Psychology is the science that studies human behavior and mental processes, both conscious and unconscious. It aims to describe, explain, predict, and alter human experience patterns. Applying psychological principles in technology can lead to variable rewards and delight by leveraging things like curiosity, framing effects, and heuristics. To get started learning about psychology in user experience design, one could find patterns in user behavior, get creative in solution design, find relevant papers on the topic, and read recommended books on experience design, seductive interaction design, behavioral economics, and more.

1. psychology
in ux.
Mag. Moritz Bittner
moritzjbittner@gmail.com

3. The science of the experience and behavior
of human beings and of their conscious and
unconscious mental processes.
psychology

4. describe
explain
predict
alter.

6. experience
patterns.

7. M.
Hassenzahl
et
al.
(P.
27,
2013)
:
Interna(onal
Journal
of
Design
Vol.
7
No.
3

8. psychology
in tech.

9. variable reward
and delight.

12. curiosity.

15. framing.
heuristics.

16. framing.
heuristics.

18. what can
you do?

19. find patterns.
get creative.
find papers.

20. read some books.
Stephen
P.
Anderson
Seduc(ve
Interac(on
Design
Nir
Eyal
Hooked
Dan
Ariely
Predictably
Irra(onal
Marc
Hassenzahl
Experience
Design

21. The End.
Mag. Moritz Bittner
moritzjbittner@gmail.com