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usheru for film festivals
1.
2. Like cinemas that have 75% empty seats,
festivals have underperforming events.
Film distributors spend $20bn annually on
costly and inefficient marketing.
Festival consumers don’t always know what’s on -
challenge is to reach your target market.
3. usheru Traction to Date
since beta launch in April 2015
CINEMAS
CINEMAS LIVE ON
USHERU IN LONDON
MEDIA
PRODUCT
**FESTIVALS**
FESTIVALS
4. We generate user preference data to enable data-driven
decisions and personalised targeting for festivals...
Reducing
Marketing Costs
Increasing
Occupancy Rate
Simplifying
Booking Process
6. Full listings in
one place
Easy 3 click
purchase
Dedicated
festival page
Dedicated festivals section
7. TICKETING
Consumer app &
festival interface
MANAGEMENT
Full scheduling needs
MARKETING
Market tickets to
local film lovers
How it works
AUDIENCE
DEVELOPMENT
Alert consumers
at last minute
8. Why will consumers care?
Shortcut to
Decision
Dynamic
Pricing
Exclusive Content
and First Access
Q&A with director
JOHN BOORMAN
9. 3 DAYS LEFT
- BOOST THIS EVENT?
Simple festival interface to manage offers
UNDERPERFORMING EVENT
- INCENTIVISE PURCHASE?
EVENT BOOKING UP
- PUT ON EXTRA SCREENING?