How Startups May Build Your UX Competencies - Hire or Just a Myth?
1. How Startups May Build Your UX Competencies
Hire or Just a Myth?
RAVEN CHAI
Principal Consultant,
UX Consulting
Startupz Job Fair Singapore 2013
14 November 2013
3. About Myself
•
Engineer
»
Animator
»
Technologist
»
UX
Designer
•
Founded
UX
Consulting
in
2008
in
Singapore
•
Love
any
type
of
sports,
except
golf
•
A
foodie
and
will
continue
to
be
one
•
A
lifelong
Liverpool
FC
and
Roger
Federer
fan
User
Experience
Professional
Associa2on
-‐
Asia
Region,
Leadership
Team
Founder
of
UXSG
Community
Administrate
grants
under
SPRING
Singapore
@ravenchai
3
4. What I do for a living?
Public
Sector
Private
Sector
@ravenchai
5. What I hope to achieve today?
•
Share my observations on startups’ pain points
•
Debunking UX Myths
•
Hiring situation
•
Building competencies
•
Start a dialogue
@ravenchai
6. THESE ARE MY PERSONAL
OPINIONS, EXPERIENCES
AND LEARNINGS ABOUT
CULTURE CHANGE.
@ravenchai
7. I MIGHT BE WRONG.
YOU MIGHT DISAGREE.
IT’S PERFECTLY OK!
@ravenchai
11. The
Value
of
the
Minimum
Viable
Product
The
bare
feature
set
needed
to
prove
out
a
hypothesis
Source:
Ar*cle
from
Jeff
Gothelf,
Mar
07,
2011:
Lean
UX:
Ge>ng
Out
Of
The
Deliverables
Business
hHp://i-‐cdn.apartmenHherapy.com/uimages/re-‐nest/plane12609.jpg
14. These are the common questions I usually heard
“Do you have any UX/UI designers to recommend at $100
per day?”
“Need someone to make my product’s UI pretty urgently”
“I need to improve the UX of my product badly, make the
buttons more intuitively and appealing for end users?
@ravenchai
15. Some dialogues I had with Startups
I
think
this
idea
will
change
the
world,
super
excited
about
it!
16. “So,
who
are
your
intended
users
(or
customers)
for
the
app
you
are
designing
for?”
“Everyone
I
have
just
mentioned
a
while
ago.
Furthermore,
I
believe
people
from
here
+
there
will
Kind
it
attractive
too,
we
can
extend
the
modules
to
do
this
and
that
too”
“Really?!?
Basically
you
don’t
even
know
what
speci9ic
problems
you
are
trying
to
solve”
17. “How
do
you
come
about
building
this
app
in
the
6irst
place?”
“I
6ind
it
frustrated
or
inef6icient
to
do
certain
things,
I
believe
I
can
solve
the
problem
better
through
my
idea.
I’m
the
best
user
after
all,
isn’t
it?”
“Great,
so
who
else
have
you
validated
your
ideas
with?”
“Myself,
...
and
a
couple
of
my
friends,
they
said
the
idea
is
cool!”
“Err.....
you
mean
everyone
else
behaves
exactly
like
you???”
18. “I
have
built
a
list
of
great
features
but
I
(or
my
investor)
feel
that
the
user
experience
is
not
good”
“In
what
way
you
6ind
the
user
experience
is
not
good?”
Why the UX of my
app is not good?
“The
UI
is
not
sleek
enough,
I
need
to
make
it
more
beautiful
and
attractive
-‐
perhaps
by
adding
a
couple
of
nice
icons
here
and
there...”
“I
see,
your
de9inition
of
good
user
experience
=
better
user
interface,
no
wonder
the
user
experience
of
your
app
sucks...”
19.
20. Dear
VCs,
these
slides
are
specially
for
you
:)
hHp://whitneyhess.com/blog/2012/08/25/if-‐vcs-‐understood-‐ux/
22. Companies like Apple are making design impossible for
startups to ignore. Startups like Path, Airbnb, Square,
and Massive Health have design at the core of their
business, and they're doing phenomenal work.
But what is ‘design’ actually? Is it a logo? A Wordpress
theme? An innovative UI?
hHp://startupsthisishowdesignworks.com/