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UX Meetup #1 - Innovation? It's all about the process.

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First UX Meetup in Iasi, after a while was all about Innovation, design process, design thinking, user experience, design sprints and other things that help us build the right products.

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UX Meetup #1 - Innovation? It's all about the process.

  1. 1. UX MEETUP IASI 3rd of July 2019
  2. 2. Innovation? It’s all about the process. Mihai Bâlea Co-Founder @ UX Rocks UX Lead @ Bytex
  3. 3. Agenda 1 - Innovation 2 - Design Thinking & UX 3 - Startups & UX 4 - Agile & UX 5 - Consultancy & UX 6 - Design Sprint 7 - Complex product redesign 8 - Remote work 9 - bOOks 10 - Takeaways Innovation? It’s all about the process.
  4. 4. 1 - Innovation
  5. 5. 1 - Innovation Remixing
  6. 6. 1 - Innovation Remixing Good execution
  7. 7. 1 - Innovation Remixing Good execution Value
  8. 8. 1 - Innovation “Routine is the enemy of innovation” Tom Kelley - general manager of IDEO
  9. 9. Kano Model 1 - Innovation
  10. 10. 2 - Design Thinking & UX
  11. 11. Design Thinking 2 - Design Thinking & UX
  12. 12. UX 2 - Design Thinking & UX
  13. 13. Design Thinking UX 2 - Design Thinking & UX Framework / Mindset Process Starts with a problem - WHAT? Starts with a solution - HOW? Understand real needs of users Understand user’s interaction with product Test prototype to learn User testing & Research Prototype iteration (no need for hi-fi) Prototype & MVP iteration (hi-fi needed) Helps defining a business strategy Helps defining a development strategy
  14. 14. 3 - Startups & UX
  15. 15. Lean UX Canvas 3 - Startups & UX by Jeff Gothelf
  16. 16. 4 - Agile & UX
  17. 17. Dual-Track Agile 4 - Agile & UX
  18. 18. Design Spike 4 - Agile & UX
  19. 19. 5 - Consulting & UX
  20. 20. 1. Have a well defined process 2. Collaborate with Sales - create a UX pitch 3. Set expectations with client on first call 4. Adapt UX Process to client’s workflow and needs 5. Prioritize features 6. Set milestones for steps of the process 7. Make sure there is time for iteration 8. Deliver on time to create trust 5 - Consulting & UX
  21. 21. 6 - Design Sprint
  22. 22. Pioneers 6 - Design Sprint
  23. 23. Pioneers 6 - Design Sprint
  24. 24. Design Sprint 2.0 6 - Design Sprint by AJ&Smart & Jake Knapp
  25. 25. Who uses Design Sprint? 6 - Design Sprint
  26. 26. Slack: Finding ways to court larger customers United Nations: Boosting usage of their top-rated app KLM Airlines: Redesigning the airport experience Headspace: Developing a child-focused product in 3 days Google: A 3-day sprint to redesign their hiring process Flatiron Health: 10+ design sprints. 3 shipped features. New processes. New product line. LEGO: Bringing design sprints to scale across an 85-year-old company Pocket: 58% more engagement from new users from 1 design sprint Blue Bottle Coffee: A redesigned website that doubled their online sales Gimlet Media: Using a design sprint to decide on their business model 6 - Design Sprint Multi-million dollars Design Sprints
  27. 27. 7 - Complex product redesign
  28. 28. Lightning Decision Jam 6 - Complex product redesign
  29. 29. Momentum 6 - Complex product redesign
  30. 30. Scaling Design Sprint 6 - Complex product redesign
  31. 31. 8 - Remote work
  32. 32. 5 - Remote Work
  33. 33. 9 - bOOks
  34. 34. 10 - Takeaways
  35. 35. ● Focus on user perspective ● Understand business ● Build around familiar grounds ● Encourage experimentation ● Team alignment ● Speed & Flexibility ● 2-way innovation 10 - Takeaways
  36. 36. Hit Makers: How to Succeed in an Age of Distraction by Derek Thompson Lean UX by Jeff Gothelf, Josh Seiden UX Strategy by Jaime Levy Just Enough Research by Erika Hall The Subtle Art of Not Giving a F*ck by Mark Manson References
  37. 37. www.mihaibalea.design ux.rocks/subscribe
  38. 38. Thank You! www.mihaibalea.design ux.rocks/subscribe

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