This document discusses Khaadi, a Pakistani textile brand. It provides information on Khaadi's vision, mission, founder Shamoon Sultan, and marketing plan objectives. Key details include that Khaadi aims to become a national brand, provide high quality hand-woven products, and pass craftsmanship to future generations. Shamoon Sultan founded Khaadi in 1999 and it has since expanded to 38 stores in Pakistan and 10 abroad. The document also briefly discusses Khaadi's competitors, strengths like tailoring service and brand name, and weaknesses like online presence.

1. PRESENTED BY
NAMRA ALI (60768)
SHATBAH SALEEM (60796)
HAFSA SAMAD
AISHA KHAN
USHNA AMJAD (60742)

2. Vision
• We want to become national brand; we don’t
want to be an elitist brand.

3. Mission
• Khaadi is deeply
committed at
providing high quality
products by using
hand woven fabrics,
each completed with
absolute finesses, and
aims to pass the
craftsmanship abilities
of today’s weavers to
their later generation.

4. Shamon Sultan
• Shamoon Sultan is a Pakistani Textile
designer, textile businessmen and
founder of Khaadi.
• He has won numerous industry awards
including Lux Style Award for High
Street Band thrice, Achievement in
Fashion Design – Prѐt and has been
nominated at different occasion in
several categories at Lux Style Awards.
• Khaadi is regarded as the one of the
best fashion-brand in Pakistan.

5. Marketing Plan Objectives
• ROI at least 15%.
• Increase sales annually by 15%.
• Open at least 2 more stores in the UAE.

9. BRIEF DISCUSSION
ON KHAADI
• SHAMOON SULTAN.
• Started Khaadi on December 13,
1999.
• Was a textile graduate from Indus
Valley.
• One small 400 square foot store in
Zamzama.
• Currently he have 38 stores in 11
cities.
• And about 10 stores abroad in global
cities.

10. CURRENT BOOM IN PRÊT
• Women in the smaller cities and towns likely to adopt prêt.
• Women’s ready to wear has evolved over the last few years.
• Perception in the market of Khaadi about slashed prices.

12. ARRIVAL OF NEW DESIGNS
• Has four prêt collections.
• Every week in new
collections.
• So, about 200 to 250
designs per season.
• In unstitched, have
around 300 to 350
designs.

14. BENEFITS OF
THE BRAND
• Fastest Growing Fashion
Retailer
• Product support service:
• Khaadi gives loyal customers
a way to share:
• Local orders
• Return and exchange

15. ATTRIBUTES OF
THE BRAND
• Quality.
• Wide range of colors.
• Unlimited range of
design.
• Style.
• Affordability.

16. MAJOR FACTORS EFFECTING
THE ENVIRONMENT

17. THE DEMOGRAPHIC TREND
• Division among multiple bodies
• Stable foreign policy
• Involvement in many global initiatives

18. THE ECONOMIC
SECTOR:
• Service sectors
contributes 67./. of
the GDP.
• $10,000 GDP/capita
• Reducing Public debt
in progress

19. THE SOCIAL TREND:
• Significant GAP between different classes
• Islamic culture blended with western touch

20. THE TECHNOLOGICAL TREND:
• Significant growth in R&D
• National innovation strategy
• Double digit growth in technology sector

21. SWOT ANALYSIS OF KHAADI
STRENGTH
• TAILORING SERVICE.
• NEW STOCK EVERY TWO WEEKS.
• CUSTOMER EQUITY.
• VALUE FOR MONEY.
• SUPPLY CHAIN.
• BRAND NAME.
WEAKNESS:
• ONLINE PRESENCE.
• WEAK CLOTHING LINE FOR MEN.

22. SWOT ANALYSIS OF KHAADI
OPPORTUNITY:
• NEW PRODUCTS.
• NEW MARKETS.
THREAT:
• INTENSE COMPETITION.
• ECONOMIC DOWNTURN.

23. ANALYSIS OF
MAJOR COMPETITORS:

24. MAJOR STRENGTH
VS KHAADI’S PRODUCT
J.
• DIVERSIFICATION OF
PRODUCT LINE.
KHAADI
• DIVERSIFICATION OF
PRODUCT LINE.

25. MAJOR WEAKNESS
VS KHAADI’S PRODUCT:
J.
• TARGET MARKET (MARRIED
WOMEN).
• AFTER SALES CUSTOMER
SERVICE.
KHAADI
• TARGET MARKET (TEEN
GIRLS).
• AFTER SALES CUSTOMER
SERVICE.