Presented by Tal Riesenfeld at UXI Live 2010, 5 October 2010. For the presentation video and more videos from this event: http://uxi.org.il/pages/3423

1. 1
‫טל‬‫ריזנפלד‬
Making Video Accountable
11:15-11:45

2. Agenda
1. Overview on online video
2. EyeView’s methodology
3. Ten samples of video implementations
4. Questions and answers

3. Online video audience
1. Men accounted for 52% of viewers and women 48%.
2. 68% of viewers are between the ages of 25 and 64.
3. Approximately 60% of video streamed are “user generated”.

4. Adoption
*Data: www.emarketer.com
%U.S. video viewers (monthly)
%U.S. online
Adoption of internet vs. online video

5. Main video uses for performance
Increase landing page
conversion
Improve affiliate
performance
Enhance advertising
effectiveness

6. Methodology
Tested video impact on performance

7. Ten customer samples
It’s more than just a video…
1. Triggers
2. Content
3. Action buttons

8. 1. Shouldn’t look like and Ad

9. 2. But should catch attention…

10. 3. Position of the trigger is important

11. 4. Content should be to the point

12. Full version Short Version
5. Focus on the REAL value proposition

13. English voice over French voice over
6. Localization and languages are key

14. Female Male
7. Pace and tone is important

15. 8. Accent is important

16. Accent results
British Vs. American Accent

17. 9. Call for action- See it hear it click it

18. 10. Test the call for actions!

19. Summary
1. Online video is mainstream and rapidly adopted
2. A key part of performance strategy
3. Think about your triggers, content and call for action
Increase landing page
conversion
Improve affiliate
performance
Enhance advertising
effectiveness

20. Q&A
www.eyeviewdigital.com
Tal@eyeviewdigital.com