The document discusses the state of UX in Singapore. It describes how UX work has evolved from industrial design and web programming to experience design. UX jobs are common in sectors like public, banking, logistics and technology. Types of work include website design, mobile apps, and interest in retail and service design. However, UX is still perceived mainly as usability. The speaker hopes to change this by sharing customer stories. There are also gaps like a small talent pool and a fragmented design industry. Opportunities exist in partnerships, thought leadership and adapting global practices locally. The speaker hopes to start a dialogue to discuss ideas and provide expertise.

1. How’s
the
Little
Red
Dot
doing
in
embracing
UX?
The
UX
scene
in
Singapore
Raven
Chai
Founder
&
Principal
Consultant
UX
Consul5ng

2. 1
Introduction
Raven
Chai

3. About
Myself
• Founded
UX
Consulting
in
2008
• Based
in
Singapore
• Only
worked
with
clients
with
local
presence
• Love
any
type
of
sports
-­‐
except
golf
• A
foodie
and
will
continue
to
be
one
• A
lifelong
Liverpool
FC
fan
and
will
always
be
Slide 3

4. Purpose
Overview
.
Dialogue
.
Share
Slide 4

5. Background
712.4 sq km
5 million residents
Average Temperature = 31.9 °C
Tropical
weather
all
year
round,
and
the
island
is
crowded
with
people
Slide 5

6. Demographic
English
is
our
of>icial
language
for
business
Slide 6

7. Economy
Focus
To
turn
Singapore
into
a
leading
centre
for
contemporary
design
in
Asia.
Extracts
from
of-icial
report,
The
“Design
Singapore”
Initiative
Slide 7

8. Singapore’s
Vision
“A
global
cultural
and
business
hub
for
the
design
of
products,
content,
and
services,
where
design
consciousness
and
creativity
permeated
all
aspects
of
work,
home
and
recreation”.
Slide 8

9. 2
Journey
Raven
Chai

10. Evolution
of
Design
in
Singapore
Multi-­Channel
Design
Service
Design
Architectural,
Industrial
Programming,
Design,
Product
Graphic
Design, Testing, Interaction
Manufacturing Interactive
Web Evaluation Design
Focus
Before 1995 2001 2007 2012
Industrial
Design Web
Programming Usability
Engineering Experience
Design
Slide 10

11. Employment
in
Design
Sector
Year
2000 25,000
Region 1
2005 33,000
2008 41,600
0 12500 25000 37500 50000
Employment
by
the
Design
sector
has
been
growing
at
6.9%
per
annum,
which
is
higher
than
the
national
growth
of
4.2%
Extracts
from
“Strategic
Blueprint
of
the
DesignSingapore
Initiative”
Slide 11

12. How
is
our
Design
Sector
segregated?
Software
Design Place
Making
Web,
Mobile
and
Environmental
Design
Applications
31%
40%
3%
26%
Image
Making Object
Making
Visual
Communication
Industrial,
Product,
Design Fashion
Design
Extracts
from
“Strategic
Blueprint
of
the
DesignSingapore
Initiative”
Slide 12

13. Where
is
the
UX
Work?
Public
Sector
Banking
Logistics
Telecommunications
Technology
Service
Industry
Slide 13

14. What
are
the
types
of
UX
work?
Consistent
demand
on
UX
expertise
for:
‣ Corporate,
eCommerce,
Transactional
Websites
and
Intranets
Slide 14

15. What
are
the
types
of
UX
work?
Rapid
Growth
on
the
demand
for
better
user
experience
for
Mobile
Apps
The
genuine
opportunities
are
good,
useful
B2B
mobile
apps
but
not
many
people
are
doing
that
at
the
moment.
Slide 15

16. What
are
the
types
of
UX
work?
Gradual
interest
for
various
industry
sectors
on:
‣ Retail
Experience
and
Service
Design
Slide 16

17. What
are
the
types
of
UX
work?
? Unsure
on
the
demand
for
Paid
Workshops
on
UX
topics
Many
designers
seems
to
think
that
everything
can
be
self-­‐learned,
why
bother
pay
to
learn
from
someone
else...
Slide 17

18. How
are
UX
work
done
today?
Design
(or
redesign)
a
Create
requirements
product
/
service internally
Try
to
complete
the
Request
quotations
from
project
base
on
design
agencies
requirements
Current
state
of
a
typical
scenario
of
a
design
project
What’s
the
problem?
Slide 18

19. How
I
wish
UX
work
can
be
done
in
future?
Develop
roadmap
and
Identi>ied
a
business
requirements
together
challenge
or
opportunity
with
consultant(s)
Complete
the
project
Assemble
a
base
on
business
and
multi-­disciplinary
design
goals project
team
My
personal
wish
on
how
businesses
approach
a
design
project
Creates
a
partnership
relationship
Slide 19

20. What
are
the
initiatives
we
have
seen
today?
Grants,
Assistance
Schemes,
Workshops,
Events
etc
organised
by
our
DesignSingapore
Council
Slide 20

21. What
are
the
initiatives
we
have
seen
today?
Community-­initiated
meetup
groups
and
Non-­pro>it
design
organisations
Slide 21

22. 3
Gaps
&
Opportunities
Raven
Chai

23. Perception
of
UX
work
today
A
“user-­friendly”
UI
=
Good
UX
Slide 23

24. What
I
really
hope...
Tell
the
story
of
your
customers
photo
credit:
Jason
Furnell Slide 24

25. Small
local
talent
pool
Slide 25

26. Fragmented
design
industry
Slide 26

27. Fragmented
design
industry
We
are
not
talking
to
each
other
enough!
Slide 27

28. Opportunities
Bounce-­Off
Ideas
.
Provide
Expertise
.
Business
Partnerships
.
Provide
Thought
Leadership
.
Transform
our
Education
System
.
Connect
Cross-­Border
Design
Communities
.
Slide 28

29. Be
An
Integrator
Slide 29

30. Adapt
Global
Best
Practices
for
Local
Context
Think Globally Connect Locally
Slide 30

31. Let’s
Start
a
Dialogue
Slide 31

32. Raven
Chai
Founder
&
Principal
Consultant
UX
Consulting
Email:
raven@uxconsulting.com.sg
Twitter:
@ravenchai
Slide 32