Speech On the Concept Development By Alejandro Rubias Hernandez of UNCTAD.

1. Concept
Development
Before
crea)ng
your
company

2. Objec)ves
How
to:
– Find
new-­‐product
or
business
ideas.
–
Conceptualize
the
new-­‐product
or
business

3. A
Start
up
is
about:

5. Spot new
problems to
solve (open
minded)
Deadline
The innovative thinking journey
Look for
inspiration,
contextual
materials and
links
(Open
minded)
Throw away
what will not be
used (close
minded)
As many different
(prototype) ideas as
possible
Divergent - Convergent thinking
Penaluna & Penaluna 2006

6. Where to get ideas
• Brainstorming
• Collabora)ve
Sketching
• IDEO
Idea
Cards
• Innova)on
Workshop
• Func)onal
Decomposi)on
• Look
around
you
Most
Important,
Think
outside
the
box!!!

7. Tips for Idea Generation
• Focus
on
genera)ng
a
large
QUANTITY
of
ideas
• Do
not
cri)cize
individuals,
ideas,
or
sugges)ons
• Do
not
pass
judgment
on
the
statements
made
• Do
not
evaluate
the
merits
of
an
idea
–
welcome
ideas
that
may
first
appear
infeasible
• Set
goals
–
either
fixed
number
of
ideas
in
a
session,
or
maximum
ideas
in
a
fixed
length
of
)me
• Analogies
–
What
other
devices
solve
related
problem?
• Wish
and
wonder
–
Consider
new
possibili)es
• Related
s)muli
–
Work
on
your
neighbor’s
idea
list

8. More Tips for Idea Generation
• Balance
Individual
and
Group
Search
– Individuals
generate
ideas
more
quickly
than
groups
– Group
interac)on
is
cri)cal
for
refinement,
combina)on,
and
cri)que
of
the
solu)ons
– Group
sessions
build
team
consensus
that
solu)on
space
has
been
adequately
explored
– Gallery
Method
–
Display
many
concepts
created
by
various
individuals
at
once
(via
post-­‐its,
etc.)
• Explain
• Improve/refine
• Iden)fy
related
concepts

9. What is a great Startup Idea
An
idea
that
answers
a
problem

11. Fail Often, Fail Fast, Fail Cheap
Customer
Needs
Specifica6ons
Concept
SET
of
Possible
Concepts
Genera6on
Phase
Goal:
By
the
end
of
this
phase,
your
team
should
feel
confident
that
the
full
spectrum
of
op8ons
has
been
explored.

12. Concept development: general definition
• A
forward-­‐looking
process
to
develop
and
evaluate
new
concepts,
before
comming
extensive
resources.
Therefore
helping
to
iden)fy
the
best
technical
solu)on,
as
well
as
challenge
doctrines,
organiza)on,
training,
and
material
to
achieve
significant
advances
in
future
opera)ons.
• A
way
of
thinking
your
way
through
the
future
before
spending
money.
• Developing
and
iden)fying
future-­‐oriented
concepts
allows
one
to:
– Test
their
validity/feasibility;
– Take
advantage
of
other
studies/experiments
conducted
and
– Save
resources
and
avoid
duplica)on.

13. Concept development cycle
1
Concept
2
Build
3
Test
4
Feedback
5
Revisions
External
Influences

14. Empretec
At
Empretec,
we
apply
concept
development

15. Our
Philosphy:
"I
forget
what
I
hear.
I
remember
what
I
see.
I
know
what
I
do."
3 Key principles:
• Think outside of the box
• Learning by doing
• Teamwork

16. Methodology
Developed
by
Harvard
University
Based
on
a
behavioral
approach
to
entrepreneurship
Concentrates
on
a
prac)cal
approach
to
educa)on
Training
by
changing
entrepreneurs
Prac)cal
tool
for
the
mindset
development
of
Personal
Entrepreneurial
Competencies
(PECs)

17. Personal
Entrepreneurial
Competencies
(PECs)
Achievement
Cluster
• Opportunity-­‐seeking
and
ini6a6ve
•
Persistence
•
Fulfilling
commitments
•
Demand
for
efficiency
and
quality
•
Taking
calculated
risks
Planning
Cluster
• Goal-­‐seIng
•
Informa6on-­‐seeking
•
Systema6c
planning
and
monitoring
Power
Cluster
• Persuasion
and
networking
•
Independence
and
self-­‐confidence

18. Learning
cycle
Recogni)on
of
PEC
Understanding
of
PEC
Self-­‐assessment
with
respect
to
PEC
Experimenta)on
during
the
workshop
Prac)cal
applica)on
in
business
Reinforcement,
integra)on
and
refinement
of
PEC

19. Methods
and
tools
for
developing
businesses
and
products
Lean
startup
Concept
development
Business
Canvas