Can design have a greater impact beyond commercial settings? That’s what Jim Kalbach, author of Mapping Experiences, pondered when an organization dedicated to countering violent extremism approached him to facilitate a workshop. Jim shares his story of applying design thinking techniques and experience mapping to a very real-world problem: hate. Framing an experience map is tricky, as we have to determine what to show from research, as well as what to leave out. How do we determine the best approach to structure and organize our maps? Jim shares his approach to these tricky questions as he delved into researching and facilitating a mapping workshop with ex-violent extremists.

33. MURAL

37. EMPATHY

38. PATTERNS
EMPATHY

39. PATTERNS
NARRATIVE
EMPATHY

42. 1. Determining credibility
2. Making formers feel safe
3. Re-calibrating their identity
4. Multiple ways to get involved

45. What is “experience”?

47. Thank You

48. Arno Michaelis - Workshops
on diversity and collaboration
My Life After Hate
The Gift of our Wounds
Serve2Unite.org
LifeAfterHate.org

49. White Right on Netflix