First UX Meetup in Iasi, after a while was all about Innovation, design process, design thinking, user experience, design sprints and other things that help us build the right products.

1. UX MEETUP IASI
3rd of July 2019

2. Innovation?
It’s all about the process.
Mihai Bâlea
Co-Founder @ UX Rocks
UX Lead @ Bytex

3. Agenda
1 - Innovation
2 - Design Thinking & UX
3 - Startups & UX
4 - Agile & UX
5 - Consultancy & UX
6 - Design Sprint
7 - Complex product redesign
8 - Remote work
9 - bOOks
10 - Takeaways
Innovation? It’s all about the process.

4. 1 - Innovation

5. 1 - Innovation
Remixing

6. 1 - Innovation
Remixing Good
execution

7. 1 - Innovation
Remixing Good
execution
Value

8. 1 - Innovation
“Routine is the enemy of innovation”
Tom Kelley - general manager of IDEO

9. Kano Model
1 - Innovation

10. 2 - Design Thinking & UX

11. Design Thinking
2 - Design Thinking & UX

12. UX
2 - Design Thinking & UX

13. Design Thinking UX
2 - Design Thinking & UX
Framework / Mindset Process
Starts with a problem - WHAT? Starts with a solution - HOW?
Understand real needs of users Understand user’s interaction with product
Test prototype to learn User testing & Research
Prototype iteration (no need for hi-fi) Prototype & MVP iteration (hi-fi needed)
Helps defining a business strategy Helps defining a development strategy

14. 3 - Startups & UX

15. Lean UX Canvas
3 - Startups & UX
by Jeff Gothelf

16. 4 - Agile & UX

17. Dual-Track Agile
4 - Agile & UX

18. Design Spike
4 - Agile & UX

19. 5 - Consulting & UX

20. 1. Have a well defined process
2. Collaborate with Sales - create a UX pitch
3. Set expectations with client on first call
4. Adapt UX Process to client’s workflow and needs
5. Prioritize features
6. Set milestones for steps of the process
7. Make sure there is time for iteration
8. Deliver on time to create trust
5 - Consulting & UX

21. 6 - Design Sprint

22. Pioneers
6 - Design Sprint

23. Pioneers
6 - Design Sprint

24. Design Sprint 2.0
6 - Design Sprint
by AJ&Smart & Jake Knapp

25. Who uses Design Sprint?
6 - Design Sprint

26. Slack: Finding ways to court larger customers
United Nations: Boosting usage of their top-rated app
KLM Airlines: Redesigning the airport experience
Headspace: Developing a child-focused product in 3 days
Google: A 3-day sprint to redesign their hiring process
Flatiron Health: 10+ design sprints. 3 shipped features. New processes. New product line.
LEGO: Bringing design sprints to scale across an 85-year-old company
Pocket: 58% more engagement from new users from 1 design sprint
Blue Bottle Coffee: A redesigned website that doubled their online sales
Gimlet Media: Using a design sprint to decide on their business model
6 - Design Sprint
Multi-million dollars Design Sprints

27. 7 - Complex product redesign

28. Lightning Decision Jam
6 - Complex product redesign

29. Momentum
6 - Complex product redesign

30. Scaling Design Sprint
6 - Complex product redesign

31. 8 - Remote work

32. 5 - Remote Work

33. 9 - bOOks

39. 10 - Takeaways

40. ● Focus on user perspective
● Understand business
● Build around familiar grounds
● Encourage experimentation
● Team alignment
● Speed & Flexibility
● 2-way innovation
10 - Takeaways

41. Hit Makers: How to Succeed in an Age of Distraction by Derek Thompson
Lean UX by Jeff Gothelf, Josh Seiden
UX Strategy by Jaime Levy
Just Enough Research by Erika Hall
The Subtle Art of Not Giving a F*ck by Mark Manson
References

42. www.mihaibalea.design
ux.rocks/subscribe

43. Thank You!
www.mihaibalea.design
ux.rocks/subscribe