEB DESIGN Web design is not book design, it is not poster design, it is not illustration, and the highest achievements of those disciplines are not what web design aims for.
- 65. UNDERSTANDING WEB DESIGN Web design is like type design.
- 66. UNDERSTANDING WEB DESIGN Web design is like architecture.
- 67. UNDERSTANDING WEB DESIGN Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.
- 70. UNDERSTANDING WEB DESIGN A great website makes interaction easy.
- 71. UNDERSTANDING WEB DESIGN A great website guides you subtly toward your heart’s desire.
- 72. UNDERSTANDING WEB DESIGN Great design is never passive. It only looks that way.
- 73. UNDERSTANDING WEB DESIGN Great web design can be invisible or in your face.
- 74. SPREAD THE WORD Represent the profession.
- 75. SPREAD THE WORD Don’t wait to be asked.
- 76. SPREAD THE WORD Arrive early and often.
- 77. SPREAD THE WORD Push your way in. Volunteer.
- 78. SPREAD THE WORD Achieve the right things for the wrong reasons.
- 81. SPREAD THE WORD Your boss will never care about the web for the same reasons you do.
- 82. SPREAD THE WORD Your job is to find the reasons she will care about.
- 83. SPREAD THE WORD We are all ambassadors.
- 84. Thank you.