5. BLUE OCEAN
Blue ocean represent all industries, products,
and product features.
Define untapped market space
Create new customer demand
Provide opportunity for rapid growth and high
profit
6. BLUE OCEAN STRATEGY
Provides frameworks and analysis for the
systematic pursuit and creation of blue
ocean product and market.
7. BLUE OCEAN V.S RED OCEAN
Blue Ocean Strategy
Create uncontested market
space
Make the competition
irrelevant
Differentiation and low cost
Value innovation
Attract noncustomers
Create and capture new
demand
Red Ocean Strategy
Compete in existing
market space
Beat the competition
Differentiation or low
cost
Competitive advantage
Segment existing
customer
Exploit existing demand
8. IMPORTANCE OF BLUE
OCEAN STRATEGY
The importance of the Blue Ocean Strategy
is that it allows a business to sell its
products with little or no competition
from other firms. This strategy is useful
for a new business that does not have a
lot of money available for advertising
and does not want to sell its products in a
market where other companies have
already established strong brands.